2019 Survey Report On Brand Digital Assets Of Listed Companies - Real Estate Chapter

Wang Shi has retired for two years. Is Vanke not the boss of the real estate industry? Chong Chong sales rushed to the industry fourth. How high is its attention in the society? Xincheng holdings and Taihe suffered "Black Swans" and "liquidity crisis" this year. How do people think about them?

Combing big data will be true or subversive.

1, the sales scale of real estate is positively related to its social concern.

We have counted the data of more than 300 listed housing enterprises, and the results show that the sales scale of real estate is positively related to its social concern. According to statistics, more than half of the top ten sales are the top ten exposure, such as Vanke, Biguiyuan, Hengda, Longhu, Huarun. What is interesting is that the central business developers are relatively low-key, and sales of fifth, sixth of Pauli, Zhonghai, and ocean are ranked behind in terms of exposure.

Inevitably, due to the huge amount of exposure, the positive and negative public sentiment of the four giants of the housing companies are at the forefront. Among them, the overall voice of Vanke is far greater than that of other housing companies, and the glory, pressure and burden of the industry's boss are all there.

2, the world will not let you go by deliberately low key.

From the perspective of big data, the performance of the company's brand digital assets pursuing ostrich policy will not be very good. Once the black swan event occurs, the impact on the reputation of the company will be enormous. Even the central enterprises will not escape it, such as new town, Fuli, three Sheng, poly, investment and so on.

Bi Wan Heng Rong is active attack type. Over the years, Vanke has been known for its sunshine and transparency. But in the past two years, Vanke has become relatively low-key, influenced by the controversy over Bao Wan and the change of public opinion environment. Relative to this year, Hengda and fusion are very active companies.