Under The New Normal Of Cross-Border Electricity Providers, Amazon First Opens Its Singapore Website To Chinese Sellers.

"Every year, Amazon continues to open more new national sites to Chinese sellers. Since last year we set up India and Middle East sites, many strong sellers have made very good initial results in these sites. On December 11th, at the "2019 Amazon global store cross-border summit", Dai Jingfei, vice president of Amazon China and head of the Asia Pacific region of Amazon global store, said, "today, we officially open Singapore websites to Chinese sellers."

After the voice fell, there was a slight hesitation and a loud applause and applause. This is like the reaction of the sellers at the time when Amazon announced the addition of India and Middle East sites to China last year.

In fact, as a famous high consumer market in Asia, Singapore is full of temptation to Chinese sellers.

"Singapore is a very mature high consumer market, and it is a business opportunity for sellers of e-commerce platforms." In an interview with reporters covering the twenty-first Century economic report, Dai Fei Fei said that local consumers in Singapore are accustomed to buying online, and are accustomed to buying goods imported from abroad. At the same time, Singapore is a relatively open country, and the import and export rules are easy to understand. "For Chinese sellers, the return on investment in the Singapore market will be very good."

Add Singapore site

Following the 12 major sites, the United States, Britain, Japan, Australia, India and the United Arab Emirates, Amazon officially opened the Singapore site.

"We are concerned that many Singaporean customers will buy goods from Amazon, and many of them will come from China, which is why we open our websites in Singapore," he said. Dai Jingfei pointed out that "in October of this year, we have tested the water in the small and medium range of the seller, and the response is very good. Sellers are still excited about opening up Singapore sites.

Chinese sellers are excited about Amazon's new site, which stems from Amazon's strong sales power. Data show that over the past 20 years, the sales share of Amazon's third party sellers has increased from 3% in 1999 to 58% in 2018, and sales increased from 100 million US dollars to 160 billion US dollars, with a compound annual growth rate of 52%.

And the reason why it has such a strong growth comes from Amazon's input in various fields. Eric Broussard11, head of global vice president and third party international business, said it has invested more than $15 billion in infrastructure, tools and projects this year.

In addition, Amazon upgraded the free day service of Prime members in the United States in April this year, which supports more than 1000 items of goods on Amazon. Amazon said it plans to invest another $1 billion 500 million in the fourth quarter of this year.

Data show that at present, Amazon has 175 operation centers and more than 40 sorting centers in the world, including more than 50 operational centers using robotics. In its air transport network, currently has 46 air cargo aircraft, is expected to increase to 70 in 2021.

Dai Jingfei introduced that in 2020, the strategic focus of Amazon's global opening up in China is to continue to invest, including investing in development and operation tools, providing diversified business models, enriching global logistics and inventory management programs, and providing global brand promotion and protection tools.

Cross border electricity providers "new normal"

At present, cross-border electricity providers, especially the export of cross-border electricity providers, are entering normalization.

According to the data from eMarketer, the total sales volume of the global retail market in 2019 has kept steady growth, which is expected to grow by 4.5% over the same period last year. Among them, the global retail business sales grew 21% in 2019, an average annual growth rate of 20%, which is four times that of the global retail market.

It is estimated that by 2023, the retail electricity supplier will account for more than 20% of the total retail sales worldwide. Accenture data show that, in the global retail business sales, 20% will come from cross-border e-commerce business, global cross-border electricity supplier sales growth will reach two times the growth rate of local electricity providers.

However, although the overall figure seems quite optimistic, the growth rate of electricity providers or even cross-border electricity providers will slow down. According to a new report released by Kantar, by 2020, the growth rate of global e-commerce business is expected to drop from 19.8% over 2017-2019 to 19.8% in 2021, and further to 18% in 2021.

In terms of cross-border electricity providers in China, the compound growth rate of its export scale is expected to drop from 24% in 2014-2018 to 11% in the next three years.

"Chinese enterprises have a strong manufacturing base, but they are still in transition in the process of cross-border shipping." An electricity supplier to the economic news reporter twenty-first Century analysis, "the current Chinese enterprises own brand building is still in the initial stage, directly facing the consumer market access also needs further improvement."

It is understood that Amazon has provided a series of innovative products and operational tools to help brands effectively manage business from registration, selection, operation and promotion. "Taking selected products as an example, global selection and promotion tools, global data analysis, etc. will help sellers to carry out global operations more easily and efficiently." Amazon said.

However, for a strong seller, such a way may not be the best channel. At present, the global electricity supplier market is divided into online stores such as Amazon's third party, eBay and so on. Amazon's self operated integrated e-commerce platform, Costco, Carrefour online as the representative of the online business super, lookfantastic, WAYFAIR as the representative of vertical e-commerce platform and independent brands of different brands.

Among them, the brand Independent E-commerce independent station does not pass through the third party, can directly face consumers, or will be more competitive in the future. In twenty-first Century, the business reporter reported that the current DTC (Direct-To-Consumer) mode was rising rapidly in Europe and America. Consumers in Europe and America prefer to buy goods directly on the brand side website.

"As the retail environment becomes more complex and consumers pursue more personalized products and experiences, the brand" franchised store "will get more favors. The growth of the specialized e-commerce mode such as brand independent station and vertical electricity supplier will be astonishing. The former said to the economic news reporters in twenty-first Century.