Focus On Original Design And Market Transformation Capabilities, "China Clothing Good Design Contest" Starts In Haining.

In December 6th, it was co sponsored by the China clothing association and the Haining Municipal People's government. It was hosted by Haining leather city and Haining Garment Association. "China Fashion Design" competition Start in Haining, Zhejiang.

Zhou Yiqi, vice president of China Garment Association, chairman of Johannes Manakas (Johannes Manacas), Yang Wenhua, vice mayor of Haining Municipal People's government, chairman of Limited by Share Ltd, China Leather City Limited by Share Ltd, and President of Haining Garment Association, Zhang Yueming. And other heavyweight guests from China's clothing industry and design circles took part. Launching ceremony of the first season of Chinese clothing good design 。

With the intensification of market competition, the continuous change of business mode and the increase of consumer market's demand for design, the importance of original design to product vitality has become increasingly prominent. The purpose of this competition is to Looking for "good design" to find the originality of Chinese garment industry. The competition requires the entries to be original and published for the first time, requiring the works to conform to the fashion, craft and innovation, and pay attention to the combination of individual creation and practical landing.

In recent years, Haining has clearly proposed that the three traditional industries, including leather, warp knitting and home textiles, should be built into a fashion industry with a scale of over 100 billion yuan. 。 The China Leather City of Haining, as "China's high quality original fashion base", is attracting more than 50% of the leather clothing sales market in the country through the construction strategy of "global leather fashion capital" and "China's high-end autumn and winter fashion capital", and has formed the world's top apparel and apparel supply chain in Europe, North America and Asia.

According to the person in charge of the competition organizers, insisting on originality is the fashion that we must have in pursuit of fashion. The "China clothing design contest" will bring another storm in Haining. It will further enhance the design strength while providing a new platform and new channel for Haining and even the whole country in docking design and upgrading the design achievement market. In the future, through the "good design" Chinese design and the Haining fashion industry base will usher in a new round of deep integration, and is expected to add a heavy color to the 100 billion fashion layout.

It is understood that The deadline for entry of this year's "China clothing good design" competition is December 31, 2019. 。 The winners of this competition can not only win the competition's honor and bonus, but also get more training, exhibition, business and other resources through the platform. In addition, there are no restrictions on the entries. The original design companies, studios and independent designers who have the ability to design and plate making all over the world can take part in the entries. Entries must be registered in the name of the company or unit. The theme of the competition is also not limited. The participants can freely spread in the big frame of the four seasons fashion (only jacket, including garment accessories, skirts, trousers, shoes, underwear, etc.). The competition requires each company or unit to provide works of two series, each series of 5, a total of 10. The competition has no restrictions on the design style, production process, cutting method and selection of accessories. The large capacity entry mechanism gives designers the opportunity to fully display their talents. The entries must be in the same category and become a series of requirements, and let the designer have a series of sense and harmonious creation space.

The person in charge of the competition said that we should test the "good design" and take the market as the highest standard. Behind closed doors, we can only wither away like trees without roots. Close to the market can become the trend. Between the accumulation and innovation, between the quality and the market, the biggest threshold for this competition is that the works must be original works that are in line with the market, commercialization, mass production (mass production of large factories) and sale transformation. While examining the design level, the competition will also include the design and transformation capabilities and market acuity of the participants.

At the launching ceremony, Wu Xuekai, an expert in China's costume design Golden Summit Award and an expert consultant of Haining clothing association He said that from the good design of Chinese clothing to the good manufacturing of Chinese clothing, Haining, a good original design base, will be able to achieve the transformation of "1+1 greater than 2" by colliding well with China.

Liu Wei, the founder of the Golden Summit Award for Chinese fashion design, the founder and artistic director of "Rose Daiwei" brand. The competition is an innovative competition platform, a new clothing display platform, a platform to promote market transaction transformation, and a big designer to the platform of manufacturing industry. "Good design of Chinese clothing" will surely lead the latest design trend.

ESMOD (ESMOD) Liu Xiaoqing, principal of Beijing Designers are the pulse of clothing enterprises, designers are the key to clothing enterprises. Only by better upgrading the concept of innovative design and grasping the orientation of fashion design education can we better promote the development of vocational education and clothing design.