The Real Outcome Of The "Magic" Price Increase: Shenzhen Sniping Second-Hand Housing

Shenzhen Baoan Phoenix residential area owners of a "price increase", is likely to become the Shenzhen market regulation of the fuse.

In the past 2019, the property market in the country was mostly depressed. Only a small number of cities such as Shenzhen and Suzhou continued to enjoy the heat. Especially in Shenzhen, the continuous favorable policies have boosted the confidence of second-hand housing owners.

However, when this confidence evolves to the extreme, extreme phenomena appear. Some owners of small houses have "raised prices", and have issued many generous remarks, which has attracted the attention of regulators.

Up to now, Fenghuang, Hengyu Bincheng District has been named by the Shenzhen Housing Authority. Some of the housing sources in the residential areas have been put off the shelves, and the responsible persons have been blacklisted, limiting some rights.

Shenzhen insiders pointed out that the recent hype market hype is too much and should be regulated.

Since 2011, restrictions and restrictions have been emerging, but most of them are being controlled by new houses. This is the first time Shenzhen has launched a hand in hand for second-hand housing owners.

Li Yujia, chief research fellow of Guangdong provincial housing policy research center, believes that some areas and projects in Shenzhen are hot. They are not strong purchasing power but strong speculation. This has aroused the attention of regulators, and the regulation is in the firing line. "Housing can not be fried, the spirit can not be violating, second-hand housing market is no exception."

In the evening of December 19th, the housing bureau of Shenzhen said that the annual growth rate of second-hand housing should not exceed 5% according to the long-term mechanism of macro regulation and control. If second-hand housing prices significantly exceed the recent transaction price, the public can complain to the district real estate authorities.

Owners' ambitions

In December 17th, there was an incident that could be included in the annals of real estate. For the first time in history, the second-hand housing owners were interviewed for the "price rise", and the responsible persons were punished.

The residential area is the Phoenix Phoenix Garden in COFCO, which is located in Fuyong street, Baoan District, Shenzhen. It was built in 2016 and consists of 8 buildings, with a total number of 1304 households.

When opened in 2015, the price in Phoenix was about 35 thousand / square meter, and in 2019 1-11, the average price of the plot was about 47 thousand yuan / square meter.

If we know the market situation of Shenzhen property market in recent years, we know that this price is far from losing the big market. Over the past four years, the number of real estate in Shenzhen has doubled, and the number has doubled two times or three times.

In November, Shenzhen relaxed the mansion line, the second-hand housing tax reduced greatly, looked at other communities hot fire to the heaven and earth counter price, the raise price, the Phoenix area owner worried.

In December 13th, the owners group management group of the District issued the "owners' Book of Phoenix in the WeChat group", calling on all owners to raise their prices collectively in the name of "the first shot of asset defense". "The selling price is 56 thousand to 65 thousand". It is suggested that "55 thousand of the owners should be sold at the lowest price". If the price is lower than 55 thousand, "close the price immediately and then increase the price again."

The notice was circulated online and eventually led to supervision.

This is the first official cell to be officially announced, but it is not the first one to raise prices. The first district to raise the price of control is Shenzhen Bay's "first God plate" Hengyu Bincheng.

By the end of November, the 4 owners of the 2 phase of Hengyu Bin City staged such a play. "D group owners in the group listened to the command, unified the listing price to 26 million, less than this number not to sell", "anyway anyway, hang up 26 million", "next week 27 million thank you".

The opening of the district in 2015, the price is about 100 thousand yuan / Ping, and now the average price of the listing exceeded 240 thousand yuan / Ping, part of the popular units have been close to 300 thousand yuan / Ping.

Similar "control" remarks appeared in many communities. Longhua one city center, the current price tag is about 70 thousand / square meters, and owners group said, "now the normal sale of second-hand housing quotations should be no less than 82000/ Ping", "no plan for a short time to sell the property if the hanging plate, the price is not less than 90000/ flat, lower than this price, please cooperate with the adjustment price".

Zhonghai Yi Cui villa has also written a notice to all the owners, in addition to the difference between the price and the other, the contents of the other books are very similar.

According to the twenty-first Century economic report reporter survey, in the owners group issued a similar price increase voice of the community, no less than 10. Beginning from Hengyu Bincheng, it spread to Baoan, Longhua and Longgang.

In December 19th, the housing construction department again announced the names of Hengyu Bincheng and Fenghuang district.

At present, looking for shells to find housing, COFCO Phoenix all second-hand housing has been off shelves, showing that "a total of 0 sets of housing sources" in the sale, chain home, Zhongyuan Real estate, Q housing network and other intermediary platforms are no exception.

Li Yujia believes that the collective maintenance of Shenzhen owners indicates that when the house occupies more than 80% of the wealth of the family, everyone thinks of how to make this wealth increase and cash flow. But the owners' control price rises violating the basic spirit of "housing, not speculation".

He Qianru, director of the National Research Center of the United States, believes that second-hand housing is a fully competitive market. "The price of each property is determined by the market. Community owners collectively raise prices, making the price of the district divorced from reality, which is a very irrational behavior, which will only lead to the price of the district without market.

Zhang Dawei, chief analyst of Zhongyuan Real estate, pointed out that most of the people who control the price rise are mostly professional renters, but many ordinary owners in Shenzhen are also enthusiastic. From the point of view of game theory, he believes that it is impossible to form an alliance because of the low price.

What is the bottom line of speculation?

What is supporting the owners to jointly raise prices?

There is no reason why the real estate ambitions of Shenzhen owners have their reasons.

He Qianru said that the market of second-hand housing in Shenzhen has actually appeared since the beginning of this year. In February, the planning of big bay area in Guangdong, Hongkong and Macau, the first demonstration area in August, and the abolition of the "luxury tax" in November, all of which stimulated the turnover of second-hand housing, and the two sides entered the market more positively.

Under the promotion of various favorable policies, Shenzhen is a hot city, with continuous influx of capital, the property market is going up, and the rise is obvious. A large number of owners will increase their assets by hundreds of thousands or even millions of dollars in the short term.

In mid 11, Shenzhen relaxed the luxury property line and exploded a wave of second-hand housing prices at the end of the year. Many lawyers in Shenzhen told reporters that the recent owners anti price, serious breach of contract.

According to the "40 city residential transaction report" in November of the Yi Ju Research Institute, compared with the other three cities in North Canton, Shenzhen's second-hand housing price in November was also the highest in the first tier cities.

According to the National Bureau of statistics, the price of second-hand housing in Shenzhen has risen for the first five consecutive months in three consecutive months. In November, the price rose by 1.4%, ranking third in the whole country. It is the only city in the first tier cities that has gone up in price.

According to Shenzhen Zhongyuan Real estate statistics, this year Shenzhen second-hand housing transactions reached a new high of three years, breaking through 8000 sets in November, the annual turnover exceeded 2018, rising 11.84%, up 91.93% over the same period last year.

In November, the average price of second-hand housing transactions in Shenzhen exceeded 60 thousand yuan mark, reaching 62442 yuan / Ping. This is the first time that the average price of second-hand housing in the city has broken through "60 thousand", which has reached a record high and far exceeds that of the north.

The second hand housing market has improved, and owners and intermediaries have been operating through WeChat group control and Baotuan.

Chen Tiedong, senior director of the strategic consulting department of Laifang, pointed out that the practice of owners highlighted the shortage of housing in Shenzhen. Shenzhen's industrial structure and urban location are high, and the land is basically allocated to industry, with new housing supply limited.

On the other side, Shenzhen encourages talents to settle down. Compared with other tier cities, Shenzhen's entry and purchase threshold is also the lowest, and the purchasing power of young people is a major source of demand for Shenzhen's property market.

Zhang Bo, chief analyst of Anju Real Estate Research Institute, pointed out that the main factors that affect the property market in Shenzhen are still buyers' expectations for the future of the region and favorable policies.

Shenzhen owners see the opportunity of real estate in the hope of making profits.

More than a number of real estate insiders pointed out that Shenzhen owners irrational behavior representation, the root cause is still the fact that Shenzhen housing shortage, self occupied and investment demand amplification, market supply and demand is extremely uneven.

In the second 12 months, the new deal in Shenzhen was cancelled, and the Residence Du Commerce was "only rent not sold". It was also aimed at increasing the supply of commercial housing and stabilizing the relationship between supply and demand.

Regulation is ready to come out?

Recently, from Foshan to Guangzhou, the policy of property market in every part of the country is intensive and fine tuned. When people are moving towards speculation, on December 10-12, the central economic work conference held in Beijing in 2019 again clearly stated that "housing is not speculation."

Of course, Shenzhen will not be an exception.

There has been a hedging in the land market. In November 22nd, the Shenzhen land auction market launched 6 residential sites, all adopting the "double restriction double competition" mode.

In December 11th, 4 plots of land were sold in Qianhai, Shenzhen. One of the homestead set a limit of 99 thousand yuan / flat sales price, and the signal of sniping high housing prices was already obvious.

According to the Central Plains statistics, in 2019 1-11, the total number of real estate regulation was as high as 554 times, up 425 from the same period in 2018, reaching 30%. Since December, real estate regulation has more than 30 times.

Zhang Dawei pointed out that in recent years, there are various kinds of chaos in real estate in some cities. To stabilize the market, we must formulate policies for these chaos.

In December 19th, the real estate industry in Shenzhen rumored that the relevant departments will next on the second-hand housing transactions and prices and other new policies, restrictions. But so far, it has not been confirmed.

Li Yujia judgment, if the regulatory authorities to control the second-hand housing, will mark the beginning of the Shenzhen property market regulation from a smooth turn to a tight market order.