China'S Young Consumers Prefer Domestic Products.

Japanese media said that in China, the trend of consumers returning to their traditional brand products has expanded. There were many Chinese consumers who chose overseas brands, but recently they reassessed the increase in the number of consumers of traditional Chinese brands.

Japanese Economic News reported in December 23rd that its background is the improvement of the quality of Chinese products, and the trend of "smart consumption" centered on young people, giving consideration to quality and price.

"The design is interesting, the quality is good, and it always buys a lot." Xiao Wang, a 24 year old female company employee in Shanghai, has been fascinated by domestic brands such as lipsticks and perfume.

Reported that in the city of Shanghai, "white rabbit" shop, in addition to cosmetics, there are snacks and clothing and other products, such as Xiao Wang, such as young people welcome. "White rabbit" is the candy brand that came out in 1959. Many Chinese people grow up on behalf of White Rabbit candy when they were young.

But nowadays, "big white rabbit" has become completely different from the past. Not only does it cooperate with all kinds of enterprises to launch cosmetics and clothing, but also has a restaurant catering to the "big white rabbit" brand. The brand of "big rabbit" has entered many fields. Xiao Wang said, "although it is a familiar brand, the design is fashionable, and it has no old feeling at all."

The report pointed out that in China, the recent trend towards the return of traditional brands is called "national tide". The word "chao chao" has been reevaluated by the new words derived from the two words of China and the trend. It has become one of the symbolic trends in 2019. This trend has been seen in many areas.

The "leap" of the domestic sports shoes brand is welcomed by consumers with simple design. The brand sold well in China from 60s to 80s of last century, but was later squeezed by overseas brands such as Nike and Adidas. However, the recent design of leaps and boots has gained popularity in Europe and America. In China, the leap shoes have also been reevaluated.

Chinese companies are also raising their sense of presence in the cosmetics market dominated by overseas brands such as Japan. In 1931, the "hundred elk" was set up as a selling point of cosmetics made of Chinese medicine, and the appearance was also designed by traditional illustrations.

According to reports, the company achieved sales of more than 800 million yuan through the Alibaba group and other electronic business platforms during the "double eleven" period this year. Xiao Zhang, a female company employee in Shanghai, aged 35, said: "the design is full of fashion sense, and the quality is also close to overseas brands. The most attractive thing is the low price." Xiao Zhang bought the cosmetics such as "water of the hundred antelope" by half the price of overseas brands.

Baidu's search for online brands revealed that in 2009, overseas brands accounted for 62%, while domestic brands accounted for only 38%. However, the situation reversed in 2019, and domestic brands expanded to 70%. From all ages, the proportion of people who are interested in domestic brands is less than 10%, while those aged 20 to 29 reach about 70%. The proportion of people interested in domestic brands is less than 10%.

It is reported that people aged 20 to 29 are more interested in domestic brands. One of the reasons is that the quality of domestic brands is catching up with overseas products.

Another reason is that consumer awareness is increasing, and the trend of "smart consumption" for the purchase of good quality and inexpensive products is becoming more and more obvious. Domestic brands of similar quality and cheaper prices than overseas products are very attractive to consumers.

The report noted that such tendencies also appeared in the catering field. In the past, in the coffee market of China, the Starbucks of the United States outgrew itself, but the new local enterprise "Rui Xing coffee" grew rapidly and became a threat to Starbucks's status. Because the price is cheaper than Starbucks, the quality is not inferior. It has won the support of consumers.