Behind The Signing Of East Qiqi, Jordan Is A War Without Smoke.

Luca East Qiqi, 20, can't even buy alcohol in the US, but he will soon become the main spokesman for the country's most famous sports brand.

Nike's high-end brand Jordan is ready to lock up the rising supernova with a 5 year contract.

This will be another blockbuster signing of Jordan's brand younger after CAI and Williamson and eight villages.

Although the specific amount of the contract has not been disclosed so far, referring to the contract signed by Tsai en and Jordan brand (5 years 75 million US dollars, the most expensive rookie shoes contract in History), the income of 077 should be above tens of millions of dollars.

In the 25 games of the season, East Qiqi made crazy data, contributing 29.3 points, 9.6 boards and 8.9 assists, scoring third points and assisting third. Just entering the second years of NBA, he has become a hot MVP.

His judgement of the situation, the use of skills and body, and the confidence of leisurely and unhurried confidence make it hard to imagine that he is less than 21 years old.

Some people even say that he is the most powerful player in his 20 year old age.

East Cheqi does not have the ball skill outstanding, moreover the method is very attractive, moreover adds his handsome face and the sunlight disposition, lets others gas well spray.

Last season, he became the only rookie in the top 15 sales of jerseys.

Despite Luca's state of mind and popularity, the cautious Jordan brand does not plan to issue shoes for him immediately, but will launch the exclusive color matching version of his participation in the design.

However, according to people familiar with the matter, in the endorsement contract of East Qiqi, there are incentive clauses. If he can get MVP (most valuable player in the regular season) or FMVP (finals most valuable player) in the contract period, then the Jordan brand will launch the signature shoes for him, and the same will automatically turn into the signature shoe contract.

In 2017, East qiqiqi, who also played in Real Madrid, signed a two year contract for child labour with Nike. However, the contract expired at the end of September this year, but Nike had the right to match the offer of other companies within 180 days thereafter.

From October 1st to the present, East Qi Qi is a "restricted player" without a basketball shoe contract. Besides Nike, companies including Andrew and Puma have been chasing him.

East Qi Qi, whose intelligence quotient is overriding, is taking the shoes of different companies. He has shown his interest to companies and put pressure on Nike.

However, because Andrea did not give a formal offer, and Puma took the initiative to withdraw from Nike's matching rights, East Qi eventually returned to Nike's embrace.

Someone asked, why didn't East Qi Qi sign directly with Nike instead of Jordan brand?

There are two reasons for this: first, some of Jordan's existing brands, such as Chris, Paul and Anthony, have entered their career twilight years, and their influence is far less than before. Jordan brand urgently needs to replenish fresh blood.

In the past, the Jordan brand, which positioned high-end market, was very careful when choosing spokesmen. It often chose only the famous middle age players. Although this is robust, it has little appeal to young fans.

The signing of Dong Qi Qi, Zion and eight villages, including the signing of Tatum, is aimed at brand youthful and internationalized (East Qi Qi from Slovenia, eight villages from Japan).

On the other hand, at this stage, Nike's endorsement star camp has reached saturation, including James, Durant, Erwin, Paul George and many other stars serving in the alphabet.

If we sign East Qi Qi again, there will probably be homogenization competition in the market, which will be unfavorable to the overall marketing of Nike.

Before the expiration of the existing signature shoe contracts, Nike will not be able to easily write large cheques.

Nike's two quarter earnings report showed that Jordan brand's single quarter sales exceeded the US $1 billion mark for the first time, 40 times faster than 33 years ago.

With abundant financial resources, Jordan's brand is naturally strong in the endorsement market.

Signing young stars is an adventure of Jordan brand, but if I have to gamble, I will put it on East Qi Qi.