Market Size And Competitive Situation Of Sports Shoes And Apparel Industry In China

A month ago, a well-known sports brand, the famous bird, announced that the 37 million 695 thousand tradable shares owned by the controlling shareholder of the company were 6% of the total share capital of the company, accounting for 7.86% of the shares held by the controlling shareholder, and will be auctioned by the intermediate people's Court of Xiamen, Fujian. On December 6, 2019 -7, the auction was held on schedule. This brand, once a major sport in China, was sold by no one.

In the evening of December 17th, the company announced that some of its bank accounts were frozen, and the total amount of frozen accounts was 909 thousand and 400 yuan. The main reason for the freeze was that it failed to honour the "14 noble bird" bond interest on time, and some of the bondholders applied for property preservation to the judiciary.

It is understood that there are only 2685 shops left in the store. It is far from the domestic sports brands such as Lining, Anta, 361 degree, XTEP and so on. In the competitive sports shoes and clothing market, it will be replaced without any care. At present, the global and Chinese sports footwear market situation and competitive situation are as follows:

Global sports shoes Market Overview: market size

The national fitness craze has led to the growth of global sports consumption. Sports shoes, as one of the hot spots of sports consumption, have made more brilliant achievements. Since 2010, the scale of the global sports shoes market has steadily expanded, and the market size is expected to reach US $168 billion 470 million in 2019.

Overview of global sports shoes Market: brand distribution

From the perspective of brand distribution, the global sports shoes market has a high degree of concentration. The market share is mainly concentrated in Nike and Adidas two international sports shoes and clothing brand giants. However, the share of Chinese brands Anta, Lining, XTEP and so on in the global sports shoes and clothing market is far less than that of the international head brand.

Overview of China's sports shoes Market: sales growth

In 2018, the total market size of China's sports shoes increased by 23 percentage points, and sales volume was 42 billion 300 million yuan, an increase of 19% over last year, showing a rapid growth trend. On the contrary, the sales of Chinese sportswear decreased by 4.4% in 2018. Therefore, at this stage, sports shoes are the main main factors to support the growth of the Chinese sports footwear market, and there is a larger room for development.

Overview of China's sports shoes Market: distribution of sales channels

In 2018, the sales of Chinese sports shoes and clothing were mainly completed through offline channels, accounting for about 65.6%, while the total sales value created by offline sales was 46 billion 500 million yuan, up 12.1% compared with the same period last year. While the sales of sports shoes and clothing online sales channels maintained a strong growth trend, the contribution value of online channel growth accounted for 52%, indicating that online e-commerce channels had great potential for the development of sports shoes and clothing.

Portraits of sports shoes consumption in China: gender distribution

In 2018, 55.5% of Chinese sports shoes were consumed by men, while 59.4% of sports shoes were consumed by men.

Various forms of sports bring more demand for sports shoes and clothing market.

In recent years, the marathon race has been developing rapidly in China. The number of marathon races has increased rapidly from 22 in 2011 to 1581 in 2018, and the total number of events has nearly 72 times in 8 years. According to the survey, about 40% of the runners have 3 to 4 pairs of running shoes. Therefore, as the marathon race continues to be hot and consumers are keen on running, the running shoes market will continue to grow in the future and become the next growth point of the sports shoes market.

The prospect of the 2022 Olympic Winter Games will be better.

Since 2000, the number of Chinese Skiers has increased dramatically. In 2015, China became the host country of the 2022 Winter Olympic Games, which further stimulated the public's enthusiasm for skiing. Over the past few snow seasons, there has been a significant increase in the number of snow skiers in the 2018/19 season. The number of skiers has increased by 20 million. The Winter Olympics in 2022 stimulated the development of China's winter sports. In 2018 alone, there were 39 new ski resorts, and the total number of ski resorts was 742.

Domestic brands accelerate technological upgrading

In the Rio Olympics in 2016, the domestic sports shoes and clothing brands won the reputation of sponsoring the Olympic large-scale events. Three of the domestic brands ranked among the top ten, while the influence and competitiveness of foreign sports brands were still superior to those of domestic brands. In the face of intensified market competition, domestic brands will speed up their technological strength, attach importance to scientific research and development, and introduce new materials and technologies into sports shoes. At present, sports shoes and clothing enterprises begin to consciously establish high-tech research centers or departments such as biomechanical laboratories or research institutes, so as to enhance their competitiveness.