Chinese And Foreign High-End Hotels Operate "Offensive And Defensive Way"

The Chinese market has become a battleground for the hotel industry, and both Chinese and foreign capital have staged their own offensive and defensive ways.

According to the China Tourism Association, by 2025, the scale of China's hotel industry will surpass the United States as the world's largest market, and the number of hotel rooms may reach 6 million 100 thousand by then. Due to the slowdown in economic growth in Europe and the United States, Asia has become a hot spot in the development of El Luxor Hotel and resorts. At the same time, many foreign policy makers in the Asia Pacific region regard China as the top priority.

On the one hand, foreign investment accelerates investment in China's hotel industry. Foreign investment in China's hotel industry, some through acquisitions or shares of Chinese local hotels, and others by expanding their investment in China, increasing stores.

On the other hand, the domestic hotel group is also "keeping a good track", taking the "domestic brand" represented by the family, the Chinese residence and the 7 day to scramble the mass market of the economy, and then gaining the scale advantage through continuous expansion, relying on the sinking market strategy, and taking advantage of localization to strive to seize the lead machine.

In the "attack" Chinese market, the advantages of foreign hotel groups focus on brand and management experience.

In the middle and high-end hotel segmentation market, foreign hotels have certain historical advantages in operation, long-term brand advantages, scientific and perfect management concepts, from marketing strategy to detailed management concept, foreign hotels have already been very mature, and the international sales system has been improved and deepened, and the global customer base has been initially established.

The brand of El Luxor Hotel under the management of the eight big hotels in the world has spread all over China and stands in the bustling area of the major cities. "Five star hotels + super a office building" is becoming the "standard" of high-end urban complex, and relying on thoughtful hotel services to enhance the value of property has become the "hidden rules" of the commercial real estate industry.

Xu Naiqiang, President of Shanghai Cotai power Limited by Share Ltd and the owner of Shanghai Hui Jin Zhi Holiday Inn (intercontinental), told reporters on twenty-first Century economic report that the hotel industry is a personal experience in the development of its main business. In the Chinese market, high-end hotels are far from common in foreign countries.

"When I went to work in Qingpu, Shanghai five or six years ago, I found that Qingpu was short of high-end hotels. After five stars, it came down to the Econo Hotel. It concentrated on 100 yuan per day, and three hundred or four hundred customers had relatively few choices." Xu Naiqiang said.

In fact, the oversupply of China's hotel industry is largely reflected in the saturation of high-end hotels in the first and second tier cities. With the economic development of the three or four tier cities, the development space of the hotel industry is still very large. In the current situation of China's economic growth is facing downside risks, the "middle end hotel" can better meet the market demand.

The mid-range hotels have naturally become the new targets of foreign giants in China. Missing the rapid growth of Econo Hotel in the past, foreign hotel giants are trying to compete in the mid-range hotel market through various forms of cooperation. The industry believes that, compared with the low end Hotels with low entry threshold, the brand of foreign hotels has a supporting role in the reputation of the mid-range hotels. However, attention should be paid to site selection and layout in the development of mid-range hotels, so as to avoid walking on the old road of Econo Hotel.

Foreign hotels group will expand their territory in China, and will compete with the domestic brand that has strong localization advantages.

30 years ago, the brand of foreign hotels was strong. Almost all high-end star rated hotels were imported foreign brands, such as Hilton, Sheraton, intercontinental, Wan Li, Ritz Carlton and other international hotel brands, which occupied most of the high-end hotels in China. For China's local hotel brands, JinJiang Inn, such as home, Hanting and so on, mostly from 80s and 90s, focusing on Econo Hotel.

However, with the development of China's hotel industry, China's high-end hotel group brands are beginning to emerge. China's hotel management concepts and modes are also becoming mature. Some of them even surpass some foreign hotel brands.

In addition to understanding the details of local demand and taking the express of the digital economy, the advantages of domestic hotels group in digital payment and mobile terminal passenger flow are also significant. In the form of hotels, they also continue to innovate. The theme hotels, such as the test of water hotels, "sell" and so on, have become the norm.

After ten years of development, no matter Hua Hua, home or platinum Tao has accumulated a large number of members. Through the scale effect of membership system and platform operation, we can use technology to empower Hotel entities under these lines, so as to achieve efficient operation.

The membership system of Chinese funded mid-range hotels develops from "bottom up". The main source of profit is the management fee income brought by high star hotels. As a result, the number of its members is transformed from its high-end hotels to the mid-level hotels, which is a "upward downward" development process.

Two soldiers are connected. For middle and high-end hotels, they must attack and defend their own tactics.

On the one hand, the Chinese hotel understands the market demand and can adapt to the changing needs of the Chinese market localization. It has the advantage of "host". On the other hand, the essential attribute of the hotel industry is the service industry. If the foreign intermediate brands can guarantee the high level products and services, then they can still survive in the shuffle, and become more and more energetic.