Chen Dapeng: Innovation And Climbing The Top Of Clothing Power

2020 look at the industry in New Year


Industrial Internet, the first year of 5G, artificial intelligence, block chain, Sino US trade friction, "one belt and one road", and new generation consumption. A number of keywords are constantly changing in 2019. In the past year, opportunities and challenges coexist. Glory and hardship are in the same place. For Chinese costumes, how should we sum up 2019 and how to open the 2020 new journey?


On the occasion of the new year, this journal interviewed Chen Dapeng, vice president of the China Textile Industry Federation and President of the China clothing association. He judged the industry 2019 and looked forward to 2020 of the industry.


"Facing difficulties and pressures, innovating." In 2019, Chen Dapeng, vice president of the China Textile Industry Federation and President of the China clothing association, summed up the year of the industry with the key words "meet difficulties and act". He further explained that in the face of the "three phase superposition" at the macro level, the sluggish consumer market level, the lack of confidence and structural changes, as well as the tremendous changes in the industrial level, China's clothing industry has played the leading role in the market oriented industry, and has been innovating continuously against the pressure.


On the whole, China's garment industry is in the process of "strategic restructuring" and "transformation and development". It has maintained steady development basically with the structural reform of supply side as the main line, the development of high quality as the direction, and the market-oriented and continuous innovation and transformation. Looking forward to the future, Chinese clothing people need to be innovative, tough and ambitious, and will surely reach the top of the great power.


Adjust the change period.


Industry welcomes policy, technology and demand.


According to the industry economic operation data released by the China Apparel Association, the clothing production in 2019 was slightly lower than that of -0.83% in the 1~10 months of 2019, and the retail sales of clothing products above the quota increased by 2.6% over the same period of the previous year, and the online retail sales of clothing products increased by 7.1% over the same period last year. The export of clothing and accessories was 7.1% year-on-year compared with that of the previous year. The investment in garment industry actually reached -0.5% compared with that of the previous year, and the total profit was -0.21% compared with that of -3.39%. The profit rate was 5.24%, down 0.17 percentage points from the same period last year.


Find the essence through phenomena. In this regard, Chen Dapeng pointed out that the industry's economic operation data is the external embodiment of the industry's internal adjustment and transformation.


He said that in 2019, China's clothing industry had undergone three major tests: structural changes in the consumer side, changes in business links, and collaborative manufacturing changes triggered by digital technology. It also welcomed three major benefits: good policy, technological dividends and demand potential. Amid the opportunities and challenges, China's garment industry is constantly adjusting, transforming and upgrading, bearing heavy responsibilities and facing difficulties.


On the demand side, behind the slowdown in consumption growth is the structural change of the consumer market from products to production mode, from brand to value proposition, and the industry supply side is facing the test of structural adjustment.


In the commercial side, the way of consumption interaction, consumption link entry and consumption business logic are undergoing great changes. How to adjust the pace to adapt to the new business transformation has become a test.


At the manufacturing end, digital technology triggers the transformation of production factors, production relations and production modes. The collaborative manufacturing industry is undergoing reshaping from the supply chain economy to the reticulate economy, and the organizational structure of enterprises is changing to internal flexibility and external synergy.


Pressure and power change each other, opportunities and challenges concomitant with each other. China's garment industry has experienced three tests, but it also welcomed three sides.


In terms of favorable policies, the national macro level has promulgated a series of policies to promote the development of the real economy and raise the level of manufacturing industry. In addition, the construction of "one belt and one road", the construction of Guangdong, Hongkong and Macau, and the integration of Yangtze River Delta have brought favorable policies for industrial development. Chen Dapeng said that the textile and garment industry as a pillar industry of the national economy and an important livelihood industry has become more prominent. The new orientation and new cognition of "technology, fashion and green" have become popular among the people.


In terms of technology dividend, digital technology brings new momentum and great opportunities to the development of industry. The accelerated evolution of information technology, such as artificial intelligence, 5G, Qu Kuailian and so on, has prompted the Internet to enter the second half of the industry. The industrial interconnection brings the remodeling and transformation of the industrial chain and value chain, which will provide new means for the transformation and upgrading of industries and the solution of contradictions.


In terms of demand potential, "facing the market pressure, we still have to see the huge space and potential of the Chinese market. Behind the structural change of demand is enormous space. Chen Dapeng believes that huge market demand will be an important support and good for the development of the industry, such as market stratification, urbanization, entertainment economy, cross-border electricity supplier, fashion environmental protection, fashion health, fashion technology, cultural confidence and national tide return.


Association work


Promoting high quality industry development by value service


As a bridge and link, as the "organization" of the industry people, the China Apparel Association adds responsibility and mission to the depth adjustment period of the industry change. "Technological progress, industrial clusters, manufacturing upgrading, and industrial chain synergy". In reviewing the work of the Association for the past year, Chen Dapeng said that in 2019, the China clothing association focused on the new positioning of the industry and focused on the new changes in the industry. In order to promote the structural reform of the supply side of the industry as the main direction, four targeted services were launched to promote the high quality development of China's garment industry.


First of all, to promote technological progress in the industry. This work is the top priority in the work of China Fashion Association. Chen Dapeng said that around the promotion of intelligent manufacturing, China Garment Association, through the platform of China's intelligent manufacturing technology innovation strategic alliance, promoted the deepening of the "three garment and two pants" process automation technology industry, issued nine smart manufacturing consortium, held the China Garment Technology Development Conference, joined the Haier garment Alliance ecological platform to set up the China garment alliance, and set up the China garment science and Technology Innovation Institute and other multiple initiatives, promoting the application of industrial Internet and digital technology in the industry, and promoting the industry's flexible and intelligent new manufacturing system.


Second, we should promote the upgrading of industrial clusters. Cluster development is an important feature of the garment industry, and is also the foundation for the development of the industry. At present, there are 61 pilot areas of apparel industry cluster awarded by China clothing association. The overall level of industrial clusters is the general level of industry. Over the past year, the Chinese Garment Association has promoted the upgrading and development of industrial clusters from the aspects of technological progress, personnel training, design creativity, social responsibility and docking communication.


Third, promote industrial upgrading. Manufacturing upgrading is the core of the industry and an important support for the structural reform of the supply side. China Garment Association set up an alliance of Chinese garment quality manufacturers. By creating a fashion industrial park, it promotes the upgrading of the whole industry manufacturing paradigm and the transformation of business logic, and realizes the combination of "manufacturing + Internet + Digital Tools + new operation mode". Chen Dapeng said that in the future, the return of business essence will be the beginning of a brand new era for small and medium-sized enterprises that really possess high quality manufacturing capability.


Fourth, promote collaboration between upstream and downstream industries. Over the past year, a great deal of work done by the special committees of China Garment Association and all kinds of platform activities have been carried out around the industrial chain's upstream and downstream industries, related industries, and the coordination and exchange of domestic and international resources, so as to promote industrial integration and innovation.


The new journey opens.


Industry enters strategic restructuring period and ready development period


All past is the preface. 2020 is the year of 13th Five-Year, the year of 14th Five-Year. How should we sum up the industry's "13th Five-Year" and how to open a new path for the powerful nation?


In this regard, Chen Dapeng concluded that during the "13th Five-Year" period, China's garment industry took the lead in technological progress, mode innovation, value return, development concept, internationalization and other aspects, and promoted the obvious development of textile strong country goals in the framework of building a textile power program (2011-2020 years).


Since then, the industry's "two integration" deep integration, the digital transformation of industrial enterprises, and the digital technology drive of the industrial chain have taken the lead in the global industrial scope. The industry and business operation mode has been continuously promoted and innovating, the small and beautiful enterprises have deepened the market segmentation and rapid growth, the business channel has been continuously innovating, and a large number of new species have springing up continuously; the essence of industry has returned to a comprehensive level, turning to the consumer centered, paying attention to product development, design and creativity, reconsidering the value of consumers and supply chain value comprehensively; changing the values of industrial development, turning to high quality, heavy culture, pragmatic rationality, improving enterprises' responsibility and development; and further enhancing the level of industrial internationalization, and deeply integrating industrial enterprises into the global industrial development system through the globalization of layout, acquisition and operation. He pointed out that "13th Five-Year


It can be said that during the "13th Five-Year" period, the development of the industry opened up a new prospect and burst the birth machine and vitality. Looking forward to 2020, Chen Dapeng believes that the industry needs to speed up the development of high quality industries to speed up the development of high quality industries, and still needs to face the gap and shortage. It still needs to continue to exert momentum in the aspects of energy conversion, basic capabilities, soft power and development concept.


First, the transformation of kinetic energy is realized. China's clothing industry must focus on the great changes in the era of digital economy, take digitalization as a new production factor, pull the digital transformation from enterprise to industry, build a modern manufacturing system with the core of digitalization, intelligence and information technology, and promote the comprehensive upgrading of manufacturing technology, manufacturing system and manufacturing mode.


Second, basic skills should be complementarity. The basic capabilities such as lean management, lean manufacturing, design creativity, artistic aesthetics, commodity planning, supply chain management, human resource management and so on need to be complemented, comprehensively upgraded, and laid a solid foundation for the industry to provide an internal support for the development of high-end.


Third, grasp the new generation of consumption. After 95, the consumption of the new generation is the main group. Now it occupies nearly 40% of the global population. They are the aborigines in the digital age. Their lifestyle and consumption values are affecting the trend of future consumption. Industry enterprises should integrate the experience, participation and creation of new generation consumers into the new value system of enterprises.


Fourth, enhance the soft power of the industry. Soft power is an important symbol of measuring the competitiveness of the industry, and is the soul of the industry and the real height of the industry. The two important dimensions of soft power in clothing industry are cultural creation and responsibility development. Cultural creation, from products to industry, from fashion discourse power to cultural confidence, is the support of industrial value creativity. Responsibility development, from human responsibility to market responsibility, environmental responsibility and humanistic feelings, is an important path and embodiment for sustainable development and the construction of a respected power.


Fifth, change the concept of development. Fundamentally, we should turn to the development concept of relying on endogenous power to drive growth, and enhance core innovation capability, value creation and value creation ability. Especially around the industrial chain integration synergy and integrated innovation, we should build a new industrial concept of network economy, digital economy, cloud economy, platform economy and shared economy.


"It is already a cliff, but there are flowers and branches." Standing at the starting point of the new year, Chen Dapeng believes that the industry is currently in the stage of industrial strategy reconstruction and ready development, and the transition from the middle and low end of the global industrial value chain to the middle and high level is like climbing the Mount Everest.


"Hardships and hardships will be fulfilled." Developing in the course of striving and being born in change is always the pursuit and action of Chinese costumes. In the new year, the new journey is about to start. Chen Dapeng said to the industry people: "we are now in a hundred years without a big change. It is also a great opportunity for the industry in the past century. We have every reason to have confidence in the industry, enhance the digitalization capability, continue to be practical and innovative, embrace the new consumption, and we have enormous room for development. Big enterprises do well and do well, and small businesses do special things in the United States, in the spirit of innovation and tenacity, we will surely be able to climb to the top of the great power.