Review: 2019 China'S Textile And Garment Industry YBS, Red Bean Men'S Wear And So On Won Ten Dominant Brands.

At the beginning of the year, we looked back at the track of industry development from the perspective of media, and released the "China's textile and garment industry's annual elite list" for tenth consecutive years. In the ten years, we launched the first "technology driven example", "fashion leading example" and "sustainable development list" for the first time, and jointly published with the "ten big news events, ten major figures, ten innovative enterprises, ten leading brands, ten characteristic clusters, ten big industrial parks (platforms), ten dynamic markets and ten big equipment pioneers".
On the occasion of the 70 birthday of new China, a large number of Chinese textile and garment brands such as EP, Long Qingxiang, Bosteng, red bean men's clothing, Jin Ba, and Long Qingxiang should be constantly moving, constantly adjusting, changing and innovating. With their growth, the awareness of local brands is constantly improving.

Ten dominant brands

1.EP Ya Ying

Advantage interpretation: EP Ya Ying has always taken the responsibility of inheriting Chinese traditional culture. He has continuously drawn inspiration from Chinese culture, with the ultimate hand craftsmanship, tailoring and material, blending oriental aesthetics and contemporary art, and constructing an aesthetic dialogue space linking the past with the future, the East and the West. In 2019, EP released the 2020 advanced custom show featuring "China Fan", inspired by the creative fan Chen Xi's fans in the Imperial Palace. Inspired by "fan", EP Ya Ying creative team pays tribute to Chinese traditional culture, inherits the Chinese royal aesthetic elements of the past perfect and beautiful, and displays strong modern visual language with deep and emotional design aesthetics and extreme craft. In 1988, Ya Ying, which originated in the south of Jiaxing, started with garment processing and has now grown into a modern fashion group that has begun to take shape. The starting point and initial intention that the group has not changed in the past 30 years is "to dress well with materials and bring beauty to women customers". Today, EP has 500 more quality terminal stores, covering more than 210 cities such as Beijing, Shanghai, Guangzhou, Shenzhen, Macao and Kuala Lumpur. In 2020, EP will enter the US and Australian markets and share with the global consumers the contemporary elegant fashion aesthetics from China.

2.YBS

Advantage interpretation: as a member of China's clothing growth brand, YBS from Humen, under the joint support of trade associations and local governments, persists in personality design and positive innovation, and completes the incubation and growth process of brands.
In Humen Fumin fashion city, there is a fashion designer with black, white and grey as the main fashion. The women's clothing brand always makes people memorable and impressed. She is the "time-honored brand" brand YBS who worked for more than ten years in Humen. It is worth mentioning that since its establishment, YBS has always insisted that it is not easy to cater for others. It is based on the design concept of "simplicity and individuality", and builds a women's clothing brand with a simple line of architecture and a free personality and natural self. In the dazzling world of clothing industry, the aesthetic pursuit of YBS brand is different. In CHIC2019 and other industry fairs, YBS shows black, white, grey and other main tonal, highlighting women's low-key, restrained style of dressing, so it can always stand out in a large number of brands. YBS brand believes that this is a "personalized" era, YBS clothing can not cater for all people's needs. For quiet YBS, it is enough to impress a small number of people.

Three An Li Fang
Advantage interpretation: as the mainstay of China's clothing brand, an Li Fang Fang's forward-looking overall view and vision, constantly through research and development, design and production of environmentally friendly green textiles with green environment, so that green health has become the preferred choice for more and more people. The industry is increasingly focusing on "sustainable development", while the Chinese women's underwear initiator, Li Fang Fang, has been leading the green fashion for many years. In the past 44 years, he has not only guaranteed the green environment of the product itself, but also ensured the environmental protection and ecological environment of every link of production, use and disposal, and even the planning and construction of the industrial park. In 2019, Ann Li Fang launched the newly invented technology patent "soft cup 3", which made it possible to dress more comfortably than naked. The new product is more comfortable, more precise and efficient in intelligent production. It provides consumers with high cost performance and perfect underwear wear test, and transfers the environmentally friendly, natural and sustainable green fashion lifestyle to the new generation of consumers. Opening up a fashionable and environmentally friendly lifestyle is the responsibility and responsibility of an Li Fang to the development of China's underwear industry. ( More brand information click to view

Four Bosideng

Advantage interpretation: Bosideng takes the hard core strength to win the Chinese market sales champion for 24 consecutive years, and firmly sits on the top of the down jacket industry. 2019 "double 11" Tmall flagship store single store sales ranking, Bosideng ranked first in China's clothing brand, consumer recognition of brand continues to improve. In 2019, Bosideng continued last year's "bullying screen" style, which made a great shine in the fashion industry. In September, Bosideng first landed in Milan fashion week as the first Chinese down jacket brand. The show attracted the fashionable authority of Oscar, Niicole Kidman, the first blogger of the universe, Chiara Ferragni, etc. In the fashion center of the world's "big competition", Bosideng shines the charm of Chinese clothing with strength and deserves the pride of the Chinese people. The systemic change of Bosideng brand has attracted the attention of the whole industry, and the topic of Bosideng is still heating up. In November 27th, Bosideng launched a joint series with China's down jacket brand leader and French hall level design master, and Jean Paul Gaultier, the founder of Hermes Huang age, which triggered a wave of buying at home and abroad. Bosideng's Star Street patrolling is also popular in social media. It has become a popular hot spot in fashion circles. Bosideng has been constantly breaking through innovation and challenging the spirit of "climbing peak" to create professional quality and hard power, and lead the industry with high quality development by innovative design. Not long ago, the Bosideng industrial design center was selected to the fourth batch of "national industrial design center" list, with innovative ability to enhance brand power and lead a better life with high standards. Bosideng is leading the Chinese down jacket to a new era of high quality development. (more brand information click to see)

Five Red bean Menswear

Advantage interpretation: red bean men's clothing will light fashion concept throughout every detail of clothing, wisdom and light fashion collision, technology and ingenuity products integration, fully reflects the red bean characteristics of light fashion concept. In the continuous progress of intelligent red beans, "red bean light fashion" has become the theme of this year's red bean men's clothing. Red beans wear light suits, light jackets, light goose, and other light fashion products, easy to handle, no bondage light suit, simple colors, comfortable fabrics, simple version, so that business men's dress is no longer serious and dull. Red bean men's clothing will light fashion concept throughout every detail of clothing, large version, fabric, small zipper, buttons, simplify, fashion for subtraction, comfort and practicality to the extreme, fashion no longer become a burden. Not long ago, the red bean men's wear went hand in hand with the famous European designer Fabio Del Bianco, releasing 30 new series of Dengfeng designs jointly designed for the international fashion trend. (more brand information click to see)

Six Powerful fighter

Advantage interpretation: since its inception, the "strong" men's clothing has won a good reputation with "higher quality" and "better version", and has been developing into a trademark brand of China's leisure men's clothing industry through ingenious product research and design, strong brand operation and management, and a robust sales system. In the domestic market, men's clothing is the pronoun of jacket jacket. In the hearts of users, the strongest fighter is the best in this category, the best version, the best quality and the best body effect. This is due to the constant research and innovation of the strong men's jacket for many years. As early as 20 years ago, the lab was set up by Zhen Ba, which is a state-level laboratory accredited by the authority. It has a team of laboratory management and technical experts with rich experience in testing. All the way to today, the most valuable thing for the powerful bullies is to use the positioning theory earlier in their domestic counterparts, arm themselves with the new generation of management theory, focus on jackets, and keep their boundaries through subtraction instead of trying hard to expand the boundaries. What is even more gratifying is that this company is also using the small program drainage to complete the offline purchase, which also depends on the brand foundation of the previous positioning. (more brand information click to see)

Seven Long Qingxiang.

Interpretation of strengths: in the continuous exploration of traditional culture and modern trends, Long Qingxiang has continuously explored traditional Chinese culture, inspired design inspiration and creativity, and designed one after another for a hundred years. Today, the market is undergoing a new round of consumption upgrading. Quite a number of local brands are aware of this change with a keen sense of smell. For example, Long Qingxiang's new product this season, combined with its own characteristics, into a large number of international fashion trends; abandon all trivial elements, the "Less is more" design and advanced aesthetic feeling in the invisible. It can be said that the Chinese clothing brand represented by Long Qingxiang is moving, adjusting, changing and innovating. In 2019, Long Qingxiang opened a "remodeling" tour in Diaoyutai State Guest House, and the overall transformation and upgrading of brand image and product design were highlighted. The new products based on the hot millennial color, express people's longing for a better life and praise for Chinese civilization. Under the innovation and inheritance of Chinese clothing brand represented by Long Qingxiang, consumers gradually changed the aesthetic attachment and irrational consumption of foreign brands in the past, and the recognition of local brands continued to improve. (more brand information click to see)
8. Romain Rolland

Advantage interpretation: Romain Rolland group, headquartered in "China's silk town", Shengze, Suzhou, currently owns two major production and R & D bases in Suzhou and Taizhou, and has good reputation and quality reputation in the Chinese textile industry. The Romain Rolland group, jointly invested by French Romain Rolland and China Lixin group, has total assets and sales of nearly ten billion yuan. It has professional design and research team, perfect testing and testing center, advanced production design and perfect industrial chain quality management system, focusing on technological innovation and product excellence, and striving to become a benchmark enterprise in the domestic textile industry. At present, Romain Rolland owns two major production and R & D bases in Suzhou and Taizhou, and has thousands of TOYOTA imported looms and new eco functional fiber research and development equipment. The total production area of 1000 acres of spinning, weaving, printing and dyeing and finished product integration is the leading position in the whole country. Romain Rolland took an active part in the construction of "one belt and one road", led Romain Rolland outdoor new material team to cooperate with Russian STAYER company. The high-end ski suit fabric developed by both sides quickly occupied over 80% of the world's market and became the world stealth champion of ski wear fabric.

Nine Na's

Interpretation of strengths: she continuously innovates in all aspects, explores and salutes the beauty of urban elite women inside and outside, and brings more comfortable experience to consumers. Since its establishment, he has always insisted on independent research and development, design and production. In recent years, its brand has appeared in New York fashion week and Milan fashion week, showing the charm of Chinese brand to the world, and has also been recognized by consumers. This achievement is inseparable from the brand's continuous innovation, which includes not only fashion color, clothing style innovation, as the source of fashion, fabric innovation is essential. The combination of various elements will ultimately affect the presentation of the ultimate fashion attitude of brand products. For this reason, in recent years, he has been investing more and more in research and development, and collaborating with the top fashion institutions and the industrial chain at home and abroad, and innovating the styles of many customers. In addition, he analyzed the brand consumer groups online and offline, and guided the development of front-end accurately. (more brand information click to see)

One 0. clothing Shang

Advantage interpretation: "Yi Shang" is the invisible champion of the cashmere industry. Its cashmere raw materials and clothing sales industry are among the best. Objectively speaking, Yi Shang is a fast developing independent brand in China's cashmere industry. The cashmere brand originated from Qinghe River belongs to Hebei Taixing cashmere textile limited company. Through product innovation, channel innovation and management innovation, it breaks the shackles of the original circles and achieves leaping development. When the old cashmere is still making traditional cashmere sweater, the clothing has already locked the target user into a new consumer group. Specific measures include organizing professional design teams, acquiring cutting-edge fashion elements and trends, and creating a version suitable for young people. In recent years, Yi Shang has been awarded the famous brand of China, the ten major clothing brands in Hebei Province, the most influential cashmere sweater brand, and the most popular cashmere brand. With the help of the electricity supplier channel, breaking the original circle layer is a powerful measure for Yi Shang, and intelligent hardware equipment, flexible supply chain, customized transformation and so on, have made the coat of intelligent manufacturing for clothing. As people say, every coat and cashmere sweater is loaded with heavy ancient rhyme. (more brand information click to see)