Local Brands Continue To Force Ya Ying To Make IPO And Go Public.

At the beginning of 2020, clothing brands wanted to usher in a good weather. In January 9th, Beijing Carmen apparel Limited by Share Ltd became the first new year's IPO company to be rejected. In the meantime, another high-end women's clothing brand also disclosed the guidance record announcement, plans its own IPO road.

In January 10th, Everbright Securities issued a notice on the guidance of Limited by Share Ltd in the group. The announcement pointed out that Limited by Share Ltd of the Asia Pacific Group intends to issue its initial public offering and go public. The Limited by Share Ltd of Ya Ying group has handled the guidance registration in January 2, 2020 at the Zhejiang regulatory bureau of the China Securities Regulatory Commission.

It is reported that the group was founded in 1988 and registered in Jiaxing, Zhejiang. The legal representative, Zhang Huaming, has a registered capital of 540 million yuan, mainly engaged in women's clothing and other businesses. Besides its main brand, EP, its matrix also includes the new independent fashion brands, beeai DOUBLOVE, Nappa N.Paia and EPKIDS, as well as the boutique retail store brand Da Ya home DAYAJIA, the elegant shop GraceLand and the Xiaoya children's wear LITTLESPACE. At present, there are more than 500 Quality stores in more than 210 cities such as Beijing, Shanghai, Guangzhou, Shenzhen and Macao.

EP Ya Ying Malaysia Kuala Lumpur store (source: Ya Ying official website)

In recent years, China's national culture has gradually risen, which has led to the development of many domestic enterprises. As a local women's clothing enterprise, Ying Ying group started from garment processing and production in 1988 and followed the pace of national development in Jiaxing, south of the Yangtze River. It has grown into a modern fashion group with more than 5000 employees and many well-known high-end brands.

In 2016, Ya Ying group's main brand EP elegant elegant upgrade, open dual brand strategy, dedicated to the shaping of "the world's EP, China's elegance." EP brand combines the aesthetic and art of East and west to create a high quality lifestyle with Chinese characteristics. Compared with many other brands that are more successful in the market today, the uniqueness of her is that it embodies Oriental Aesthetics in modern design language to meet the needs of elite women. From the root of the brand, EP Ying Ying was born in the most prominent area of eastern culture, with strong oriental aesthetic genes.

As a high-end garment enterprise with Chinese characteristics, Ying Ying has shown a good trend in the local clothing market. In the brand-new 2020, Ya Ying finally took a big step in the field of high-end clothing.