Anta Group Released Its Strategic Theme In 2020: Reconstructing Thinking And Quality Growth

Recently, the 2019 annual meeting of Anta group, entitled "Z future - reconstructing quality intelligence", was held at Xiamen International Convention and Exhibition Center. At the scene, Ding Shizhong, chairman and CEO of the board of directors of Anta group and chairman of the board of directors of amamin group, delivered a speech entitled "Rethinking thinking and high quality growth", and determined the development direction for Anta group in the next 5 years. At the same time, the heads of various business divisions of Anta group also shared the achievements in 2019 and put forward new targets for 2020.

From the performance point of view, 2019 should be a better year for Anta group and the fastest growing year. At present, the market value of Anta group has exceeded 200 billion Hong Kong dollars.

In 2019, it can be said that Anta group is a key year. It put forward the concept of "collaborative incubation, value retailing", carried out organizational transformation, set up three sports brand groups and three big sharing platforms, so that Anta group's organizational structure was upgraded in an all-round way and matched with the group's multi brand strategy.

Last year, Anta brand put forward the orientation of "science and technology guide super excellent performance price ratio", and carried out the reform of category system; FILA continued the momentum of rapid growth; group's new brand Desanto water for the first time nearly 1 billion.

In addition, Anta has been the largest M & A since its inception - the consortium bought the AMF group. Anta has formulated the five year development plan of the amamfin world, and has reached a consensus with the management to achieve the "1+1>2" effect. This is the only way for Anta group's multi brand strategy, Anta group and Anta brand to globalized.

In 2020, to achieve high quality growth, Anta group must first reconstruct its thinking, brand reconstruction, management reconstruction, and management thought reconstruction. The culture of Anta group is the high standard benchmarking, and the Iron Army culture is to win the battle many times. I don't think the market is going to be cold in winter. Ding Shizhong said at the scene.

At the same time, Ding Shizhong pointed out that when the Z generation is the pronoun of the young consumer group, the Chinese group of over 100 million people will occupy 40% of the total consumption power by 2020. It is very important for the sporting goods industry to become younger. 2020 Anta, taking the "Z future" as its theme, is paying tribute to this young consumer era and embarked on a new journey of high quality growth.