Last Year, Nearly 4 Hundred Million Of The Sales Of Clothes Were Sold By Bill, Who Had Just Bought 300 Million Short-Term Financial Products At The Bank.

The Limited by Share Ltd, known as "the first share of Chinese Golf dress", was announced in the evening of January 15th. The company recently signed a contract with the Pudong Development Bank of Shanghai, Limited by Share Ltd, Guangzhou East Lake branch (hereinafter referred to as "Shanghai Pudong Development Bank") to sign the Shanghai Pudong Development Bank's public structured deposit product contract (hereinafter referred to as the "contract").


Be Meleven has issued a notice to increase the efficiency of the use of its own funds and make reasonable use of its own idle funds to increase the company's revenue. He agreed that the company and its subsidiaries would use the idle funds of the maximum amount not exceeding RMB 420 million yuan to purchase the financial products with high investment and good liquidity with a maximum investment of not more than 12 months without affecting the normal production and operation and ensuring the safety of funds.


The company uses its own idle funds to purchase short term financial products with high security and good liquidity. It is implemented on the premise of ensuring the safety of daily operation and capital, and does not affect the normal turnover needs of the company's daily capital. It will not affect the normal development of the main business of the company.


In the first three quarters of 2019, the company's operating income of 1 billion 323 million yuan, up 24.95% compared to the same period last year, realized a net profit of 311 million yuan, an increase of 51.09% over the same period last year. According to the 2019 results announcement, the net profit of the Company attributable to shareholders of listed companies was 380 million yuan -4.38 billion in 2019, up by 30%-50% compared with the same period last year. As at the end of 2019, the company had 875 stores, of which 816 were of the city of eprevring and 59 of Venice.


Ju Xinghai, an analyst with Guosheng securities, said that the product positioning campaign of von von Lei fir is a fashionable and niche market, emphasizing product quality and providing diversified choices to consumers. The company launched a series of products in collaboration with the Imperial Palace IP in 2020, inspired by the the Imperial Palace palace culture, and joined the contemporary Royal fashion elements (including elements such as dragons, mountains, algae, etc.) in the product. The product positioning unique Chinese fashion meets the needs of the current market for "national tide" fashion products.


In marketing, it has been approved by Qiao Zhenyu, Yang Shuo and other stars, and has been recognized by the market since its listing. At present, the product has already reached 1000 SKU. In addition to the unique IP cooperation, the proportion of women's shoes / shoes has increased significantly. It is expected that the proportion of women's clothing will exceed 20% in 2019, and shoes account for nearly 10%. This will help to raise the joint rate.


Looking forward to 2020, Ju Xinghai believes that with the continuation of Brisco's main brand product + brand marketing effect and the rapid expansion of shop trend, and the continued incubation of the new brand Venice, it is estimated that the operating income of 2020 is faster than that of 20%+. And with the growth of the business scale of the company, operation efficiency continues to improve, performance growth is expected to exceed the income growth rate to achieve rapid growth, and is expected to grow by 25%+ in 2020.


Lv Ming, an analyst at Tianfeng securities, said earlier that from the carnival of bryin's main brand and brand new Carnival of Venice, the main brand is positioned more than middle class and above, and the product has sports business style. At the same time, the product has the characteristics of design, fabric, color and style, and has more obvious differences with other brands in the market. The competition pressure is relatively small. The new brand Venice Carnival positioning holiday tourism costumes, the blue ocean market, focuses on products such as parent-child dress, couple costumes and family wear. In October 2019, Venice brand signed Tian Liang Ye Yiqian couple's first brand spokesperson, started the work of brand promotion and marketing, and will continue to contribute to the performance in the future.


In Lv Ming's view, bill has a strong pricing power. If the products are not discounted during the season, the main channel of clearing inventory is that the store has a strong inventory capacity, and the stock is still within reasonable limits. The company has a good track, a distinctive product style, a sports business style, and a differentiated competitive advantage. At the same time, the new brand has been developed and will continue to contribute in the future. In addition, there is still room for the opening of the shop.