Tong Jisheng, Oriental International: Promoting The Reform, Development, Transformation And Upgrading Of The Group Through Creative Work

Editor's note: risks and challenges coexist when there is no big change in a century. At the beginning of the new year, Shanghai put forward that Shanghai has a good geographical position and deep historical background. Can Shanghai cadres beat them out? If you can play the cards well, you will be able to win in the future global competition. Whether we can play a good card or not depends on whether the cadres are willing to create, create and create. If we dare to try and dare to try hard, we must seize every opportunity and seize the opportunity to win more opportunities before we can really play a good card. In connection with related topics, our reporter interviewed Tong Jisheng, the party secretary and chairman of Orient International (Group) Co., Ltd. and Jin Jianhua, chairman of Shanghai's personal Western clothing company on the eve of the two sessions of Shanghai.

Orient International (Group) Co., Ltd. is a 150 year old Shanghai Textile Group and 70 years of foreign trade history of the original Oriental International Group reorganization.

Shanghai textile was once known as the "mother industry" of Shanghai. It is the cradle of China's national industry and textile industry, and the half of China's textile industry. The Shanghai cloth, the national clothing, the Shanghai section and the national tide have supported the total industrial output value and the fiscal revenue of Shanghai 1/3, and the foreign exchange income of 1/4. The original Oriental International was once the largest local state-owned foreign trade enterprise in the country, with the approval power granted by the Ministry of foreign affairs and one of the two comprehensive businesses in the country.

After the joint reorganization of the two groups in August 2017, the goal of 1+1>2 was initially achieved. The New Orient International Group has total assets of 67 billion yuan and 86 thousand employees (64% of overseas staff). In 2018, it achieved operating income of 111 billion 500 million yuan, and imports and exports of 8 billion 900 million US dollars (6 billion 40 million US dollars and 2 billion 860 million US dollars). The group has 96 overseas business organizations, distributed in 29 continents and five continents. There are 480 enterprises, 4 listed companies (Dongfang venture, Shenda shares, leading shares and Hongkong Lutai Holdings).

Dongfang International Group has built a number of advanced manufacturing bases at home and abroad. It has second of the world's automotive interior, second of the world's fashion bags, fourth of the world's sweater manufacturing capacity, and a number of trade matching garment (fabric) manufacturing plants. It has expanded its business in more than 170 countries and regions of the world, and has worked with many famous multinational companies. It has such famous brands as "three guns", "Lily", "Hangers", "galaxy" and other independent intellectual property high tech fibers such as Rio bamboo, polysulfonamide, and a number of well-known online cross-border import and export platforms. There are nearly 4000 direct retail terminals in China. The group has created many fashion industry service platforms. "Shanghai Fashion Week" has the largest influence in Asia, ranks among the five largest fashion week in the world, and has more than 60 famous fashion and creative parks, such as M50 and Shanghai international fashion center. The group is becoming the most influential fashion industry comprehensive service provider in China.

Establishing the strategic direction and layout of the group with three "putting them in" and four "full"

Tong Jisheng said that in recent years, the leading group of the group has earnestly studied and grasped the spirit of the eighteen and nineteen spirits and the important speech of the Xi Jinping series, striving to learn deeply and thoroughly, to go deep into the heart and to go down in practice, so as to enhance the political standing and enhance the overall awareness and develop the Oriental International Group in serving the national strategy.

First, we should fully understand the industrial development pattern of traditional textile industry and textile trade, and actively develop the textile fashion industry with the connotation of "science and technology and fashion". Taking the lead of Asia's top and global fashion week in Shanghai as a guide, with the development of the brand name brand and the rapid growth of new brands, we are trying to promote the transformation of traditional labor intensive textile formats into fashion apparel and fashion textile formats, highlighting the fashion concept and lifestyle. We should speed up the transformation of foreign trade stock business, which is dominated by traditional export agents, to self agency + import + Transshipment oriented and competitive high quality agent transformation, highlighting system capabilities and overall integration advantages.

Two, we should fully understand the production rules of textile raw materials, textile manufacturing and textile garments, and actively develop the fashion industry that has achieved 123 production and "from field head to Wardrobe". The Group actively explored the fashion industry to open up the 123 industry and "from field head to Wardrobe", and walked out of the road of "starting from order agriculture, to cotton trading platform platform trading, then to global low-cost production resources integration, and finally to the integration of high-quality intellectual resources to develop the fashion industry". It jumped out of the 123 industry's independent closed, self development, and the situation of being squeezed and passively beaten at both ends.

Three, we should fully understand the opportunities of urban economic transformation and upgrading brought about by Shanghai's per capita GDP of US $20 thousand, and actively develop healthy industries and supply chain service industries. To this end, the Group actively agrees with the development opportunities of "beautiful China" and "healthy China", and speeds up the development of the big health industry with the goal of "omni-directional life cycle", integrates the high-quality intelligence and resources at home and abroad, and sets up the brand image of "fashionable and healthy". Focus on the core function and capability building of the supply chain, adhere to the integrated and professional services, speed up the allocation of resources and regional layout at home and abroad, and strive to become a leading supplier of the supply chain, and create the "Oriental supply chain" golden signboard.

Four, we should fully understand the traditional advantages and stock resources value of Orient International Group, and actively develop three supporting industries, such as technology industry, industrial real estate and financial investment. The combination of production, teaching, research and marketing is closely linked to the construction of first-class state-level laboratories, professional leading research institutes and talent teams, so as to accelerate the innovation and construction of the system and mechanism of the "one hospital and five institutes" of the Central Research Institute of the group, making it a source of innovation for the group, and build Dafeng Industrial Park into a modern, intelligent and automated textile industry core competency base, serving as a demonstration area for foreign trade factories, integrated manufacturing core and industrial tourism. In line with the urban development, integrating internal and external resources, revitalize the stock real estate, intensify the centralized management and development efforts, aim at the pursuit of high quality and beautiful life, and the demand for international quality education, and speed up the efficiency and efficiency of the stock real estate operation, so as to produce heroes on the basis of mu per mu, per square meter, and per capita output. We will create a comprehensive financial operation platform to enhance domestic and foreign financing capabilities, exchange rate and tax rate, capital cost ratio control and control capabilities, capital and industry integration, promote management and operation capabilities, risk control capabilities, and continuous profitability, and provide financial support for the main business development.

Tong Jisheng stressed that after the joint reorganization, we have clarified the strategic development direction of the group, that is, the highest standard and best level of benchmarking international, concentrating on the industrial layout of "one body, two wings and three supports", realizing the strategy of "global layout and transnational operation", and taking the development of the large comprehensive group with the core of the first generation and the modern fashion service industry, and the international competitiveness and brand influence. The group clearly put forward the development guideline of "basing ourselves on Shanghai, looking forward to the motherland, looking at the world" and "African raw materials, European and American intelligence, Asian processing, Oriental integration and global sales". The group has successfully implemented the core competence of the advanced manufacturing industry, such as purchasing fashion apparel OEM and ODM capabilities, fashion bags, Xinjiang ginning factory and international automotive interior business, and made rational layout at home and abroad, and achieved substantial results.