Food And Cold Winter Triggered The "Butterfly Effect": Takeaway Staff Income Sharply Reduced O2O More Initiatives Winter

"During the Spring Festival, there is not enough manpower to work at four p.m., and it will take off at four o'clock in the morning. Now the platform encourages contact delivery, but there are still many people who do not understand and will give bad reviews. You know, a bad commentary will cost 8-10 yuan. "

In February 1st, as a family member of a takeaway member, Ms. Yang from Tengchong revealed his difficulties to the twenty-first Century business reporter. "There are hundreds of red envelopes during the Spring Festival, from thirty to 12 yuan per day, 10 yuan per day in junior three, and 8 yuan in the fourth to sixth days of the Spring Festival."

Relying on the outbreak of the epidemic, and no mistake, her husband eventually get a salary of around 4000, which is not high in Tengchong.

At the same time, the local life service industry has also been brakes the Spring Festival. In twenty-first Century, the economic report reporters interviewed a lot of people, and learned that as the chain restaurant brands, chain stores and large and small restaurants ceased to operate, the number of takeaway staff in the country was generally lower than 1/3 during the Spring Festival.

In this winter, they look forward to the spread of the epidemic and wait for the restaurant industry to recover.

Sharp reduction in orders

The recent outbreak of pneumonia caused by a new coronavirus has resulted in a total number of confirmed cases. Most of the people have escaped from the epidemic in their homes, and the number of people who go to restaurants to eat in restaurants has been greatly reduced.

During the Spring Festival, the sun shines brightly in Shanghai. In February 3rd, in twenty-first Century, a business reporter at the Baoshan District supermarket in Shanghai saw that even at noon peak hours, they were still hungry in the twos and threes. Such idle time is rare in a year.

"As early as I know this is the situation, it is better to return home for the new year, at least to accompany the children. You see, it's almost 12, and I sent three orders. " Wang Jian, a takeaway from Anhui (a pseudonym), told the twenty-first Century economic news reporter that orders during the Spring Festival were much lower than in the past. At least fifty or sixty sheets were delivered in the past day. The resulting income is also much worse than before.

Outside the restaurants and shops where they work, the takeaway's electric vehicles neatly stop on the roadside, but they can't see their owners. In an epidemic report recently released by Hengda Research Institute, it is estimated that the restaurant retailing industry will lose 500 billion yuan in the 7 days of the Spring Festival. Take Xibei oats village as an example, more than 400 of the more than 60 cities in the whole country have basically suspended the food business of Xibei naked noodle village, leaving only more than 100 takeaway businesses. Jia Guolong, chairman of Xibei food and beverage, revealed that a month's time before and after the Spring Festival is expected to cost seven hundred million or eight hundred million yuan in revenue.

At the same time, in order to prevent safety, many districts in Shanghai have banned takeaway, express delivery and intermediary entry. The takeaway can only take out the takeaway at the entrance guard room of the community, and take it by the customer himself. The takeaway calls to explain the situation to the customer while explaining the temperature with the district garrison. It's not easy to take a takeaway to the consumer. However, a security guard in a district in Baoshan District revealed that they did not see much takeout from the three days that the takeaway was forbidden to enter.

This situation is not limited to Shanghai, Beijing and other cities. In Chongqing, Chengdu and other second-tier cities, even the famous "food products" paradise is not optimistic. In an interview with the economic news reporter on the streets of Chongqing in twenty-first Century, it was discovered that even though it was already the eighth year of the lunar new year, large and small restaurants were closed and there were no signs of opening. Many shops also have an A4 paper on the rolling shutter door, writing a warm reminder of the delay in the opening of the business.

Few open shops were also unattended. Wallace, KFC, Dicos and other fast food restaurants also entered, but they were mostly packaged and taken away, leaving few customers in the store. Large hotels only have red lanterns hanging on their walls.

Waiting for spring

Due to the outbreak of the new crown disease before the Spring Festival, a large number of catering enterprises have unsubscribed the new year's Eve dinner, suspended the store business, and their revenues dropped to freezing point. The number and scale of restaurant closure are expanding, and the closing time is lengthening. However, catering enterprises still need to pay multiple expenses such as wages, rents and reserve materials. The resulting operating pressure will also affect the survival of a group of enterprises.

According to the association of restaurants, during the period of SARS, the retail sales volume of catering industry in Beijing declined for the first time in 3 years, and the closing rate of catering outlets reached 70%. The operating performance generally declined by 50 to 80% over the same period in 2002. In 2003, Until June, the catering market began to pick up momentum.

The epidemic of pneumonia is still at a critical stage, and the cold war period of the catering industry is far from over. Starbucks, Rui Xing coffee, hi tea, KFC, McDonald's and other chain brands shut down stores in Hubei or Wuhan. A group of restaurant chain brands launched their own rescue. In twenty-first Century, the business reporter reported that Xibei oat noodle village, harvest day and Xiao Nan Guo brand were the first to launch a high-end takeaway service in Shanghai. On the harvest day, even in the circle of friends of the locals in Shanghai, advertisements for takeaway distribution were targeted.

Accordingly, the first quarter results of Alibaba's local life service and the US mission will be affected by the epidemic.

In order to boost the confidence of merchants, Ali local life service company has commissions and deductions for businesses in Wuhan area since February 1st. For all Wuhan regional word of mouth businesses, the Commission will be exempted from commodities until March 31, 2020, and the Commission will be exempted from the Commission of goods in other regions of the country until February 29, 2020.

In February 2nd, the US mission announced the launching of seven measures to help businesses, including the reduction of commission, special guarantee money, provision of the cash register system, the launching of special support funds, the provision of concessionary interest rates, small and micro loans and 800 online free courses. "Helping the industry does not rely on a simple reduction of commission to solve the core problem of bad orders. We hope that those who are in urgent need of online digitalization can get strong online operation support at this special stage. The US delegation takes charge of the twenty-first Century economic report.

Whether they are platforms, businesses or takeout service providers, they expect the outbreak of the epidemic to be lifted at an early date. An overseas investment chief of a public offering fund said in an interview with the economic news reporters in twenty-first Century that when it comes to the signs of easing up, the valuation and market of consumer companies will all rise again. "Catering, consumption and tourism are now most affected, and I hope the government can also introduce some measures, such as tax cuts and financing, to help them through the two or three months. As long as the breath is over, there will be opportunities later. After all, China's consumer market dividends are still there.

Enterprises are also spontaneously working together to fight the epidemic. In February 3rd, the company announced the joint well-known restaurant brand, Yun Hai cuisine and youth restaurant, to solve the problem of the income of the waiting staff in the catering industry at the present stage, alleviate the cost pressure of the catering enterprises, and challenge the shortage of manpower in the super life consumption industry.

At present, there are nearly 30 employees in the youth restaurant in Beijing box shop. Starting from 2, Yun Hai cuisine, Beijing, Shanghai, Hangzhou, Nanjing, Xi'an, Shenzhen, Guangzhou, Kunming and other places, more than 400 people in succession, will be paid by the box horse corresponding labor remuneration.