Online Education Assembly: Offline Classroom Suspension, Online Traffic Doubled.

Technology war epidemic: one of the forces of platform economy

The outbreak of pneumonia caused by a new coronavirus has changed our normal life, work and study track, and also affected the economic and social operation. However, in the meantime, life and work need to continue. In this process, the Internet based platform economy has played its unique functions. Various platforms such as telemedicine, telecommuting, online education and so on have made our medical treatment, work, learning and other aspects still operate normally, and the platform has organized all kinds of social resources efficiently and orderly to cooperate and divide the work. After the epidemic, these new platforms, new technologies and new modes in the special period may bring new development space to some platform economies, and may also change some social management models.

On the evening of thirty, Ning Bo received two calls for help.

One is the founder of the education complex project he invested in. He said that the merchants who had agreed to enter the business were hesitant because of the epidemic situation, and the company's cash flow would be under pressure within 3 to 6 months. Another phone call from Chen Hao, founder of excellence education, ranked TOP10 in China's K12 field. Originally focused on line one on one training, full scale online became an inevitable choice for Chen Hao.

Ning Baiyu is the founder partner of blue elephant capital. In the past 5 years, blue elephant capital has invested more than 80 early education projects.

Education is the permanent rigid demand of human beings. Demand will not be eliminated, but will only be transferred. When the line is down, the line seems logical to be the beneficiary of the epidemic.

This is a wave of collective traffic Carnival: the online education system of the winning education has been crammed by two times the traffic volume. The green children's brand vipJr of Ping Qi's education technology has increased by 215% during the Spring Festival year, and the weekly attendance time of online sports start-ups SheSports is 20 times higher than that of the Spring Festival. The Spring Festival of the educational institutions incubated with MCN IP rose 36 million days.

Online education is not a new species, but at the time of the epidemic, it is not only a carnival of sudden traffic flow, but also a family and children who are eager to learn. Whether they are comforting or imparting knowledge, they bring hope to people. No matter what changes the market share of online education and offline education will take place in the future, the essence of education has not changed.

"Isolation" brings traffic dividends

Even if the opportunity is coming, whether it can be accepted or not depends on the adequacy of the preparation.

The Spring Festival is actually a relatively small period of people's movement, but this year special, all people can not get out of doors. People who have exercise habits and no exercise habits are fighting at home. All kinds of live sports programs are very popular. SheSports is such an early online sports teaching project enjoying the bonus of this wave.

Li Ying, co-founder of SheSports, told reporters on twenty-first Century economic report in February 5th that the company did not foresee the outbreak of the outbreak. Instead, it planned to keep only a small number of people in the Spring Festival to maintain a low level operation.

But in 2003 SARS, Li Ying had been quarantined for 60 days, which allowed her to see Zhong Nanshan in January 20th when he said that the epidemic had "human transmission", and immediately felt "familiar." She immediately informed the whole team that all of them stayed in Beijing during the Spring Festival to launch new products.

So 20 times of online traffic is coming, many of them are segregated at home.

"During this period, the attendance time reached 20 times as much as usual. With so many people coming in, many employees are overloaded, working from 7 in the morning to 10 in the evening. There are 11 Yoga lessons every day, even 7 days can not sustain the disease, and team members to make hundreds of phone calls a day, can not say. "Li Ying said.

SheSports two-way live broadcast class, the teacher can see students in class to correct the movements, so Li Ying saw many people practicing in the segregated hotel. Li Ying himself was quarantined and understood the worries and uneasiness of the segregated people. In order to accompany users who are medically isolated, the company has launched free yoga products aimed at segregated people, and encourages users to share their experiences and feelings during the isolation period.

Line leading to speed up "on-line"

Some companies that originally focused on the line also decided to increase the overweight line.

But even with the annual revenue of over 100 billion old companies such as winning education, moving from offline to online is still difficult as a start-up company with more than a dozen personal teams. But the problem is different. The online business of excellence education has been developed for four years. At present, it mainly solves the safety problem of large-scale online transfer, which requires a lot of money, time and energy.

In February 5th, Chen Hao told reporters on twenty-first Century economic report that the process of overweight online was not as difficult as imagined. Now the company's online revenue reaches 7 figures, and there is no scale student complaint. From thirty to now, all core executives of the company have not had a rest. Under the epidemic situation, the supply of high quality products is the most important.

But the company's system collapsed during the Spring Festival because of the excessive flow of people, which accounted for only 10% of the front line, and suddenly reached 30% during the Spring Festival. Chen Hao predicts that the proportion of online will remain stable above 30% in the future. At present, online users from the distribution of grade 80% are three grade (junior three and senior three), the geographical distribution of three to five line cities at present the recovery rate is significantly lower than the second tier cities.

Chen Hao believes that the age of OMO (Online Merge Offline) mixed with online and offline integration has arrived earlier. Some parents and students who used to be offline may accept the online mode.

"I think the epidemic situation is positive. Online education and training institutions are misunderstanding. I think the epidemic is an opportunity for offline organizations to accelerate the development of online business." Chen Hao said, "we are more concerned about parents, if the parents' income is damaged because of the epidemic, no organization can win a win-win situation."

In Chen Hao's view, online education and training, especially the K12 organization, is also hard to live. It's all depend on financing to support the epidemic. "I don't think so. Online many people pull the crowd through large classes, and then pull valuations, in essence, did not increase revenue. Online agencies need to get customers through the high line, and the marketing cost is very high. In addition, the lack of teachers, the conversion rate of online experience is not high, resulting in no profit. With the consumption of courses, whether or not stock funds can support or live is a problem. "

In his view, the lifeline of teaching and training institutions still depends on the quality of courses. "We can not relax the quality of online education. In the past, many online teaching and training institutions only recruit students regardless of their quality. If we turn to online post quality, there is no guarantee that there is no point. Therefore, we ensure the quality of the 3 modules by preparing lessons, grinding classes and supervising classes. At present, the size of the supervision class is in the millions of class hours. It is the first thing we need to consider to ensure the quality of the online course. "

Educational MCN agencies enter short videos

For content creators and teaching and training institutions, fast hand is the source of new traffic, and platforms also need high-quality educational content.

In February 1st, the fast track App was launched on the "fast track" class, which has a total of more than 40 teaching and training institutions, including K12, pre-school education and vocational education, which are free of charge, including the future, the NetEase, the APIs and so on.

"Fast education channel is the first organization to do this. We also have many ready-made courses. Of course, if we can raise a wave of fans, we will kill two birds with one stone. We also found that old fellow iron users on the fast track were more interested and more honest. The 101 teacher factory founder, Qin Chao Xing, told reporters on twenty-first Century economic report February 5th.

The quick report shows that the user accounts for 9.2% of the market below the three cities below the industry average. Therefore, quickly become a content creator and teaching and training organization to ease the flow anxiety, reduce the cost of passengers, and break through the export market.

The 101 teacher factory was established in Beijing in late 2019. It was the MCN institution that incubated the pan educational knowledge network. It was founded by the original New Oriental executives and famous teachers in the industry. Qin Liu Xing told reporters on twenty-first Century economic report in February 5th that the company officially entered the fast track in December 22, 2019. At present, nearly 70 courses have been uploaded in the fast start public interest classroom, including parent-child care, K12, adult English, etc. before, they were paid classes. Now they are all free, and some courses are still recorded by teachers.

Since February, the company has launched more than 100 educational accounts on the fast track. Among them, the accounts of the foreign language teacher were the most prominent, and 1 million fans were obtained in 36 days, creating the fastest record of IP. The average user needs more than 800 days from 0-100 fans. As of February 5th, the foreign language fans of Da Bai foreign teachers had reached 1 million 650 thousand, half of which were obtained by a video of exploding money. In this video, Da Bai refuels for Wuhan. He says he is willing to teach English free of charge every day, so that primary and secondary school students at home stop classes, and the video has been released by about 20000000 broadcasts, 1 million 670 thousand praise, and more than 4.6 comments.

Five years ago, Qin began to make short videos of education, incubation education IP. He thinks that the future short video platform will bring superstars with an annual income of over 10 million or even billions. "Learning, thinking," New Oriental "," who learn "," Tao "," ape "tutoring and so on are all smashing money in the short video platform. Only one reason for this is that the users are here, and all the users in the six line cities are gathered on the fast hand and the jitter. Future excellent teachers will earn more than stars, and no educational institution can prevent this from happening.

Giant entry

Attractive education market, how can we get fewer giants?

Ali's nails and Tencent's QQ have become the main places for students to attend classes online. A number of listed companies such as Song Hua cable and China number media have announced the layout of online classroom recently. In 2019, an integrated financial giant bought an online education technology company.

As of February 2nd, more than 220 educational bureaus in more than 20 provinces, including Guangdong, Henan, Shanxi, Shandong and Hubei, joined the nailed nail "home schooling" program, covering more than 20 thousand primary and secondary schools and 12 million students.

Ping Qi's education technology in Ping An has also welcomed the bumper harvest of online traffic this Spring Festival. Its youth brand vipJr increased by 215% during the Spring Festival this year, and the TutorABC of the adult brand increased by 85%.

Yang Zhengda, chairman and CEO of Mach education technology, told reporters on twenty-first Century economic report in February 6th that the company recently announced a free open platform. As of February 6th, it has received more than 200 educational and training institutions nationwide, including more than 30 schools. Covering all subjects from high school to primary school, as well as K12, art and other training subjects, tens of thousands of students are using the platform to attend classes.

Agencies have different views on the long-term impact of the epidemic on online education.

Yang Zhengda believes that a sudden outbreak of online education institutions may be a new outbreak point, "I have said that three years or so online education will replace offline schools to become the mainstream of extracurricular training, this incident will promote this turning point ahead of schedule."

Ning Bo Yu told reporters on twenty-first Century economic report in February 6th that the epidemic had a structural impact on the entire education industry and formed two new consensus. One is the consensus of supply chain. In the past, there was no way to gather a large number of online teachers, because the platform itself was slow to train. Through this epidemic, all educational practitioners are aware of the need to do online.

The second consensus is consumer consensus. Parents, children, including adult learners, who stay at home for so long under epidemics, are forced to experience online education products. They will also find that they can solve some of the needs. The consumer consensus can bring about a demand expansion.

However, Ni Min, CEO of Zhejiang venture capital in February 6th, told reporters on twenty-first Century economic report that it is only a temporary difficulty and can not simply be regarded as an inflection point or a reversal. The epidemic will only speed up the choice of some middle swinging people and accelerate the trend of online development, but it is still impossible to be replaced online. "Just like the integration of old and new media, ultimately, you have me and I have you."

Because for many traditional educational institutions, pure online mode still has its drawbacks. For example, before the age of 3, early childhood education, early childhood English and physical education courses require integrated multidimensional teaching methods, and online learning is obvious. Even from the retention rate and efficiency of learning knowledge, there is no online and offline integration on the pure line to be more efficient.