Is It Difficult For Cross-Border Sellers To Return To Work? It Has Seized These Opportunities.

Pin Lian is a cross border e-commerce supply chain service platform that provides business solutions to SMEs and supply chain solutions. Using the preferred operation system, the seller can bind the account to the backstage, purchase goods directly and publish it in one key. After that, the whole logistics, including delivery, is selected by the company.

　　 Transformation of cross border supply chain system

During the epidemic, due to the suspension of many passenger planes and the decline of global transport capacity, the operation of the large cross-border e-commerce platforms, logistics and delivery were all in an abnormal state. "At this time, the whole industry's prevention of such emergencies and the perfection of the industry system all need to develop a diversified supply chain system and logistics system to diversify risks."

In the case of pin Lian CEO Wan Xiaowen, it seems that the supply chain of Southeast Asia and other surrounding areas of China (including Sri Lanka, Pakistan, Uzbekistan, etc.) is functioning normally, which will bring certain advantages to sellers who have already deployed overseas.

He said that since last October, the company has opened up new suppliers (except for Rhonda's original suppliers), and has also increased the requirements for suppliers, that is, cooperation with enterprises with OEM accumulation and strong brand plasticity. In addition, because of the epidemic, product chain optimization will also start the operation of the Southeast Asian product supply chain which was originally launched in the second half of this year.

After communicating with the majority of suppliers, Wan Xiao Wen found that the idea of the traditional foreign trade suppliers which had been unfamiliar with the electricity supplier had changed, and they were willing to switch to online operation.

It is worth noting that at present, many activities and training of product optimization are also moving online. In addition to communicating directly with sellers, the company hopes to interact with sellers and suppliers through live broadcast, and it is also developing the mode of online exhibition of suppliers.

"After all, offline atmosphere, communication, product presentation and online are different. Online can not completely replace offline, but the volume and volume of business generated by offline exhibitions may slow down, and online direct sales will bring a higher share."

In addition, Wan Xiaowen believes that the next supply chain of cross-border electricity supplier industry will tend to be flexible, while product optimization is also developing in this direction.

"This year, it will cooperate with three regions. Each region will help 10 companies to make flexible production plan, that is, not only tell the enterprise how to stock up, but also tell the production process how to adjust to become more flexible, not just simply adjust the output." Wan Xiaowen said that this adjustment may be an increase of 5% of the cost of the enterprise, which requires product optimization and communication with sellers and suppliers to help them change their concepts, and tell suppliers and sellers how to operate the entire supply chain system in order to improve efficiency.

　　 Opportunities to build global supply chain

The current environment is both a challenge and an opportunity for everyone. In Wan Xiaowen's view, some opportunities belong to pin Lian's optimization.

For example, under the current circumstances, sellers can hardly gather together to work together, and because of the deployment of the seller's entire account system, it can not be used by many users, affecting the operation of enterprises, so sellers need a more positive solution -- selling at home. This is consistent with the current positioning and mode of product optimization.

In addition, a big problem facing the big seller is SKU and risk. According to Wan Xiaowen, such as the big seller Zhui, the sale of SKU reaches 30 to about 400000, while Li Rhonda still has more than one hundred thousand of SKU even after it was streamlined last year.

In analyzing the distribution of SKU in the seller's supply chain, the problem is that in the seller's shortage order, the head supplier can supply less than 30% of the goods to the seller, and because some paving shop account type sellers can not sell so many goods now, they can stop some product accounts which are considered to be "inefficient" about 30%-40%, and fewer accounts means less people in business. Then, within 2-3 months of the industry's rewarming period, some companies will be laid off or will not continue to recruit people.

"After one or two months, it is inevitable that big sellers are injured, and the layoffs of 20%-30% will definitely appear, and those who are laid off will be a good development target." Wan Xiaowen believes that those who are laid off may be the best sellers in the future, who are more likely to start their own businesses than to find suppliers to buy, sell or open stores.

Secondly, sellers can help themselves form a global supply chain system through collaboration with products. "We will tell these sellers how much goods they should store in China or abroad to make their life more durable."

In addition, businesses can also see the current state of all products on the platform, and the platform will also mark products that are out of stock. As long as the products are published through their system, sellers will receive automatic alerts once they are out of stock. It is understood that at present, there are about 20000 products on the platform, and about more than 400 products are out of stock every day because of shortages, and there are about more than 17000 products currently in stock.

The advantage of "Lian Lian" is that there are not many suppliers in the whole product, that is, if the supplier system based on the long term supplier is insufficient, we will pay more attention to the introduction of new and better suppliers.

It is understood that at present, the preferred overseas supply chain is developing, and the first batch of products are expected to be on the middle of February. Moreover, under the epidemic situation, the product development cycle has dropped from one month to about 15 days. "At present, the overseas logistics channels of the company's preferred layout have been completed, so long as there is a list of goods, the product can start to supply the overseas supply chain to the seller first, and the product optimization will take advantage of this opportunity to eliminate a number of domestic suppliers."

　　 Catalyzing the high quality development of cross border industry

The epidemic is also promoting the transformation of the cross-border electricity supplier industry to the high quality direction, that is, some sellers develop from the original distribution mode to the branding direction, which is a core transformation. Wan Xiaowen said that under such circumstances, some high quality development teams will not be affected. However, some low efficiency and low quality development enterprises may be affected by killing this time.

At present, with the development of the market, high-quality products are more and more needed by the market. Wan Xiaowen said that from Amazon to promote brands and help factories open shop directly, all are helping to upgrade their platform products.

Therefore, Wan Xiaowen suggested that first of all, the seller should adjust the inventory structure and reduce the inventory to the boutique direction, including products from overseas warehouses, while improving the overall efficiency of the operation.

Secondly, sellers should enhance the quality of employees and introduce compound staff with the ability of analysis and decision-making besides the ability to operate.

He said that after the epidemic, some cross-border electric business enterprises will gradually pay more attention to data analysis, so these application talents will gradually be valued or introduced. "Now sellers are starting to" actuarial "slowly, from the past through the BI way to carry out the analysis of employees' ability and efficiency, and gradually will make use of AI algorithm to do enterprise auxiliary decision-making.

Finally, the efficiency of the whole supply chain and the improvement of risk resisting speed, such as logistics, warehousing, etc.

In Wan Xiaowen's view, the whole cross-border electricity supplier industry will basically focus on the three aspects of products, personnel and supply chain efficiency, which need to be upgraded after the upgrading of information technology and business decision-making infrastructure. Therefore, cross border sellers need to build their IT information based business intelligence decision making infrastructure. Meanwhile, we should seize the present opportunity:

First, no matter how hard it is, the seller has been unable to develop the inertia of quality development too much. Now it is a good time for sellers to think about how to transform and adjust, so as to abandon the past and see how the future will develop in high quality.

Two, settle accounts and evaluate human resources and funds. At this time, we must realize the value of money and people to the company as soon as possible.

Under the epidemic now, we need to see how sellers and service providers think and reduce losses, and help sellers to relieve pain. Nowadays, when they are isolated, they can help sellers to provide sources of goods, how to ensure performance, and solve customer complaints.