The Stars Wore Old Clothes At The Oscar Prize Presentation Ceremony.

Like the Hollywood girls who were many innocent girls before her, KaitlynDever, the rising star, was favored by LouisVuitton. On Sunday night, Dever took part in the first Oscar award ceremony. Previously, she has won praise from the performance of BookSmart and Netflix's Unbelievable. The big LVMH brand made Jessica rabbit style red satin dress for her. It looks like Jessica rabbit, the movie sexy girl who framed rabbit Roger. This custom dress has many other elements in the peach neckline and the movie shape, and it has 14400 Swarovski crystals. It took a total of 1900 hours to put these crystals together. And it will take 110 extra hours to finish the dress.

But this is only one aspect that makes it stand out. Dever told a red carpet reporter that the dress was "sustainable" and was certified by the environmental protection organization, RedCarpetGreenDress (RCGD). The purpose of the "red carpet green dress" is to promote sustainability and attract people's attention in the fashion industry. The organization is a Oscar prize partner, and the two are working hand in hand with brands and emerging designers to produce "completely made of sustainable materials" and worthy of Oscar's red carpet dress. Big stars such as SophieTurner, NaomieHarris and EmmaRoberts in the game of power have begun to wear the clothes that they had worn before.

SamataPattinson, chief executive of the red carpet green dress, said that the new dress worn by the old clothes or choosing the manufacturing process could convey the message: "I don't think it is necessary to keep up with consumerism... I like this dress very much... I want to repeat the story behind this dress again."

The struggle against climate change has officially entered the red carpet.

On Sunday, celebrities, including the "little ugly girl" MargotRobbie, wore all the fashionable clothes before, not the new ones. Last year's OliviaColeman was wearing a StellaMcCartney dress that was consistent with sustainability. The same attention has been paid to Oscar's JoaquinPhoenix by virtue of his role in the hot comic film clown. Throughout the awards season, he followed CateBlanchett and JuliaRoberts and other actresses, wearing the same StellaMcCartney tuxedo. The two actresses had been on the front page of the press because they had worn the same clothes before wearing the red carpet.

But it is not just actors who show their position. The major awards ceremony prohibited the use of plastic bottles, and chose to supply vegetal food, trying to get rid of the extravagant and wasteful image. The London Academy of film and Television Arts Awards (BAFTA) even provides guests with a list of environmentally-friendly fashion brands and retailers for their choice of clothing. But few seem to follow their advice.

But what is the use of these gestures?

From the data point of view, the effect is not big. Phoenix repeated wearing a tuxedo may result in less emissions of 156.2 kilograms of carbon - based on the estimated carbon emissions of a new suit and a new dress shirt based on thredUP estimates. Blanchett wore a ArmaniPriv e dress for the second time at the 2018 Cannes Film Festival, which she wore when she took part in the 2014 golden ball award. She may have reduced 360.7 kilograms of carbon emissions.

Together, this amounts to approximately 249.4 kilograms of coal combustion. That sounds quite a lot. However, the United States used nearly 6 billion tons of coal last year alone.

The environmentally friendly red carpet is designed to enhance public awareness rather than reduce carbon emissions.

"If you have a nice dress, you should wear it many times. We need to think more about the carbon footprint we left behind, "says ElizabethStewart, a stylist for celebrity service. Her clients include Blanchett and Roberts.

Brands can also be promoted by wearing heavy clothes. TribeDynamics, a media monitoring company, said Blanchett earned 246600 dollars worth of media value (earnedmediavalue). Winning media value is the amount of money a brand needs to spend on traditional advertising to reach the same number of audiences.

TiffanyHaddish put on the AlexanderMcQueen dress she bought for the premiere of the movie GirlsTrip on Saturday night live in 2017 and wore it again at the 2018 Oscar prize presentation ceremony. The dress was popular for $931 thousand free exposure to the brand.

In 2019, in an interview with TheHollywoodReporter, Haddish said, "I began to care about the environment on the day of birth.", "Haddish. I have tried my best to help clean up, recycle, and try to be a good earth player. Because the earth is where I live, where all of us live. "

However, it is not always a positive judgement to wear new clothes. Wearing expensive tuxedo or tuxedo shows that the position may be condemned by the public as "floating green".

When StellaMcCartney commended Phoenix on Instagram for her promise to wear the tuxedo again, many fans praised the designer and Phoenix herself, but others also held different attitudes.

A Instagram user asked, "is this kidding? This push completely exposes the hypocrisy of Hollywood, so they will be praised for their trivial matter of wearing a suit.

Pattinson, a red carpet green garment, said that brands and organizations that adopt sustainable production must use red carpet to publicize their other initiatives. (of course, McCartney has played an indispensable role in helping open cloud to adopt excellent sustainable operation methods. Now, she is helping her new investor, LVMH, do the same thing.

Environmentalists demand that brands and stars play a bigger role. On the Saturday before Oscar's award, activists belonging to the ExtinctionRebellionYouth organized a protest in front of the Hollywood sign, calling for more action in the entertainment industry.

"Some Hollywood stars are aware of the scale of the climate crisis and some stars are already taking action," the group said in a statement. But we do not believe that the whole Hollywood shows a convincing stand on the climate crisis.

In the long run, the old clothes and new wear sports hope that people can reflect on their consumption patterns and enhance public participation in solving environmental problems. As Stewart said, "I don't know who made the clothes that could not be worn before -- this unreasonable rule, but everyone is following it."