Four Suggestions On Dealing With Epidemic Situation, Self Strengthening And Self Rescue In Retail Stores

Photo source: Zhongfu net

In February 6th, the Ministry of Commerce issued a notice calling on all locals to actively organize and open their businesses in a timely manner in the light of local epidemic changes, and assume social responsibilities to meet the needs of the community.

As for the state of the city in which the author is located, it will take some time to remove the disease, and there is no full return to business conditions. Some shopping malls should take into account the employees' panic mentality, the risk of Cross shop store cross contact and the needs of consumers' services, so as to shorten the business hours and reduce cross contact.

In the past 10 days, some stores have been selling at 200 thousand yuan daily. Obviously, under the lack of transparent guidance of technology authority, the panic of most consumers is still in a tense state of stress.

Faced with this situation, retailers should take timely and effective actions, do something, avoid big talk and sing high notes. They should follow the evolution characteristics of the public's psychological stress. Before helping others, they should set up shop and do their job well.

The first thing to do is to adjust the annual business strategy.

　　 There are four specific suggestions:

First, we should promptly organize psychological counseling for front-line employees.

The delay of the public's stress time and the combination of all kinds of information and side risks will aggravate the psychological pressure of the employees at the grass-roots level, and even affect the employees' family members. Through small area online training, team interaction, game incentives and other communication and communication, once the epidemic is lifted, small space outdoor activities can be arranged, and the mentality of employees can be adjusted to restore their smiles.

Second, we must try our best to adjust the product mix of shops.

Some of the contact services are facing the pressure of rent pressure and customers' not accepting services. Under the pressure of working capital, some brands have to change their cooperative policies, and even fail to cooperate with others and abandon them.

We must do everything possible to negotiate with the existing cooperative brand suppliers, adjust the terms of cooperation, and choose the best plan in the seasonal adjustment process of spring commodities and summer commodities. At the same time, the inventory of the brand, cash flow and the carrying capacity of the logistics reserve are investigated and shared risk. It can also combine with the 2021 business plan, appropriately eliminate, merge and implement the planning elements, and ensure the normal operation of the physical shops.

Third, we need to start cooperation with online marketing companies as soon as possible.

Combined with the characteristics of each store, we should perfect and optimize the network marketing platform and increase the channels to contact with customers. In particular, the backward application stores of data-driven tools should seize the opportunity to follow up the frontier level of data research and development, and use data tools to assist them.

Fourth, we must step up communication with members.

Retailers, after all, have to rely on new and old consumers, especially loyal members, to make use of every opportunity to design communication service products from the perspective of marketing. They can focus on the psychological feelings of different types of customers, share, guide, comfort, transmit consumer information appropriately, and integrate emotional care, consumer demand and social confidence to convey the joy of their loved ones to consumers. For enterprises to consolidate the foundation for the spread of healthy sunshine for the community.