Donation + Helping Farmers: An Alternative Public Interest In E-Commerce Platform

In view of the serious problems of the loss of agricultural products and the lack of logistics in the market of many agricultural products, many e-commerce platforms have launched a "helping farmers" action. This is another kind of public good that it performs under the severe epidemic situation besides donations.

In fact, it has become the appeal of many people to make express delivery "fast" and the operation of e-commerce outlets. To restore the operation of the express industry as early as possible, not only for residents' lives, but also for scientific prevention, so that people do not have to worry about maintaining basic life. As the second largest electricity supplier in China, it has sped up many times to help many governments and agencies fight epidemic.

Compared with donations, Internet Co's public welfare behavior embodies the social strength and market power in essence. During the disaster relief, we saw the collaboration of many social organizations and enterprises, and quickly injected hope into Wuhan. This pattern is obviously more rational and constructive.

Fund + goods epidemic

After the outbreak of the epidemic, on the basis of the necessary duties of ensuring material support, we should spare a lot of efforts to actively contact all sectors of the resources, hoping to further fulfill our social responsibilities and make more efforts to fight the epidemic.

In January 29th, we set up a joint venture with Zhejiang University to set up a special fund for the prevention and control of viral infectious diseases, with a scale of 100 million yuan. On that day, the foundation announced the establishment of the fund management committee and the Committee of experts, which is responsible for the follow-up management of funds and the use of funds. It is reported that the public welfare fund includes more than ten experts and scholars in the field of domestic infectious diseases and disease prevention and control in Department of respiration.

The donation will be specifically used to support the prevention and control of viral infections and respiratory infectious diseases, especially the support and scientific research of the new coronavirus epidemic situation, including the allocation of medical materials for hospitals in serious epidemic areas, and the rewarding of medical staff with outstanding contributions for the prevention and control of viral infection and critical illness. At present, the fund has been put into operation.

Then, in January 31st, 1 million medical masks, 20 thousand protective clothing, 200 thousand medical gloves and 30 tons of imported medical disinfectant were donated to Hubei area to alleviate the shortage of medical supplies. In addition to the rush to aid Wuhan, nearly half of the supplies were shipped to Huanggang, Xiaogan, Tianmen, Xiangyang and other Hubei provinces.

In the afternoon, in response to the "emergency help" issued by the Hebei Provincial Bureau of industry and commerce, a number of emergency supplies including 10 thousand medical protective clothing, 10 thousand surgical surgical masks, 1500 hand-held thermometers and other emergency supplies were sent to Hebei. The first batch of materials donated to the library had been shipped smoothly.

As of February 3rd, a large number of respondents had responded to 62 requests for help from local organizations and institutions. At present, the first batch of 76 tons of medical resources from many global collections has been sent directly to the major anti epidemic fronts after arriving in Shanghai, and the following supplies are still arriving.

Docking agricultural origin

In addition to the necessary medical supplies, such as surgical masks, gloves, disinfectants, goggles and so on, a lot of fruit and vegetable products have been donated to the affected areas to meet the basic nutritional needs of front-line medical staff.

At noon on February 2nd, a total of 100 tons of fresh fruits and vegetables were collected from all over the country to four hospitals in Wuhan to meet the needs of 4600 doctors and nursing workers in four hospitals. The vegetables and fruits shipped to Wuhan include vegetables such as cabbage, cabbage, broccoli, potatoes, green peppers, and a total of 23100 apples.

In the morning of February 3rd, many vegetables and fruits donated to 13 hospitals in 6 cities such as Huanggang and Xiangyang were served. On the same day, the first batch of 28 tons of fruit and vegetables donated to Gucheng by many companies arrived in Gucheng. The materials were donated to Gucheng People's Hospital and other county medical institutions directly. Among them, 16 tons of fruits and vegetables donated to county hospitals will be used for medical staff and segregated hospitalized patients.

Behind these donated agricultural products, it is to play a lot of advantages of their own supply chain, to donate fresh fruits and vegetables and medical supplies, to adopt "point to point material assistance" material donation way, and quickly put materials into demand. At present, many products are the largest platform for agricultural products in China. In 2019, the turnover of agricultural products (vice products) reached 136 billion 400 million yuan, an increase of 109% over the same period last year. By the end of 2019, the number of active farmers (sub) products was 586 thousand, which directly exceeded 12 million agricultural producers, and the number of active farm Buyers was 240 million.

How to ensure the normal operation of the transport and distribution chain, and to stand firm and run fast at the critical moment is also a test for the electricity suppliers. In the past, BAT giants have launched their efforts to play a unique role in the process of epidemic prevention and control with their infrastructure, business advantages, responsiveness and operational efficiency.

It is reported that Tencent charity charity foundation announced the donation of 300 million yuan, the establishment of the first phase of the new pneumonia epidemic prevention and control fund, donation will be mainly used in Wuhan and many other areas of the epidemic area front-line fight and prevention and control work, including masks, disinfectants, goggles and other materials procurement, as well as front-line medical staff to help and encourage.

Baidu also announced the establishment of a total scale of 300 million yuan epidemic and public health security tackling key special fund to support a series of new drugs such as new coronavirus and other new diseases, such as screening, research and development, and more long-term social public health safety information popularization and dissemination. In the epidemic, Internet companies can effectively integrate social welfare with their own development through their own industrial characteristics, not only to promote their own platform ecological development, but also to release positive social public welfare effects, thus affecting the whole society's commitment to public welfare construction. It is also hoped that with the help of the whole society, the haze of the new crown disease will be dispelled at an early date.