What Should Chinese Designer Brand Do In The Epidemic Situation?

The outbreak of the new coronavirus is still raging, but it has undoubtedly affected the growing Chinese designers. Many designers have begun to make an instinctive stress response, and begin to adjust and plan the current flexibility and long-term foresight. Designers face the epidemic, how do Chinese designer brands plan?

First, strengthen internal communication and management. In China, designers are more focused on creativity, and lack of business experience and support from relevant personnel is an indisputable fact. In the sensitive period, designers or brand founders should take into consideration the mentality of employees and implement operations with both management efficiency and humanistic concern. At present, many large brands and companies have worked out corresponding plans for home work.

Then understand the macro, meso and micro industrial situation. How to make the right strategy depends on the information you receive. Keeping informed is quite important at this time. The designer community should also maintain rational and active communication and share industry information, but need to be restrained and calm, so as to avoid falling into the stratospheric circle. Finally, if we have direct customer resources, designers should actively listen to consumers' ideas about consumption intention.

Then ensure cash flow. The most fatal blow to the epidemic is the impact of designer brand cash flow. "Increasing revenue and reducing expenditure" is the basic thinking to ensure cash flow. Designers should actively understand the preferential measures taken by local governments during the epidemic period. Many designers who invest in families should not be ashamed to ask their families for help at this time. In addition, designers should adjust their thinking as soon as possible and cut down the budget for production and promotion in autumn and winter for 2020 days.

Second, coordinate orders. Designers should check the material demand and capital demand on the one hand, actively communicate with the buyer shop on the other hand, and adjust the rhythm of new and shipping products. Actively strive to maximize the way to ensure smooth cash flow and maintain the relationship between key buyers and partners.

And then develop alternative display solutions. Designers need to understand that fashion shows are no longer the only means at a very short time. Even if fashion shows are successfully held, they need to prepare themselves for the cold reaction of buyers and media.

Finally, optimize online publicity. When the epidemic is still in the white hot stage, designer brand should keep restraint and low key. Whether it is brand or designer, online publicity must be positive and sincere, avoid untimely "hot spots" and show too eager attitude. The designer's own social media account can show more truthfulness and humanization.