How Can Retail Stores Strengthen Themselves In This Special Period?

During the Spring Festival of 2020, due to the outbreak of new coronavirus, many people were affected to varying degrees. Because of this outbreak, many people can not only resume work normally, but also stay at home without going out, try not to go out. Among them, the impact of the huge is the retail industry.

In February 6th, the Ministry of Commerce issued a notice, hoping that businesses in all localities could actively organize staff to conduct timely business according to the changes in the epidemic situation, undertake social responsibilities and meet the consumption needs of the community.

For now, the epidemic problem has not yet been effectively solved. Coupled with the tight mentality of some shopping malls, the risk of store sales contact and the demand for consumer services, we can only minimize the chance of cross contact by shortening business hours.

In the face of this situation, retailers should take actions that are more effective and efficient. They should make a difference, avoid big words and sing high notes, follow the characteristics of public stress psychology, and set up shop before helping others. The most important thing is to adjust the business strategy of the year.

First of all, comfort the feelings of front-line staff. Due to the emergence of the epidemic, coupled with information from all sides and the risk of close contact, and other factors. All these will make the grass-roots employees feel very stressed. This kind of pressure will even affect the employees' family members. In order to alleviate this situation, we can consider communication through online training, team interaction, game incentives and other measures. Once the epidemic is lifted, the staff can arrange their outdoor activities in a small area and adjust their mentality.

Second, we must find out the characteristics of each store and perfect and optimize network sales. We can consider shifting the focus of offline business to online during the epidemic period, through the channels of online sales increase and consumers' communication. For those stores that are relatively backward in application of data mining tools, we need to follow up data research and development rapidly, use data tools to assist, and sell services through online booking, offline distribution, customized group buying and so on.

Third, we must try our best to negotiate with the existing cooperative brand suppliers and adjust the conditions for cooperation. At the same time, we should know clearly about the stock of the brand, the logistics reserve and the actual situation of the capital flow, and take the risk together. By combining the business plan in 2021, we can appropriately eliminate, merge and implement the planning elements so as to ensure the normal operation of the physical shops.

Fourth, take advantage of all opportunities to design communication service products from the perspective of marketing.