Cabbeen CABBEEN: During The Epidemic Period, Enterprises Should Shoulder The Responsibility And Change The Sales Form Flexibly.

One of the most recent words, "2020 is bound to be a difficult year."

At the beginning of the year, new type of coronavirus pneumonia, which affects the whole country and even the whole world, broke out, and the number of confirmed cases with a daily average of four figures continued to grow.

Under the epidemic situation, people throughout the country are in a state of panic and are immune to the impact of the epidemic.

For the country, the overall economy is affected by the outbreak, resulting in the overall decline of the economy.

For enterprises, sales of retail system and offline stores are missing due to the lack of people, and many enterprises are facing critical juncture.

For the employees of the company, the company suffered a serious loss, and the time for the resumption of work in the Department was far from being expected.

Business losses are heavy and face layoffs and pay cuts.

Recently, the big platforms on the Internet are crazy, and Xibei oats are paid by the loan. They can only live for three months. The king of Beijing's king of songs and all the staff are relieved of their labor contracts.

When the catering industry and tourism industry fall into a marked stagnation due to the epidemic situation, the clothing and fashion industries are also facing difficulties.

-ZARA closes 37 stores due to epidemic situation

- UNIQLO announces closure of 370 stores

-Burberry Shanghai big show cancelled

-Nike decided to close nearly 50% Chinese stores

-RalphLauren sales fell by at least $55 million due to the epidemic.

-UnderArmour revenue in the first quarter or reduced by 60 million US dollars

Under the severe impact of the epidemic, many enterprises have implemented a policy of layoffs, pay cuts and no pay. In order to survive the hard times, many enterprises have implemented the "closed shop tide" during the epidemic period, which has brought greater challenges to the clothing retailing industry, which is facing the problem of growth.

During the epidemic, how can enterprises save themselves and save employees?

In the face of the impact of the epidemic, many enterprises have taken the initiative to support Wuhan and fight against the epidemic through donations and donations.

In the situation of people's safety, how should enterprises actively support Wuhan to fight the "new crown" virus, and how to deal with the problems faced by the enterprises themselves, at the same time, ensure the issue of employees' salaries?

During the epidemic period, the sales form is flexible, and private area traffic is running.

Faced with this sudden difficulty, the clothing fashion industry has not accumulated any passivity, instead, it has actively implemented its own salvation through various channels.

According to the public data of Cabbeen CABBEEN (demand area: 120-180 square meters, 164 shopping centers, and 100 plans this year), during the 14 months of February 1st -2, CABBEEN held over 100 live webcast, over 2 million 800 thousand people participated, WeChat daily sales exceeded 2 million, only 7 days sales volume was broken 15 million.

Through flexible private sector traffic and WeChat community operation, enterprises can flexibly change sales channels, connect with consumers through online platforms, and turn over to cash in the form of members' special events, WeChat spike, small program distribution, discount zones, etc.

Nationwide micro businesses, online passenger fission

At the same time, Cabbeen brand achieves fission marketing through differentiated marketing system.

Through the establishment of different communities, and in the community to share concessions, gifts to attract new customers to achieve fission.

The fission of passenger groups and the operation of private sector traffic have become the central work of the brand during the online epidemic recession.

Responding positively to social responsibility and corporate responsibility

Enterprises grow in society. When society is difficult, enterprises should respond to the state and shoulder the social responsibilities of enterprises.

(CABBEEN responds to the government's call to actively launch protective clothing production projects)

In order to alleviate the shortage of national protective supplies, it also contributed to the national victory over the epidemic. CABBEEN Cabbeen responded to the government's urgent call to send teams to professional medical protective clothing production plants to learn production standards, processes, specifications and processes, and within three days to produce production systems, accessories and technology for production of medical grade protective clothing. Workers and other resources are integrated together to provide important support to the state and partners.

At the same time, enterprises should shoulder the responsibilities of enterprises, protect the interests of employees, and stabilize the "military spirit".

In February 3rd, Mr. CABBEEN sent an internal letter to all CABBEEN people, who promised not to give up an employee, not to lay off workers, not to cut wages, and to pay wages on time.

So in the afternoon of Valentine's day, when my friend told me that the salary was suspended for three months, my cell phone received a short message, and the salary was paid on time.