Under The Epidemic, Retailers Should Not Just Live.

Under the sudden threat of virus, the first thing we feel is human change. After home segregation, people's behavior has been reduced to an extreme space, and demand has also become explosive and streamlined. Regardless of daily consumption, entertainment, information or social networking, it embodies a high degree of online integration and online and offline integration.
The sudden emergence of new scenarios and new demands has caused different operators in the retail industry to be dragged into the "ice" and "fire" moments. Some enterprises even failed to cope with their thinking, and they had already ended in dismal situations.
However, this 2020 "black swan" will not only bring destruction, but like every major twists and turns, it will usher in a new rise. The retail industry is already in a new stage of pattern adjustment. After the outbreak, changes and upgrading will accelerate.
　　 Retailers will focus on increments.
Turning to focus on stock and operation management
Under the epidemic, the first recognition of the crisis and concern is the famous restaurant chain brand Jia Guolong, chairman of Xibei restaurant. He said that when there was no crisis, he thought the cash flow was enough, and suddenly the crisis came, but he found it impossible to carry it. As we know, the traditional offline retailing will be fatal if it loses the advantage of passenger flow.
And when the consumer market of Spring Festival stalls has changed to normal, people only keep their daily consumption, cancel their courtesy and visit their friends, and rely on offline retail businesses. They will also face multiple tests of inventory and operating costs.
However, at the very moment, the advantages of online consumption are also highlighted. After the implementation of the isolation measures, a lot of online consumption was triggered. In the face of surging online orders and logistics distribution, the major retail businesses began to show their magic.
Take Suning as an example, relying on the retail layout of the whole channel and the whole category, Suning effectively safeguards the supply of all kinds of commodities on multiple channels. Suning built its own logistics, exerting the advantage of the national distribution and close proximity, and realized the normal distribution of the more than 300 cities. "1 hours of life scene circle" to protect snacks, drinks, dry tune, daily chemicals and other products within 30 minutes -1 hours to deliver home, Beijing, Shanghai, Nanjing three places, through Suning vegetable market, can achieve today's order, the delivery efficiency of tomorrow's delivery. During the Spring Festival holiday this year, the overall delivery volume of suning.com in Beijing increased by 269% over the same period last year. Behind the distribution of efficiency is the continuous efforts in operation and management.
In the past, competition in the retail industry has been more concerned about increments, and less in stock and operation management. A "epidemic prevention war" will make retail enterprises reexamine themselves. On the one hand, how to find opportunities for online incremental access through small programs, social networking, live streaming, and groups. More important is to further grasp the stock, how to improve the fine operation management, consolidate the stock, and then achieve the full integration of online and offline operations.
　　 Multi class retail main body entering community group buying
Operate more flexibly and finely
Retail supply and operation efficiency during the epidemic period are not only concerned by retail enterprises, but also the government's concern. According to media reports, in order to ease the supply of agricultural products, the Commerce Bureau of Jining, Shandong province is expanding the radiation scope of WeChat group by guiding the organization of e-commerce enterprises to explore online platform for community group buying.
On this platform, agricultural products can be released free of charge, providing unified ordering in the district. At the same time, it will also build a vegetable planting base, sales enterprises and residents directly for the direct selling platform.
For electric business enterprises, the measures in this news may not be surprising, because community group buying has already formed a certain scale coverage through the supply chain, price and operation management advantages as early as possible in the strategic scope. But for local governments, to identify and promote the further landing of community group buying, in addition to solving the current procurement problem, it can more effectively co-ordinate the production and business of all kinds of retail chains, so that this form can benefit more people.
As a new consumption mode, community group buying reduces inventory cost through pre-sale, and reduces the cost of delivery through the shop itself, plus the low cost and high effect marketing of the head of the community, so as to ensure that users can buy good quality and inexpensive products, and at the same time, enhance the stickiness of users and platforms. This is the obvious advantage of this form as a trend. However, from the actual operation effect, the major business platform still lacks flexibility and operation management is not fine enough.
Suning Retail Technology Research Institute believes that there are three points for future community group buying development: product, delivery capability and online retail capability. Their performance will depend on the interaction between supply chain, logistics and operation management. And the main body of community group purchase will no longer be limited to large business enterprises. Traditional retailers, suppliers and even convenience stores may become competitors.
　 Promoting the rapid development of online medical care
Services focus on professionalism, convenience and touchability.
Fresh electricity providers meet everyday life, while online medical care will take care of health. Especially in the current tense medical resources, people feel that the importance of staying at home and enjoying medical services can be felt.
According to the CIC Industry Research Center, the scale of telemedicine market in China was 13 billion yuan in 2018, and the average annual compound growth rate is estimated to be 27.63% in the next five years. By 2022, it will reach 34 billion 500 million yuan.
Such a market scale will not only reflect the rapid distribution of medical services online, but also be reflected in services. Through specialized medical platforms, professional doctors will establish effective communication with patients and provide them with online consultation, private doctors, online purchase of drugs and other services. The integrated service network platform also integrates the functions of "medical inquiry" and other services into the service project.
In January 29, 2020, suning.com platform established a "medical consultation channel" for people through the function of "healthy and free consultation". Users can not only learn more about disease knowledge, prevention and control plan and necessary drugs, but also provide health consultation to doctors free of charge.
After this outbreak, online health care will receive more attention, and cooperation among various medical institutions, manufacturers and Internet platforms will become more intense and active. At the same time, the application of big data and AI technology will also promote the comprehensive digitalization construction of medical system. In particular, primary health care will increasingly rely on telemedicine. Under the trend, online medical services will rapidly enhance professionalism, convenience and accessibility, and medical technology enterprises will also usher in better opportunities for development.
　　 Motivate full range of remote office requirements
Software innovation and development will become a trend
How to resume work after a short Spring Festival holiday has become a topic of concern for people's health and life. Among them, telecommuting is also a common way of work for most retail enterprises.
In general, telecommuting is defined as the daily work done by employees under non working conditions, including the acquisition of internal mail, access to file servers and databases in LAN, and the support of office software. At present, regular office software has been able to realize the office requirement of multi person task cooperation and tele work meeting, and the users who use it for a short time are also testing the technology and maintenance ability of all kinds of software.
Take Suning bean sprout as an example. "Suning bean sprouts", taking the IM platform as a carrier, integrates OA portal, enterprise mailbox, office application and business application. It is built around the work, learning, life and business information of employees, and builds an integrated working platform that is in line with the enterprise itself and based on role / post.
It is worth mentioning that the enterprise's exclusive IM platform supports voice, video, large group, information status, and create a variety of special functions such as waiting to do, and work to communicate information, which can be stored as private assets of enterprises to prevent information security hidden by excessive communication channels. At the same time, "Suning bean sprouts" also supports the release, management, distribution, updating, and operation of three types of mobile applications such as native, H5 and Weex, which helps the information department to carry out unified management of mobile services.
In addition, it implements more convenient office requirements processing, such as mobile mail, schedule, task, document management, mobile card punching, mobile learning, mobile party building, meeting and other standard applications. "Suning bean sprouts" can also be developed by means of personalized rapid development tools. As a result, since January 28th, Suning can officially announce the application of free software to all social enterprises and related organizations to meet the needs of telecommuting in the special period.
Although telecommuting has been developing rapidly in recent years, the advent of the epidemic has boosted and stimulated more potential demand. According to the data of Minsheng Securities Research Institute, in 2012, telecommuting in China only had a market scale of 200 million yuan. By 2017, it grew rapidly to 6 billion yuan, and in 2018, it reached 8 billion yuan.
We believe that the "telecommuting" market is still promising, especially in this special period, which can be regarded as the adaptation and cultivation period of the "telecommuting" application. After the outbreak, many retail enterprises that need urgent digital transformation or are inspired more "telecommuting" technology innovation and development.
　　 Big data, AI and other technologies boosted.
Online education focuses on interaction and customization
In this discussion of returning to work, we also found that online education is the first step to get more development than telecommuting. The statistical report on China's Internet development shows that as of June 2019, the number of online education users in China reached 232 million, accounting for 27.2% of the total Internet users. AI consulting data also assessed that by 2020, the market will reach 543 billion 350 million yuan.
Since January 27th this year, the Ministry of Education issued the notice on postponing the opening of the 2020 spring semester. Institutions of higher learning, primary and secondary schools, kindergartens and so on have all postponed the opening date of their studies. We find that for teachers and students, this teaching form is not unfamiliar. In practice, all kinds of people are more and more widely applied to online education.
Today, the development of online education has begun to integrate more advanced technologies, such as AI and big data. Face analysis based on deep learning, in teaching, the face information of teachers and students will be used for sign in and teaching quality monitoring. Based on character recognition, printed text, picture information, handwritten data and other contents can be recognized and recorded, so as to realize digitalization of teaching content, and provide more convenience for material accumulation and management. It can also develop highly efficient intelligent marking, instead of time-consuming traditional marking.
The emotional computing research, which is concerned by Suning Retail Technology Research Institute, can also realize online analysis of the micro expression information of teachers and students, form the data of curriculum status, and provide a possibility for improving interactive and personalized customized teaching. And this time, the outbreak of demand and experience is a strong driving force, will accelerate the future "online education" in technology and scene innovation and integration.
　　 Game flow growth
High-tech integration into the incremental market
Although there are many restrictions on people's actions during the epidemic period, online entertainment is essential for a balanced life. Gamma monitoring data show that during the seven day holiday of the Spring Festival, the flow of Apple's best seller list TOP10 has increased by more than 40% compared with the same period last year, and the growth rate of TOP10-60's game has increased by more than 100%.
This phenomenon stems from the surge in demand during the outbreak, and the reason for the sharp increase is also closely related to the high level of growth that the industry has maintained. The game industry report 2019 shows that in 2019, China's game market realized a total sales revenue of 230 billion 880 million yuan, an increase of 7.7% over the same period last year. Among them, mobile gaming revenue of 158 billion 100 million yuan, an increase of 18% over the same period.
The enlargement of user groups and the demand for convenient games will enhance the popularity of low threshold cloud games. With the coming of the 5G era, more and more in-depth research and exploration will be made to solve the problems of physical distance, delay and image quality. As the main application scenario of AR and VR, game development will also benefit from the progress of hardware devices including GPU, inductor, display screen, camera and so on. It is believed that under the support of 5G technology, the game industry will open up a broader incremental market.
　　 Direct broadcast fitness and sales integration into a trend
Fitness industry will generate more online brands.
This sudden outbreak has also made the "online fitness" usher in the draught. Online fitness platform keep data showed that in the first half of February, the number of platform sports courses increased by nearly 430% over the previous day. During the Spring Festival holiday, the "live broadcast of Holiday Sports", which is a live broadcast of all sports brand curriculum information, has reached over 56 million 500 thousand by February 5th. Meanwhile, the peak number of online users has reached 160 thousand.
In contrast, the traditional fitness industry is in a bad situation. According to media reports, in May 2019, HOSA's sudden collapse of its 20 year history of operation shocked the industry. Green orange technology data also showed that in 2019, a total of 3099 gyms were forced to close, the proportion was 4.36%, the establishment of a gym closed in one year, has reached 528.
On the one hand, people's fitness needs are breaking out. On the other hand, the traditional fitness industry is facing a shuffle. The industry attributed the reasons to the backward prepayment system and the large-scale rise of online fitness.
Suning Retail Technology Research Institute believes that based on the trend of Internet development, there will be more online brands in the fitness industry in the future. In this new competition platform, direct broadcast resources, curriculum quality, communication ability and online operation capability will become the core competitiveness. The widespread application of technology such as big data and AI helps to better understand needs and enhance experience. At the same time, sales of fitness equipment, nutritious meal, sportswear, health consultation and so on will also be on the line.
All in all, the outbreak of the raid has changed people's clothing, food and shelter. In a short time, it has also brought tremendous impact and explosive growth to all walks of life. But the real challenge is after the outbreak. While actively coping with negative impacts, this period may not be the time for industrial transformation and upgrading. As long as we pass this crisis, new demands and trends will emerge again, and changes and innovations will follow.