How Can We Get Rid Of The Plight Of The Billion Red Dragonflies Every Month?

A new outbreak of coronavirus broke out in 2020. Many enterprises have been affected to varying degrees. The Red Dragonfly enterprise is also one of the victims.

According to the exchange, red dragonflies earn almost a few billion dollars per month. However, under the influence of the epidemic, retail outlets, which account for larger revenues, have been closed down. With the gradual closure of large number of stores, plus a lot of fixed expenses, such as staff wages, shop rental costs, almost monthly fixed expenditure reached 100 million yuan.

Later, the Red Dragonfly tried to solve the current situation. Decided to transfer the main line to the online store. Develop a series of remedial measures.

In the week before February 8th, the Command Office met with agents and franchisees and opened 434 nail video conferences in seven days, averaging about 62 games a day. In order to make more than 5000 idle shopping guides offline, work will be transferred to the Internet for sale.

On the day of February 8th, the Red Dragonfly battle "command" was completed, and it was commanded by Qian fan. At the same time, it deployed a backbone team in the company. At the same time, the third party's small program was launched on the same day, and it took only one day before and after the completion of the technology.

In just two days, the Red Dragonfly offline shopping guide created nearly 400 communities in the country, reaching more than 200 people. So far, the number of red dragonflies is nearly 600 in the national community.

All this is due to the digital foundation. The red dragonfly can finish the scenes, products and people in a very short time.

In fact, as early as 2018, the Red Dragonfly could establish a partnership with Alibaba, and transform more than 1000 self operated stores under the Red Dragonfly line into intelligent stores, and finished the digitalization of goods, and also on-line intelligent shopping guide and so on. Now, all more than 3000 Red Dragonfly franchisees have been staples, completing the digitalization of the organization.

In this period of time, the Red Dragonfly line store guide continues to guide consumers to sweep the yard code, and has accumulated close to 5 million 60 thousand of the offline membership data, which is also the basis for off shop sales.

Red Dragonfly follows Ali's AIPL mode link - cognition, interest, purchase and loyalty. And members of the community, and then one to one contact, marketing, and then transform, and then pull new. Online marketing is like giving wings to many enterprises. I believe that after this event, enterprises will become stronger.