Not Affected By The Epidemic, Sports Brands Vigorously Develop Online Live Broadcast.

In 2020, the spread of new coronavirus not only disrupted people's normal pace of life, but also caused a great impact and impact on the traditional retail industry. During the Spring Festival holiday of 2020, almost all of us do not go shopping, do not talk about friends and relatives, stay at home and study, study online, study their interests and so on.

On the other hand, in order to protect the safety and health of workers and customers, many sports brands have chosen overseas sports brands such as Adidas, Nike and so on to protect their safety and health.

Domestic sports brand Anta and XTEP not only shut down most of the offline stores, but even closing factories is a common phenomenon. Compared with previous years, the Spring Festival this year is really cold and cheerless, no matter it is for people or brand, it is not a good phenomenon. However, this situation will also bring more opportunities and tests to enterprises.

Although most of the brand shops are temporarily closed, they do not mean that they are closed. With the advent of the digital age, many brands try to explore a new economic mode through various live platforms. This brand new economic mode has constantly developed various new postures and new scenes. Meanwhile, the sportswear brand has begun to explore the new economy of this live broadcast mode.

Not long ago, Anta joined hands with keep to launch online star sports courses, such as Olympic champion Liu Lingling and Zhang Jike. At the same time, with the help of brand spokesmen and signing athletes to record short sports videos, people are encouraged to exercise at home and interact with the masses at home.

On the day of February 18th, Anta's "cloud" fitness live broadcast is officially launched. Many professional coaches, including drizzle and big Mao, will conduct live online sports tutorials to expand their brand influence while enriching their living style.

Direct online guidance is only one measure. In addition, Anta launched the "full retail" program in the first few days of the epidemic, which has reached more than thirty thousand employees and dealer partners, and many sales teams, brand support teams and all management and sharing teams have participated. Open shop.

Regardless of the mode of mining new consumption, these sports brands have demonstrated their strength continuously in this big test. After this outbreak, enterprises will usher in a new look.