The First Appearance Of Chinese Enterprises And Good Products Shop Is IPO "Yun Gong Gong".

"In the special period, we are excited by the way of video with everyone who witnessed the sale of good products, and how we never feel that it will become the first remote video listed company in the Shanghai Stock Exchange." In February 24th, Yang Hongchun, chairman of the online listing ceremony of good products shop, said.

Affected by the epidemic, the company's listing ringing ceremony was pressed the pause button. But considering that the listing ceremony is of special significance to enterprises, the first time the Shanghai Stock Exchange adopted the online listing ceremony, the first one to enable the service was registered in Wuhan, Hubei.

"Listing on the clock" is the high light moment many entrepreneurs dream of. At this moment, Yang Hongchun waited for 5 years. For the good shops in the worst hit areas, the online listing is even more significant.

The listing price of the good shop is 11.9 yuan / share, which will raise 488 million yuan. On the same day, good shop opened trading, opening price of 17.14 yuan, or 44.03%. As one of the three giants in the snack industry, the attraction of good shops to capital can be seen.

Special Gong

Yang Hongchun had some regrets about being unable to come to the market. "After all, there are many partners who share our dreams and hope that we can have a chance to witness this glorious moment."

For example, when the Zhejiang double flying oil bearing Limited by Share Ltd was launched in February 18th, executives could only hold a bells ringing ceremony before their office buildings, which was embarrassing and regretted.

But in February 24th, the launch ceremony of the good shop was held on schedule, but moved from "offline" to "online". At 9:30 in the morning, after the countdown, a "video simulation Gong" sounded, announcing that the good shop was officially landed at the Shanghai Stock Exchange.

Live video shows that the online listing ceremony of the good shop has retained the theme and elements of the ceremony, and the representatives of the issuers, sponsors and representatives of investors have spoken in video.

It is reported that the issuer can choose live broadcast or video recording mode, simply submit simple video and text materials, etc., and can complete the online ritual video production and playback support on behalf of the Shanghai Stock Exchange, and play on the official platform of the Shanghai Stock Exchange.

"The Shanghai Stock Exchange has chosen the best shop as the first enterprise to hold the online listing ceremony. Our mood is very excited. I believe this is also representative of the support for solid stores such as good shops, and expectations for our future business growth." In February 24th, Yang Hongchun said in an interview with reporters in twenty-first Century.

Xu Xin, founder of today's capital making ceremony, also showed a surprise on the online listing. "I participated in many listing ceremonies as an investor, but it was the first time to participate in the remote listing ceremony. It is said that the good shop is also the first listed company in the Shanghai Stock Exchange. This shows that the investment community's friends love this quality enterprise.

For listing, good shop has been planning for a long time. According to public reports, the good shop in 2014 plans to go to Hong Kong to go public. After that, they moved to A shares and formally submitted IPO application materials to the SFC in June 2018.

Good shop and grass flavor, three squirrel is also known as the "three big snacks". Three squirrels were listed on the gem last year, and paraquat sold to Pepsi or A shares. The listing of good shops has profound implications for the current pattern of snack industry.

Yang Hongchun said, "in the future, in the embrace of capital markets, the good shops will continue to push ahead and return to society with better quality products and better performance."

"First of all, we will insist on providing high-quality snacks for consumers, and insist on making good use of raw materials to produce high-quality snacks. Second, we should advance the digitalization of supply chain, continuously open up the three terminal interaction between raw materials, production terminals and channel terminals. Through the information sharing and visualization of the whole process, we can trace back to the upstream planting base through the reverse integration of species, production and marketing links, and empower the middle processing factories. Third, we should increase R & D investment, search for high-end R & D talents through the whole world, and integrate global supplier R & D forces into a cross platform R & D mechanism to continuously export research and development achievements of healthy and nutritious snacks products. Yang Hongchun said in an interview.

Hubei outer gate store resumed business

As a local company in Wuhan, the outside world is also concerned about the epidemic prevention and rehabilitation work.

Yang Hongchun introduced that the good shop set up a leading group on epidemic prevention and control in January 20th, and quickly started to sort out the effective implementation mechanism process. The company set up the 1+3 organization command and control system, so that sooner or later there will be a meeting, a daily deployment, one day summary, daily notification, to ensure that the epidemic prevention and control is efficient and orderly.

"The company has nearly 11 thousand employees, including logistics and stores, and all kinds of employees are exposed to so many people every day, but there are no employees who are infected in the work scene." Yang Hongchun said.

However, for 747 shops and 1490 stores, the pressure of epidemic prevention still exists.

Compared with the grass flavor and three squirrels, good shop is the most balanced online and offline proportion, but it is also the highest proportion of offline income. In the first half of 2016 -2018 and the first half of 2019, the proportion of income under the good shop line was 66.31%, 57.79%, 54.48% and 54.81% respectively.

According to the situation of offline business, Yang Hongchun said that during the epidemic period, the good shop started shop without contact with the Internet + business operation. "Good shop" has been running for more than two years in the Internet + business of stores. It has formed the interactive operation of the three major networks, one is the peripheral network of single stores based on the WeChat community. The two is the O2O network based on the big takeaway platforms. Three is based on Ali new retail to build big data intelligent shopping guide network, shop assistants are exploring how to use community group buying and takeaway's contactless service to meet our customer needs.

It is reported that at present, except for the good shops in Hubei Province, the stores have basically resumed their business, and the channels for good products shops are basically operating normally. In the 12 warehouses of the electricity supplier, only Wuhan warehouse still has a serious backlog of orders. The staff of the good shop have volunteering to do logistics support.

In addition, whether the epidemic will affect the investment projects, Yang Hongchun told the economic news reporters twenty-first Century, "the investment and investment projects will be built according to the company's plan, and the progress of the project will be faithfully disclosed as required."

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