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    We Should Concentrate On The Advantages Of Doing "National Women'S Wear" Xing Jiaxing And Get The New President Of La Natsu Bell.

    2020/2/26 10:47:00 0

    Xing JiaxingLa Natsu BellNew President

    In the evening of February 25th, the "China Version ZARA" - La Natsu Bell announced that the thirty-eighth meeting of the third board of directors today agreed to appoint Mr. Xing Jiaxing as the president of the company. The term of office is from the date of deliberation of the board of directors to the end of the current board of directors. At the same time, Mr. Xing Jiaxing will take the responsibility of acting as secretary of the board of directors.


    Meanwhile, Mr. Yu Qiang applied for resignation from the third board of directors, chairman of the board of directors' Strategic Development Committee, and his subordinate holding and share holding company for personal reasons.


    Reporters noted that as early as the evening of February 3rd, La Natsu Bell announced that he had received the resignation report of chairman Xing Jiaxing. At that time, La Natsu Bell said Xing Xing Xing resigned for personal reasons and would no longer hold any post as the company after his resignation. In addition, La Natsu Bell announced that in view of the vacancy in the position of chairman of the company, all directors of the company elected executive director and President Yu Qiang to perform their duties as chairman until the new chairman was elected.


    In addition, La Natsu Bell also received Xing Jiaxing's letter on the nomination of the third board of directors of the Limited by Share Ltd of Shanghai La Natsu Bell dress, which nominated Lu Ersui and Cai Guoxin as candidates for the third independent board of directors of the third board of directors and recommended that Lu Ersui be the chairman of the company's board of directors.


    The first textile net reporter read the announcement that La Natsu Bell was founded in 1998 by Xing Jiaxing, and joined La Natsu Bell as chief financial officer in 2016 when he was strong in Nantong. He had served in Sinochem International (holding) Limited by Share Ltd and Jiangshan pesticide chemical Limited by Share Ltd in Jiangshan Prefecture. As at the end of the first three quarters of 2019, xingjiaxing holds 141874425 shares of La Natsu Bell shares, and Lu Er Sui. Holding 850 thousand of the shares, the shareholding ratio is 0.16%.


    According to public information, Lu Er Sui was born in two Jia town, Tongzhou, and studied in Guangzhou from 1989 to 1992. In 2001, he graduated from Yangzhou University's economics and management specialty. In 1993, he founded Nantong city new real estate development Co., Ltd. in Haimen, and entered the automobile industry in 1999. In 2000, Nantong Xincheng Group Co., Ltd. was established in Nantong City, Haimen, Qidong and Yancheng, Jiangxi and other regions to run the 4S brand store. In 2012, Lu Er Sui became the chairman of Jiangsu Sanyou Limited by Share Ltd and successfully entered the capital market.


    In 2015, Jiangsu Sanyou Limited by Share Ltd and Shanghai Tianyi investment (Group) Co., Ltd. and other enterprises reorganization of assets, the stock was renamed: "the United States health year." The clothing business of the original listed company has established the Jiangsu industry diligent clothing Limited company.


    According to public information, La Natsu Bell was founded in 1998, and has been regarded as the representative of the women's clothing brand in China. In October 2014, La Natsu Bell listed on the Hongkong stock exchange, and landed on the Shanghai Stock Exchange in September 2017, becoming the first A+H share listed clothing company in China. The company's main business is to engage in the design, brand promotion and sales of clothing products in China.


    La Natsu Bell has repeatedly said that at this stage, the company has established a brand differentiation development direction with the core of the main women's clothing brand as the core. It will shrink the development scale of the men's clothing brand business, retain the core shops and integrate the men's clothing team, so as to improve the investment return of the resources. Other brands will focus on improving profits, actively shrink the scale of business development and reduce the inefficient input of resources. The following companies will continue to strictly manage the budgetary situation of investment projects, and dispose of projects that are not in line with the company's development strategy and low future expectations, so as to ensure the smooth implementation of the company's adjustment and transformation.


    Wang Xueheng, an analyst with Guoxin Securities, said that there is a certain cyclical fluctuation in the apparel brand retail industry. Enterprises operating in the period of leveraged amplification can achieve significant profit growth. Enterprises with stable and efficient turnover can bring long-term superior cash returns, but also need to see that a simple business mode is demand driven investment in capacity, production and marketing, and profits and cash and cash in. Step by step to drive the cycle of growth, the core concerns include production and sales, unit price, gross profit margin, receivable accounts payable and capital expenditure.


    In addition, considering the slow growth of the industry as a whole but strong international competitiveness, enterprises that can form a virtuous circle of barriers in demand, investment and profitability will continue to gain growth opportunities beyond the industry. Wang Xueheng believes that the key to forming a virtuous circle of brand clothing enterprises lies in the leading cost control ability and high value-added output. In the context of continuous rising labor costs, the leading cost control capability comes from the high automation level and optimized production process system; the high value-added products come from product R & D innovation and efficient and reliable service mode. The combination of the two will provide enterprises with strong demand, huge profits and positive re investment, so as to avoid falling into vicious price competition.


    Xingjiaxing, who founded La Natsu Bell in 2019, said in an interview with reporters at the end of 8 in 2019 that he hoped to realisse some assets, which may be six months to a year, and that he could return to a more benign state. At that time, Xing Jiaxing said frankly, "La Xia" will focus on the advantages of resources to develop the core women's clothing brand and stop the uncompetitive brand. It takes six months to a year to go back to a more benign state.

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