Short Video Consumption Of Traffic Dividends "Cloud Entertainment" Bustling

Sudden visits to the epidemic forced people to "squatting at home" and nowhere to go. Consumers are segregated from home, and all walks of life have experienced pains. At such a special stage, the short video platform will usher in a wave of climax, and it will be a good time for people to stay home to provide more entertainment items.

According to QuestMobile data, during the Spring Festival holiday, the short video area, the Spring Festival evening overlay holiday impact, the average user increment of fast hand and jitter is over 40 million. After the Spring Festival, the data of the short video are still growing. They are not only an important platform for netizens to understand the epidemic situation, learn knowledge of protection, but also the main relaxation channel for home.

At present, there are 17 nightclubs, 12 excellent DJ, and 13 quick cooperation nightclubs, and two platforms have given "cloud dice" a lot of resources support, including recommendation bits and search weighting.

In February 8th, the TAXX bar in Shanghai opened a live broadcast in 4 hours, and continued to beat the list. The total revenue was over 700 thousand yuan. In February 9th, another live broadcast of the One Third bar opened in a prelude to the transformation of the national nightclub. The live broadcast of the 5 hours of dancing has accumulated more than 1 million 213 thousand online people, with a reward of over 2 million yuan.

The short video has enjoyed a lot of traffic dividends during this special period, but those guilds relying on short video survival have also been hit hard. For the short video platform, those traffic flows in the special period will also gradually ebb along with the draught.

For most consumers, offline bars have a very important function -- social interaction. Although online can also brush gifts, add friends and comments, its satisfaction is greatly reduced. And the scene lighting, rhythm, DJ mix song transition to adjust the rhythm atmosphere, can not be replaced. For many of the bars that are in a state of suspension and shutdown, Yun ddie does not relieve the pressure on staff costs and rental costs under the line. After the epidemic, those online traffic may not be effectively converted to offline.

Special epidemics have made people see more possibilities for online development. A large amount of content and traffic flow into the short video platform for a time, making enough traffic dividends. But after the outbreak, how to keep the growth of these passenger flows by the short video platform is really a great challenge and challenge.