Do Not Search, Do Not Know, A Search Scared.

It has been a month since the lunar new year in 2020, which means that we have been struggling with the epidemic for a month. The virus that has been attacked for a long time has made people feel scared, but perhaps more frightening is the social events triggered by the outbreak. Perhaps the epidemic is far from our area, but the economic downturn caused by the epidemic, and the chain that caused it eventually happens to us. For example, the brand closed stores, the company layoffs, and the old people's head shopping mall now. The Rowe sparrow...

Chatting with colleagues, talking about which industry can go upstream in such a depressed economic environment, and many results come out, such as the internet medical industry represented by clove doctor and surging in attention. For example, all kinds of fresh platforms, such as boxes and horses, are out of stock every day. For the majority of young people, this holiday can be done in their homes, except for chasing drama or playing games.

I have never opened the glory of the king for a long time. I returned to play in this spring festival because of boredom. One day when I was in the dark with my friends, my friend said freely, "why do sports brands do not sponsor the king Rong Yaone? After all, the first thing we do is buy a pair of shoes and make an absolute explosion." Of course, this is just a joke (which involves many interests and legal issues. After all, the game is faced with players of all ages), but it is true that today's game industry has a huge influence among young people.

According to the recently released mobile game report January 2020, the scale of Chinese hand travel in January 2020 reached 4 billion 770 million yuan, an increase of 49.5% over the same period last year. Among them, "the glory of kings" ranked the first 2 billion yuan in the year thirty, far exceeding 1 billion 300 million last year, and the total flow of January should be around 9 billion 84 million yuan, creating a record high.

The "elite of peace", which belongs to Tencent, has also achieved explosive growth of data. Even on the key day of the new year's day, the impact of micro-blog's hot search on servers is obvious.

Like Tencent, in this new year, SONY, Microsoft, Nintendo and other game console vendors are also making money. The epidemic makes people stay indoors at home, not only driving the sales of games, but also increasing the sales volume of the game console. The most obvious example is the great adventure of fitness ring from 800 to 1800, as well as the Switch mainframe sold in Japan. The same is true for SONY. Although the PlayStation's fifth generation of mainframes will be available for sale at the end of the year, sales of PS4 will not be affected at all, and will not rise or fall.

Not only is the mobile game mentioned above, but also the host game has great influence among young people. Many sports brands have started joint cooperation with the host companies. Do not search, do not know, a search scared, the original and host manufacturers joint / CO sneakers, there are so many!

　　 One

In February 13th, in order to meet the NBA all star weekend, Xbox officially announced joint collaboration with Jordan Brand on Twitter. In this joint package, apart from a pair of Air Jordan 3 "UNITE", it also contains a special full red Xbox One X host and two handles. Xbox official said that only one package in the world will be sent out by forwarding Twitter.

Up to now, this Twitter already has nearly 140 thousand forwarding times.

In fact, this is not the first cooperation between Jordan Brand and XBox. In 2018, Jordan Brand once joined hands with XBox to create 3 Xbox x Air Jordan 3 Tinker suits with different color matching.

At the same year's Losangeles E3 game exhibition, Jordan Brand inspired by the Xbox fuselage color, made a pair of Xbox x Air Jordan 1 Mid for the staff of the XBox booth, earning the attention of the media and spectators at the exhibition.

And last year, the two sides also launched a "Jordan Proto React Xbox One X Custom Console" cooperation package, is still only one set, do not sell only the form of raffle.

Some people may say: only do one set, do not sell, brand can not earn money, like consumers can not get, what is the use? But from a different perspective, 140 thousand forwarding makes Jordan Brand and Xbox harvest a lot of directional exposure in each other's vertical field. This promotional value can not be measured in terms of money.

　　 Two

Compared with the Jordan Brand, the parent company Nike obviously has a lot in the joint name. In 2006, Nike once joined Sony's game console PlayStation to create 150 super limited joint version Air Force 1, becoming the generation of shoes for countless players.

Still in the 2018 E3 in Losangeles, Nike launched a new PlayStation x Nike Air Force 1'18 QS through SNKES App, successfully detonating the Losangeles shoes circle and game circle, and achieved the effect of "Force".

As one of the representatives of the game in NBA, Paul George has also been linked with PlayStation many times, such as PG 2 inspired by PS2 color matching, PG 2.5 inspired by PS1 and so on.

Three

Jordan Brand joined hands with XBox and Nike to join Playstation, so is CONVERSE going to join Nintendo? Yes, there is such a joint name! In 2011, in order to celebrate the birth of the most classic game Super Mario, Nintendo came to CONVERSE Japan to launch a joint Chuck Taylor All Taylor series.

In 2012 and 2014, CONVERSE Japan launched a joint version of CONVERSE One Star with Nintendo. It replaced the classic five pointed star of One Star shoes into the lucky star pattern of super Mario, and added the classical pixel of the heel to the heel.

　　 Four

Unlike XBox, PS and other hosts, Nintendo's joint name does not like the design inspiration of the product itself, but prefers to play the role and elements of its classic game IP, such as the Nintendo x Vans combined series sold in 2016, and the classic roles of Mario and Zelda.

　 Five

The double Nike Air Max 97 also seems to prove this fact again, whether it is from the color matching, the font of the Air Max at the heel, or the words of Power and Reset on the tongue, all hail Nintendo's early host N64. However, it is such a pair of shoes inspired by the main engine itself, but it is not official joint cooperation.

　 Six

Another brand that is very keen on cooperating with the host company is Puma. Unlike other Nike, PUMA is not the three largest host platform today, but Sega, which is known as "one of the four main hosts". (let alone PUMA and Sega give people the same feeling: classic and brilliant past). For example, the SEGA x PUMA RS-0 with Super Sonic as inspiration, blue and red correspond to Dr. SONY & egg head respectively.

Since then, the two sides have launched the second shell joint RS-0 x SEGA Sonic, still playing the leading role in Dr. Sonic and Dr. Dan Bao. Besides shoes, the shoebox is also set up in imitation of the scene in the game.

As the main product line of PUMA, its football shoes have been co sponsored with the host manufacturers. For example, this pair of PlayStation x PUMA FUTURE 19.1 NETFIT FG/AG sets include not only a pair of soccer shoes, but also a PS4 handle with the same color.

In addition to the host companies, PUMA has co operated with some famous games IP for many times. For example, Tetris has played two pairs of shoes for everyone, and PUMA's racing shoes are also very famous, and they have worked together with the racing games such as "the best speed car".

The most interesting thing is that PUMA even prepared a pair of "war boots" for game players to play games at home. According to the introduction of PUMA, this kind of sandals considered the needs of the host players. The official even said that the shoes had "search, attack, roam, defense" and other modes, providing different support for players in different modes.

With these shoes on, mom won't have to worry about playing games anymore.

　 Seven

Not only is the traditional sports brand, but also some luxury brands have noticed the host market! In the 18SS series shoes of Gucci, Gucci Logo appears frequently in SEGA classic font. Gucci even launched a pair of sneakers called SEGA...

　　 END

See here, would you sigh with emotion: the sports brand has long noticed the market of video games. After all, for the sports brand and the host brand, the consistency of the target age makes the cooperation between the two sides perfectly compatible. The game players may begin to try to buy a pair of shoes and Sneakerhead of a sports brand because of joint cooperation. Perhaps it can also be fun to wear the favorite host and games to the feet. At the same time, cooperation with the host companies also takes the role of pioneers, laying a good cornerstone for today's sports brands to enter the electric circuit circle.

Finally, I would like to wish you all a safe battle for "Online" in the game. Since you can't go out shopping and row shoes, you can play games at home honestly and honestly.