43 Years, One Day, Bosteng Looks Forward To Working With Suppliers.

As is known to all, Bosideng, a 43 year old Chinese down garment brand, has successfully achieved the brand's iterative upgrading by focusing on its core business down jacket and a series of bold measures around 2017. The domestic down jacket consumption has overall declined, but the market capacity of the domestic brand Bosideng down garment is expanding. Even in recent years, people in the fashion industry have appreciated this brand. They have seen stars, dads, down to jowl, little red books and micro-blog, and can see Bosideng everywhere.

Especially in the past two years, Bosideng began to gain a firm foothold in the international market and gradually gained the right of fashion in the world: inviting overseas top designers to cross border cooperation, painting on New York fashion week and Milan fashion week, Wendy Deng, Anne Hathaway, Hawk Eye, fashion celebrities Olivia Palermo, Nicole Kidman, "Yu Bo" and so on. Heavyweight guests came to fight for call. In addition to Hollywood's big coffee and entrepreneurs' support, Bosideng also invited a famous designer, former Hermes creative director, to let Paul Gautiye launch his down jacket. In addition, the urban outdoor series, high-end outdoor series and extremely cold series have been well received. From this we can see that the success and strength of Bosideng brand iteration is not the same for a long time.

In early 2020, it was chilly in spring. The outbreak of the new coronavirus has touched the hearts of millions of people. Under the crisis, Bosideng group takes on the social responsibility and comprehensively starts the economic battle. In February 4th, Bosideng launched the related public welfare collection of "warm demand, quick contact with Bosideng, 300 million down jacket is being sent to the epidemic prevention line". The value of 3 hundred million down jacket is on the front line, and every Bosten high quality down jacket will be sent to the needs of the people as soon as possible.

In the London Fashion Week in February 16th, many Chinese faces were absent. However, Bosideng, a national brand of down jacket, was carefully considered, and arrived at the model of 54 Chinese flags with an independent brand. The audience cheered, and everyone shouted "China refueling" to welcome spring blossoms together. This move enables the group to add itself to the international arena, to show itself in big pattern and extraordinary courage.

At present, the domestic epidemic situation has gradually stabilized, the consumer market will remain in recovery in the two quarter, and it will continue to improve in the short term. However, the impact of the new crown epidemic on the supply chain in the apparel industry is still far-reaching, especially in terms of production matching and product integration. For Bosideng, it has grown into a force that can not be ignored in the fashion industry for 43 years, focusing on the research and development, design and production of down garments, and at least 150 or more processes of every down garment.

Mr. Gao Dekang, chairman of Bosideng

Hard times, the biggest Chinese down garment manufacturer has done good deeds and has been baptized by the outbreak of the epidemic. Its industrial chain integrity is still in the lead. However, in order to release more benefits from the industrial chain of the down garment industry, according to the new strategic planning objectives and annual key work requirements of the group, it is urgent to make further integration of the upstream and downstream industry chain, and look for more partners from all angles and more angles, and work together with more excellent suppliers and processing factories to create a down jacket product that is inferior to foreign brands. Lead you out of the cold winter.

In the new year, Bosideng expects more large scale, professional, high quality and long-term cooperation with domestic and foreign well-known suppliers and processing plants. Please have the intention to fill out the contents below, and we will connect with you in time.