Activation Of The Department Store Is Still The Main Reason For Closing The Store.
During the special period, the days of department stores seem to be more difficult.
As a matter of fact, in 2019, the department store industry had been all over the world. Suning 2 billion 700 million received 37 Wanda Department stores, the latter withdrew from the stage of history, and the integration and reorganization of Guang Bai department store and Guangzhou friendship; Qiu Lin group was unable to extricate itself from all kinds of disputes between Luo Sheng men and the lawsuit; Nanning department store ushered in Vanke's "barbarian" Yao Zhenhua playing cards, and the market value soared.
In the past year, on the one hand, influenced by the macroeconomic situation and consumption changes, the department store industry continued to transform and upgrade, which reduced the cost and efficiency. On the other hand, the entry of all channels of retail players also accelerated the new round of digitalization and scene shuffling in the Department Store Industry.
1, the number of switch shops continued to hang upside down.
In recent years, under the trend of department store shopping center, the number of stores in pure department stores has been decreasing rapidly, mostly in the form of shopping centers.
According to incomplete statistics of Lian Shang Retail Research Center, there were less than 10 new large department stores in 2019, of which only one new store in Shanghai came into the market. The Ningbo Sakhon department store, which was scheduled to open in the autumn of 2019, will finally be released. The opening time will be postponed for another year and will start in the autumn of 2020.
The department store's momentum of closing stores for several years has not been curbed in 2019, but the number of outlets has declined. There were 19 department stores closed in 2019, of which 5 were Baisheng department stores, accounting for 26%, 2 of the new world department stores, accounting for 10%.
During the year, the foreign department store Lotte closed the last store in Tianjin, withdrew from the Tianjin market, and there were only three stores in China (Weihai store, Chengdu Global Center store, Shenyang store). Parkson Department store has closed 5 stores with poor performance. Among them, Chongqing, as the strategic focus of Parkson group, has opened Baisheng Daping store, Nanping store, Wanzhou store, Fortune Center store and the Mixc store 5 stores. Now, with the closing of Nanping store, Baisheng is back out of Chongqing market.
Old flagship store Shanghai flagship store becomes a new milestone.
After nearly 7 months of trial operation, last October 25th, the flagship store of the world famous department store "old Buddha's department store" was officially opened in Shanghai. The store is located in L+Mall, Lujiazui, with a total of 25 thousand shopping spaces. It has four retail areas and a basement dining area. More than 215 brands are located. This is not the brand's first store in China. It has been 120 years since its inception. Currently, there are 64 stores in the world, and the Shanghai store is the second store in China.
In 1997, the department store opened its first store in Wangfujing, Beijing, and withdrew after a year. In 2013, old Buddha and Hongkong I.T Fashion Group Co tested the Chinese market again and settled in Xidan, Beijing. On the occasion of the opening of flagship store in Shanghai, Nicolas Houz Houz, chief executive of Lafayette department store, announced that it will further expand its business in China. By 2025, the number of stores in China will be expected to reach up to 10, and the target market in the future will reach 1 billion euros annually. This shows that despite encountering Waterloo, Lafayette department stores are still optimistic about the Chinese market. Nicolas Houz e said: "for China, the strategic importance of the Chinese market is growing, and it is also the strategic core of our expansion of international business. The grand opening of Shanghai flagship store is a new milestone in the layout of Lafayette department store in China.
Behind the "farce" of Shanghai High Island store department store
The closure of a department store is nothing more than two factors, such as the expiration of the lease and the operation of the load bearing. Whatever the reason, the news is basically a foregone conclusion, but there are exceptions.
In June 25th last year, Japan's High Island House announced that Shanghai's High Island house would be closed in August 25th. But the story quickly reversed. In August 23rd, Shanghai's high island store department issued a notice of continuing business. It said that it had resumed its normal operation after August 25th because of the support from property owners and the assistance of relevant departments in Shanghai and Changning District.
Now the storm is flat, and the Shanghai High Island store is still operating normally, but the problems exposed have to be considered. Unforeseen changes in consumption structure, intensified competition in the industry, and low consumption in physical stores, all of which are the reasons why Gao Dao house initially closed shop decisions, despite the eventual adheres to the operation, but the challenges faced by the high island house still exist.
Pan Yuming, a member of the joint senior advisory group, pointed out that the intention of the strategic abandonment was real, and later went on, because it was reluctant to lay down the early foundation. Gao Dao house did not disclose how long the follow-up business was, but said it would focus on achieving the goal of better quality department stores. To achieve this goal, the operation team of High Island estate is not easy to undertake.
2, the performance is not ideal is still the main reason for closing shop.
In the long winter, the problem of slow growth in department stores remains to be solved in 2019.
19 department stores, transformation shopping centers or "business rewriting" have become the main termination schemes. Because of the limited volume and spatial pattern, the transformation of shopping centers in old department stores is not difficult. Therefore, "business rewriting" has become the first choice for many old department stores.
In April 1, 2019, Chengdu's Far East department store was closed. Over the past one or two years, the store has constantly adjusted its stores to save themselves, such as introducing lifestyle formats and brand discount stores, and providing multi-channel services to online stores simultaneously. However, business performance is still under pressure, and they have been evacuated from shopping malls. But it is said that the Far East department store is looking for new projects and will make a comeback in the form of shopping centers.
Baisheng department store Beijing Renaissance is the first store in Parkson to enter China. In September last year, businesses began selling discounts and sales. It has been revealed that the two storehouse of Parkson revival store will merge and operate, and the north building will be closed or transformed. In fact, due to the decline in performance, Beijing Sun Palace's Baisheng mall has been transformed office since its closure in 2016.
As a symbol of the times, Seth shopping center is trying to open up a new prelude. In March 1st, Beijing Seth department store Limited announced that the supermarket will be closed at the end of March. The transformed shopping center will be renamed "Seth breading city" and positioned as a high-end shopping center.
On the one hand, on the one hand, the development of 27 years' sate shopping center has its own problems such as aging property, aging brand, and insufficient format. On the other hand, competition from shopping centres and electricity providers also makes the operators feel a lot of pressure. In addition, the narrow road around shopping arcade and the disadvantage of far away from rail transportation make it impossible for consumers to have convenient and high-quality consumption experience.
And this may be a common problem faced by many old department stores.
3, poor transformation encountered resistance
In 2019, the performance of department stores continued to decline, forcing large scale transformation and adjustment, but most shops were not ideal. Behind the poor transformation, "people's freight yard" is the three hard nut to crack. Pan Yuming, a member of the senior advisory group, made an analysis.
Pan Yuming believes that people in the freight yard do not just refer to consumers. In the face of digital change, the competitiveness of traditional retail enterprises is very short, which is reflected in the communication, absorptive activity and self-renewal competitiveness of the department store team. The middle and senior management teams are generally of a very large age, with young youthful strength and lack of learning cognition. Even if they agree, their transformation power is also declining due to various factors.
The goods of people's yard are not just assembled. Pan Yuming said that the beauty of the shop scene is dazzling and beautiful, but it is hard to invest and maintain, and match with the products on the spot, otherwise it will become a building block assembly. More importantly, after the transformation, what kind of operation and what mode of operation are the premises? This is a global puzzle.
The traditional field is the store site. With the popularization of the Internet, the basic definition of the site includes the network platform and the digital intelligent channel. However, the practical effect of landing is short of evaluation, and many enterprises say it is good, and the actual landing effect is not good. "The yard of people's goods yard will not only learn to speak," but also be able to land.
The Chinese Department Store Association also pointed out that the department stores should pay more attention to the creation of people and venues in developing the whole channel and digitalization plan, such as affiliate marketing, digital store, parking service, etc.
4, is digital transformation the only way to go?
Department store magnates Digitalization
After years of exploration, digitalization has become a consensus in the development of department stores. Relying on digital operation can reduce operating costs and enhance operational efficiency, and can also create high volume of private sector traffic, enhance shopping experience, optimize supply chain and so on. Whether it is digital pioneer or other tight followers, chain stores in 2019 have accelerated the movement in the digital field.
The intime department store on Ali new retail Express has gained more and more skills in digital transformation and operation. With the advent of the 5G era, the rapid development of the Internet makes the offline shopping mall network face many challenges, such as cross scene, cross regional and cross supplier, which are complex, unstable and uncontrollable.
To this end, intime department store joint Ali cloud jointly developed a solution, namely, through edge computing to achieve scale operation ability, formulate effective protection mechanism, in order to face various application scenarios calmly. Yintai said that the protection mechanism could be copied to other shopping malls in the future. This means that it has carried double 11 and has experienced double 12 Yintai department store. In the whole cloud case has entered the stage of product development, becoming the first benchmark of the new retail department store of Ali Yun, and will achieve scale replication in the future.
Digitized as one of the development strategies of enterprises, rainbow has further consolidated its digital construction capability in the past year. In May 7, 2019, Tianhong joined hands with Tencent again to jointly issue WeChat Department digital solutions with WeChat payment and WeChat. The Three Party announced that it will provide personalized and meticulous marketing and basic capabilities support through WeChat payment, WeChat and other WeChat toolbox products, help brand store transformation, optimize shopping guide management and commodity supply chain, thus creating a new department store integration. This is the first solution conference sponsored by retail enterprises, which illustrates the ancestor of Tianhong digitization.
On the basis of commodity digitalization and customer digitalization, BBK implemented operation digitalization in 2019, enhanced the efficiency of supply chain around customer demand, and deepened O+O's intelligent retail mode through BBK Better purchase of small programs, self-service cashier and face recognition. As of December 31, 2019, the number of digital members of the whole department increased from 5 million at the end of 2018 to 17 million at the end of 2019, and the number of digital operation stores reached more than 300.
In the battleground of digital warfare, besides the local department stores, there are also busy figures of foreign retail giants. In April 2019, DMC, a joint venture of Yong Wang and IT, a subsidiary of Yong Wang AIBS Co., Ltd. was established in Hangzhou. According to the plan, DMC will base on the business of aeon in China, speed up the digital issues faced in R & D, and provide advanced solutions, so as to enhance customer service experience and enhance the overall efficiency of the group.
Behind the sale of Wanda Department Store
The most sensational transaction in department stores in 2019 was not suning.com's acquisition of Wanda Department store.
At the suning.com New Year Spring Festival in February 12th, Zhang Jindong announced the formal acquisition of all 37 stores in Wanda Department, and the transaction volume was 2 billion 700 million. When many people think that department stores are already on the wane, Suning has bought Wanda Department store and explored the department store market.
In recent years, Suning is committed to building a full field smart retail ecosystem. For Suning, the acquisition of Wanda will transform the supply chain from two aspects of digitalization and experience through the output of smart retail CPU capabilities, and strengthen the important mosaic of department stores, and further improve the layout of the whole scene and the whole category.
In the future department store format, the strong channel advantage of digital consumption and strong supply chain will become the mainstream. Suning is a "spoiler" and a new entry. It is expected to speed up the new round of digitalization and scene reshuffle in the department store market and help the transformation and upgrading of the department store industry.
5, the exploration of department store community
Despite the severe macroeconomic environment and market uncertainty, the department store industry is still trying to revive.
In addition to the dynamic digital transformation, communitalization is another important transformation trend, turning commercial space into a high-quality community life matching to meet the needs of the surrounding residents.
It is worth mentioning the exploration of the year old treasure store and the box horse. In September last year, the cooperation between the year old department store and Alibaba group box Ma launched the new department store brand "box Mali" in Shenzhen and opened in November of the same year.
According to introducing, box Mali is "the first comprehensive digitalization of community Mall under the online and offline", which has diversified formats and functions, and is oriented to the majority of consumer groups in the community. This is actually the main feature of the community shopping center. "Box Mali will bring new thinking to the development direction of offline shopping malls", a commercial real estate industry commented on the case of "Mali" old Bao.
China's department stores association analysis pointed out that the use of community-based breakthroughs in department stores can enhance the loyalty and stickiness of target groups, and improve the efficiency and sales performance of shopping malls.
- Related reading
UNIQLO And Other Brands To Restore Business Sportswear In Good Condition In The Future?
|Increased Demand After The Outbreak Will Stimulate The Development And Transformation And Upgrading Of The Sporting Goods Industry.
|- quotations analysis | Xinjiang Lint Total Processing 5 Million Tons, Down 1.88%, 4 Million 880 Thousand Tons Of Public Inspection Within The Territory.
- Bullshit | Ouyang And Nana All Black Wear Up To Learn!
- quotations analysis | The Epidemic Continues To Curb The Urge To Raise Cotton Prices.
- science and technology culture | Achievements In Customized Transformation Of Technology Enabled Garment Intelligent Factory
- Other | Hebei Jizhou: Logistics Recovery Limited Seed Cotton Acquisition Stop
- quotations analysis | The Market Is Not Getting Warmer. There Is A Lack Of Upward Momentum.
- Market trend | The National Mask Production Capacity Has Reached 116 Million Daily Output, And The Market Is Still Tight.
- market research | The Impact Of The Epidemic On The Clothing Home Textile Industry Will Exceed The "SARS" Period.
- Market trend | It'S Hard To Get A Mask. The Resumed Businesses Are Going To Stop Working. Soaring Prices Of Upstream Materials
- market research | How Do Garment Enterprises That Transform Their Masks To "Whole Body Retreat" After The Outbreak?
- The Contradiction Between Supply And Demand Of Polyester Industrial Yarn Is Obvious. In April And May, As Demand Increased, Prices Rose.
- Round The Transaction Restart The High Turnover Rate, Cotton Futures Market Difficult To Block Down
- From Offline Stores To Full Retail Sales, Anta Group'S Self Rescue Revelation
- China Textile Shares (600448) Received 4 Million 630 Thousand Yuan Subsidy Fund In:2020
- Air Max 97 American Team Color Shoes Preview, High Saturation Retro Tonal.
- Fu Neng Shares (600483): Three Gorges Capital Accumulative Total Holdings 0.89% Share Holding Up To 7.89%
- Jiahua Energy (600273): Changing The Continuous Supervision Sponsor And Sponsor Representative
- State Investment Capital (600061): The Net Profit Of Anxin Securities In February Was 278 Million Yuan, Down 27.27% Compared With The Same Period Last Year.
- China Cotton Association: Status Quo Of Cotton Textile Enterprises
- China'S Mask Production Capacity Is Running Out Of "Acceleration".