Can Korean Businesses Be Able To Revive Businesses If They Can'T Get Goods Out Of Korea?

As of March 9th, 9 local time, 7382 cases of new crown pneumonia confirmed in Korea.

As one of the most densely populated business circles in Seoul, the East Gate garment market has announced suspension of business, and all logistics have been suspended since February 26th.

When the news came out, Lin Yu Sheng only sighed. He is a businessman who runs Korean goods in the clothing market of Sijiqing, Hangzhou. Han Guodong's door is one of his main sales channels.

It's really not a smooth start. Before that, the four domestic stalls were forced to shut down for more than half a month due to the outbreak of the epidemic, resulting in a cumulative loss of about 150 thousand.

Those new spring products have not yet been sold, they have become stock and losses.

Wearing masks to stay in the cold market, Lin Yu was full of brains on how to sell. He tried to open the live shot, 1, 30, 55150450... There are more and more netizens in the upper left corner of the screen.

At last, he was busy again.

　　 The outbreak of the Korean outbreak has been suspended all along.

In March 8th, Seoul was clear. As the most bustling east gate clothing wholesale market in downtown Seoul, it can not be seen. Just like the scenes depicted by Wuhan writers Fang Fang, everyone was isolated at home and gave up the roads, parks and streets to the virus.

As of March 9th at 9 local time, the number of confirmed cases of new crown pneumonia in South Korea is still rising, and the total number of confirmed cases has reached 7382.

The lens switches to Hangzhou, which is 1018 kilometers away from a straight line. Less than a week after returning to work, Lin Yusheng returned to the biological clock before the outbreak, and then came to Sijiqing at 7:30.

In January of this year, Lin Yu Sheng just took the new store on the 4 floor of the original ladies' fashion building, which has been renovated recently. Affected by the epidemic, the market has strict control over the flow of people. Taking the evergreen market as an example, only 1000 people are allowed to work in the market.

In addition to him, there is also a clerk to help, this for the recent "lifeless" stalls, the reception number is nearly saturated.

Lin Yusheng collated the shelves carefully, and the colorful coloured sweater on his hands was originally a spring item to be sent to the east gate of South Korea. However, in February 26th, the East Gate logistics was tentatively fixed, and the goods on his hands were stuck like this.

If there is no outbreak, he anticipate that the goods will be sold well, because the color matching, patterns and styles are well received by the Korean market.

Now, the new model that should be sold well has been backlog in the warehouse, and it has been dragged into stock.

"Goods can't get out, and many of the goods returned from Korea are stuck in Weihai because of logistics." Lin Yusheng said helplessly.

　　 Wenzhou people entering the Korean market

In a sense, Lin Yu Sheng, a 34 year old Wenzhou native, should belong to the two generation of Sijiqing. The first generation is his parents, and the second generation is his brother.

Influenced by his parents, Lin Yu Sheng started his career in Sijiqing after graduating from college, and has worked for 12 years.

The Lin Yusheng family has four stores in Sijiqing, all of which are Korean women's clothing. He is in charge of three shops, the main clothing, the small suit, the windbreaker and the T-shirt, among which the sweater is the fist product.

Similar to almost all businesses that make Korean goods, Lin Yu Sheng often flew to the east gate of Seoul for 2 hours, looking for goods, looking for copies, and getting back to the copy sales.

He will fly five times a year to South Korea. He will go there once a month in 2 months.

In the month of South Korea's purchase, Lin Yu Sheng also silently observed, he found that the color of Korean goods was good, but the format was slow to update. Usually a dress was changed instead of a plate, so it was sold across the cycle.

At the same time, the workers in South Korea only make one version, producing less and slower production. The supply chain exists almost in small workshops, and the cost of investment is high, resulting in the high price of the East Gate overall clothing.

"Now that we have understood their mode, we can produce goods and supply them to Korean businesses." The advantages of low cost and high quality made in China are highlighted at this moment.

In this way, Lin Yu Sheng became a supplier of goods to 7 East Gate merchants from 2016.

Two weeks for a new cycle, each time out of 20 balance, these years Lin Yu Sheng has always maintained a fast pace. His version will supply several large online stores and the East Gate businesses, which are all sales channels for him and will not conflict with each other.

Years ago, Lin Yu Sheng prepared the new spring goods in advance, and was prepared to harvest the first barrel of gold in the new year in the spring of 2020. At present, he can only consult with several South Korean partners about refund and refund.

The 4 floor of the original women's wear mansion, a lot of shops, are stacked up into small hills. The reporter looked around, and only two customers appeared in half an hour.

The backlog of inventory has become a serious problem for every businessman. Lin Yusheng said that during the period of downtime, the rent and manpower cost had gone up by nearly 150 thousand, and there was still a pile of stock.

　　 Uninterrupted stall live broadcast

At 8:30 in the morning, Lin Yu Sheng and anchor "Ningguo mushroom mushroom cool" are testing equipment urgently, preparing for 9:30 Taobao live broadcast. This is the second live broadcast since they returned to work, from 9 a. m. to 2 p.m.

Ningguo little mushroom cool is a clerk at Lin Yusheng stalls. She can clearly introduce the selling points of products to customers and try them on one by one.

People who are familiar with Sijiqing know that failing to try is a rule of stall, and live broadcast breaks the potential rule. A sweater, 5 colors, anchors one by one, showing the details of necklines, cuffs, shoulders, buttons and so on.

17 baby, 4.5 hours live broadcast, more than 400 netizens to watch, for a new two days to do the new number, the effect is pleasant.

In less than an hour from the end of the final, the anchor came up with a "killer": 198 yuan to buy three pieces, including a windbreaker and two sweater. Suddenly, there was a bit of clearance at the end of the year.

The heat began to rise and the number of watches began to increase. The anchors quickened the speed of trying on clothes. The direct sale of stalls is the way that Lin Yu Sheng can think of to find a flow gap.

"The epidemic is a big turning point, it will force the stall business transformation, do business live broadcast." Lin Yusheng said frankly.

In 2017, shortly after the launch of Taobao's live broadcast, Lin Yu Sheng tried to cooperate with the live agencies to gather merchandise and test it. He found that the turnover was still higher than the day's turnover, which surprised him.

He tried to incubate and train his shop assistants to transform hosts. In fact, Sijiqing's "lively little sister" has strong potential to play host. Because of their years of work, they are well aware of goods, fabrics and even buyers.

Lin Yu's grand meeting brings some season money to live broadcast, so the so-called "off season" is the stock that has not been sold before the next week. Even if this does not reduce the price, if a month can not sell, he will choose to ship at a low price, and stop in time.

His anchor had sold the more than 3700 sales records of autumn and winter clothes in 6 hours, but in the light of the current sales, 200 of the day's sales were already at its peak.

Although it is a supplier, the sales scene is switched to live broadcast, Lin Yu Sheng is still out of stock. A live broadcast on-line 40 treasure, second days broadcast cannot duplicate, one month needs 1200, many businessmen's strategy is with the colleague borrows the goods to sell live.

Next week, Lin Yu Sheng will continue to broadcast live. The live broadcast has become a major way for Sijiqing to overcome itself under the epidemic situation. Perhaps in the near future, the next Sijiqing, Li Jiaqi, will be able to go out.