Clothing City Test Water Direct Sales Online And Offline Into The Mainstream

Since its resumption in February 24th, the town of Kou Kou is gradually revival. Because it is still not suitable for crowds to gather, garment city managers start from online channels, establish multiple spike groups, and guide merchants to expand online sales channels through micro mall, jitter, and fast hand to help the garment market get warmer and work together with merchants to tide over difficulties.

　 Explore the path of live sales to build ten spike killing groups

In the interview with the New Times reporter, we found that more than half of the shops were already open to business, such as Tian Tian clothing mall, Kou Kou clothing building, trade center and leather city. Although the traffic volume was not very large, the staff in corridor corridor pulled the goods back and forth, and the shops were busy displaying goods, accepting orders and packing goods everywhere. It is reported that many shops are planning this year's sales plan, trying to break through the original business model, and seek new sales force and development direction.

In the clothing city rabbit brand clothing shop, the shop displays all kinds of spring clothes, and 3 shop assistants are busy preparing for the live broadcast, unpacking, ironing, ordering and shipping. "Most of the recent line buying clothes are very few, basically by online spike kill, live with goods." Qiu Lifeng, the "female anchor" of the store, said that more than one or two new customers have come online since the beginning of the year. Now, from the beginning of the unskilled selection and the trial, they are now familiar with each other and live on average forty or fifty single transactions per day, with a daily turnover of more than 10 thousand yuan.

"Our clothes are slightly high-end. When the single product is killed, it sells 299 yuan, 399 yuan, 499 yuan for sweaters, and 699 yuan, 999 yuan for big clothes. In order to earn popularity, almost 7 of the 10 clothes will be sold for money, and the remaining 3 will be refunded. Qiu Lifeng said, the original 16 cities downstream stores supply, now because the downstream stores are not open, even if the practice is rarely stocking, shipments are not large, and so the market as a whole is slowly warming up.

Tian Tian business center men's wear spike group, Kou Kou clothing building women's wear spike group, trousers world spike group, Kou Kou children's clothing two floor, third floor retail retail kill group...... Since the resumption of operation, the ten largest spike group has been responsible for most of the sales tasks. Combined fashion women's clothing, business men's wear, fast fashion women's clothing, children's clothing and other brand businesses, the clothing city displays the clothing in the group every day, holds the spike activity, promotes the discount commodity with the special price, and helps to guide the merchants to carry out the online sale in the quick hand, the jitter, the micro mall and other platforms.

"These online platforms enable consumers to experience the feeling of home shopping, and clothing is based on shopping mall entities, with quality assurance, lower prices than some online stores, and the order can be sent to the home, and there is no reason to return it within 7 days." Liu Xueqian, general manager of Ji'nan Kou Kou Garment City, said that after the establishment of the kill group, it was welcomed by the consumers. The clothing city was pushed by official micro-blog, WeChat and jitter account to help merchants switch from offline mode to online mode.

　 83% merchants resume online sales + market delivery into the mainstream

"Merchants have resumed work since February 24th, but all the party members and cadres of the garment city have been on duty since the beginning of the second year of the new year. During the new year, they have been making preparations for various kinds of epidemic prevention, conducting carpet surveys for businesses, and ensuring that every merchant, especially the foreign businessmen, can keep in touch with each other and report their physical condition at any time." Liu Xueqian, general manager of Ji'nan Kou Kou Garment City, said that the party members and cadres of the garment city took turns to work at the gate of the fragrant mill community, registered information on vehicles and personnel, and held 24 hours' volunteer duty at Ji'nan North express port. "At noon on February 19th, under the guidance of the coordination of the Tianqiao District Committee and the district government, we made use of the WeChat enterprise platform to give notice to all the households and set up all the businesses. The health registration form of the service staff focuses on the information of the local businesses, and gets the response and cooperation of the operators. On the premise of ensuring the opening conditions, the report will be submitted according to the requirements, and after the approval has been approved step by step, the official announcement of the resumption of business resumption will be formally confirmed.

In February 24th, about 3000 merchants returned to business on the same day. Now, with the return of foreign businesses, the recovery rate has reached 83%. "At present, the entry and exit passages of the garment city have been orderly closed, leaving only 10 main entrances and exits, opening the main roads and main areas, so as to control the entry and exit personnel." Liu Xueqian introduced that merchants must enter the green pass, and consumers enter Ji'nan by the easy pass scanning identity card or love city network health two-dimensional code. According to the "double temperature two report", the clothing city usually monitors the registered employees' body temperature and implements 3 daily kill and kill.

"According to the same period last year, the average daily passenger flow of garment city is 150 thousand passengers. At present, there are only 10 thousand passengers. It is estimated that the passenger flow peak will not be formed in the near future, and the pressure of epidemic prevention will be smaller." Liu Xueqian said that although most businesses have resumed work, the revival of the garment economy needs precipitation and transition.

"Kou Kou clothing city" acts as the epidemic prevention work in the largest business circle in the north. In order to create a healthy, safe and safe shopping environment, the clothing city will consolidate the "six in place" and urge the merchants to make use of online resources to form "office in office, online sale, delivery in the market, and contactless delivery" mode. Liu Xueqian said that clothing city will continue to take measures to help businesses resume business and win the battle under the joint efforts of the government and the garment city.