"Color Economy" Rising Jingdong Goddess Festival With Fire "Spring Breath Of Products"

After the alarm, the work and life began to return to normal orbit. After the resumption of the first online comprehensive promotion Festival, Jingdong female goddess Festival has also injected strong impetus to economic recovery with actual consumption during the 2020 goddess Festival.

Sales data show that the traditional leisure food, grain and oil seasoning is still an essential food for food at home. Frequent cooking has also promoted the kitchen and household appliances, cooking cookers rapidly rising. During the 1-8 th of March, the turnover of household appliances such as kitchen and bathroom products increased by 200%, and beauty products, skin care products and health care products were also affected by the resumption of work. Those who pay attention to beauty and health are becoming the new trend of consumption under counter trend.

And after nearly two months of house time, women's shopping needs are changing, and the single color products with spring breath are gradually returning to the female perspective. The bright coloring has further illuminated the expectations of users, and is favored in this Jingdong goddess Festival.

　　 "Color economy" drives multi category outbreak

In order to awaken everyone's energy to start work, experts once suggested that work at home should punch cards, make up and increase the sense of ritual. Of the ten users who searched for eye shadow, four searched for reddish brown eyeshadow, orange, rose, and ground colors.

This goddess Festival, the the Imperial Palace culture official flagship store, launched the the Imperial Palace makeup series with the theme of "peerless" and "Chun Chun Jing" as its theme. The color and Inspiration of its packaging are derived from ancient Chinese relics, Lang kiln red glazed Guanyin respected Lang Yao Hong, Ru Yao sky blue glazed blue sky, rose purple glaze, three flower pots, rose purple, so that consumers enjoy the beauty. At the same time, we also have a deeper understanding of Oriental color aesthetics. During the goddess Festival, the turnover of the Imperial Palace lipstick and the Imperial Palace air cushion is higher than 1600%.

The digital products with black science and technology strength and high color value are also highly sought after by goddesses. In from March 5th to 8th, the number of users of the female love lufil lipstick keyboard increased by 120%, and its flagship store turnover increased by 214% over the same period last year.

On the theme of "collection of Changan memories", Fuji Instax mini90 Li Li Li's camera collection red box was sold three times the average daily sales volume in February. On March 8th, the Samsung Galaxy Z Flip folding screen mobile phone sold out in 34 seconds, and then the number of Goddess was overthrown by Pandora purple, so that it became the "carrying child" in the colorful system.

The breath of spring is less than those of "flowers." Jingdong's own brand of flowers is "simple value". In particular, the new shop is selected during the goddess Festival. Through the innovative mode of flower supermarket, users can bring a free arrangement of flower arranging fun to users. Data showed that carnations, red roses and lilies cut flowers from the "flower shop flagship" were more popular with consumers. At the same time, using live broadcast mode, Jingdong flowers sold more than 10000 branches a grade Hydrangea sold in half an hour, with colorful flowers, Qinxiang fragrance for consumers to bring the bright spring.

　　 Life condition returns to "highlight the economy" highlights

In addition to the bright colors that bring pleasure, it is also important to adjust itself to the spirit of the best. According to the "2020 women's consumption trend report" released by Jingdong big data research institute recently, the "self satisfied" independent women pay more attention to themselves. They follow the guidelines of home care and transform into exquisite girls. During the goddess Festival, the turnover of physical care and facial care products has increased by 117% and 66% respectively.

On the day of March 8th, sales of skin care gift sets increased by 336% over the same period last year, of which the SK-II fairy skin care essence set gift box, Lancome new Qingying water softener suit, and Whoo weather Dan flower gift box were more popular with consumers. At the same time, the facial essence category grew by 152% over the same period, and the eye film increased by 180% over the same period. The goddesses are paying attention to the replenishment and whitening of the spring, while the local meticulous care is not slack.

In addition to skin care products, all kinds of beauty appliances, cleanser, hair straightener, hair dryer and other household appliances related to the United States are also popular. The number of single live interaction PGC live in the Jingdong station is over one million, and the day of the live broadcast has reached the high point since the outbreak.

"Face Engineering", the fresh tone is naturally the goddess can not be ignored. In the live broadcast, the Panasonic mouth cleaner carried the video of the product to break the 9 million mark, attracting a number of women to plant the grass orders.

A particularly interesting set of data shows that as spring becomes warmer, male consumers are also becoming active. On March 1st -8, the turnover of male consumers in facial skin care and sports shoes bags was more than 170%. In the same time, while maintaining attention, body fat reduction, perfect posture and healthy living status were also topics of interest for men.

In addition, flatbed, headphones, speakers and other digital products also created a "pleasant" atmosphere for consumers during this period. On the first day of the festival, the volume of HUAWEI tablet increased by 898% compared with the same period last year, and the turnover increased by 1370% over the same period. The OPPO headset turnover increased by 22 times compared with that of the previous year, and the volume of Hivi's speakers increased by 400% over the same period last year.

　　 Healthy and quality life, create the core of women's beauty.

In fact, modern women with multiple social roles are also the watchers of family health and life. While they are pleasing themselves, they will also choose suitable products for their families and children, and the shopping will be more comprehensive and refined.

With the advent of spring, the small fat and high protein meat and beauty and beauty of fruit have become their new choice. In from March 5th to 8th, the top three list of female users with higher turnover was wrapped in steak, beef brisket and ox tendon meat. Hainan mango became the most popular fruit for female users.

In this long house holiday, many people have a strong interest in cooking. All kinds of Goddess champagne cups, Japanese cutlery, spice baking tools, toner coffee sets and other good things that are full of INS have become the essential items for the goddess to dress up. The turnover of baking raw cheese and butter increased by more than 7 times and 3 times over the same period. The turnover of cake bread increased by 265% over the same period last year. Okun Te Rami Sue mousse cake became the first single seller, and turnover increased by more than 11 times over the same period last year.

In health, after the outbreak of the outbreak, everyone knows the importance of it and doubles his body. In the most memorable and most worthwhile shopping list of women in 2020, masks and disinfectants were essential. The volume of the business was 317 times that of the same period last year, and the turnover of honeysuckle, vitamin C, disposable shoe covers and thermometers increased by more than 400%.

Women are also more inclined to take the initiative to "buy health" and take preventive measures. From February 24th to March 8th, the turnover of Jingdong health nutrition health care products and vitamins and minerals categories increased significantly, the ISDG brand turnover which was popular with women increased by 206% compared with the same period last year, and Abbott increased by 194.25% compared with the same period last year; the pop turnover of nourishing health products increased by 160% over the same period, and the sales of "Xiao Xian stew" brand was also increased. An increase of 490% over the same period. In addition, during the goddess Festival, Jingdong health invited the National Children's Medical Center, Professor Ma Lin, director of Department of Dermatology, Beijing Children's Hospital affiliated to Capital Medical University, to broadcast the topic of female skin health management, and a total of 788 thousand and 200 people watched it.

Under the special background, this Jingdong goddess Festival not only handed over a bright transcript after resuming work, but also witnessed women's efforts to return to the workplace and keep the family warm and meticulous. The times are changing, but the heart and heart of love remain unchanged. Following the footsteps of spring, the colorful colors gradually come into view of consumers and bring pleasure. A beautiful new strategy has been quietly opened.