What Are The Wonderful Views Of The Chinese Textile Heritage Ambassador On The Forum Of Anti Epidemic And Intangible Heritage?

At present, fighting against the epidemic situation and restoring economic and social development is the most important matter for the country. The new crown pneumonia epidemic has a great impact on all walks of life, and it also brings new challenges and thinking to the textile legacy industry. In order to successfully complete the task of textile intangible cultural heritage in 2020, we discussed how to resume the textile intangible heritage work as soon as possible after the outbreak and entered a new phase of inheritance and development. In the afternoon of March 8th, the China Textile Federation's non Heritage Office held a special forum on "fight against epidemic and non heritage feelings" in special times. Sun Huaibin, vice chairman of China Textile Association and 24 ambassadors of Chinese textile heritage promotion, attended and exchanged with each other. The cloud forum focuses on the impact of the epidemic on the work of textile heritage, the exchange of experience in the work during the epidemic, the work plan for the inheritance and development of the textile heritage after the epidemic, and the four proposals on the work of the Sino Textile Federation.

01

Ma Mingyuan: looking for market opportunities and making great efforts to develop non heritage work

Ma Mingyuan, former Deputy Secretary General of the Chongqing municipal government and Ambassador of Chongqing textile and garment Federation, opened an angle of view in this cloud forum. From three aspects, we analyzed the opportunities brought by the epidemic crisis: at the national level, the epidemic increased the power and level of China's economic cycle, showing strong self adjustment and coping ability in the face of major disasters; at the industry level, The biggest opportunity is cross industry integration. The epidemic spawned the industry to break the boundary, cross boundary integration and usher in new development opportunities. At the enterprise level, the biggest opportunity was to promote the new retail boundless link. The "home economy" let textile and garment enterprises enter into the "Live Room", strengthen online sales, preserve or expand the original market.

About the development of textile intangible cultural heritage, Ma Mingyuan also put forward four suggestions: first, digital intangible heritage, textile leading. We should make full use of the advantages of textile and clothing most closely related to the life of the people, and apply the digitalized means of communication to the whole society to launch a series of contents of textile intangible heritage. Two, we should open an open curriculum for intangible heritage and give full play to the role of the textile heritage ambassador. The three is to talk about good textile stories, actively explore international communication and communication modes, and display national image; four, encourage and promote the design and production of costumes and costumes for Chinese festivals, and focus on the promotion and inheritance of clothing and costumes that show the unique cultural charm of the Chinese nation.

02

Lin Ping: good luck depends on silk. Experts from silk industry change mask.

Ambassador Daly, Secretary of the Party committee and chairman of Zhejiang silk (Zhejiang) Limited, participated in the cloud forum at the temporary office of the factory. He introduced that with the severe situation of the epidemic, Dali silk first joined the anti epidemic rescue program, and donated a large number of masks to Wuhan Textile University and Aletai region of Xinjiang, in order to demonstrate the responsibilities and responsibilities of enterprises. Lin Ping said that because of the factory's experience of producing silk mask, Zhejiang provincial government was temporarily required to switch to the disposable respirator in February 8th. Since the silk masks were completely different from disposable masks, Lin led the team to start testing and testing immediately until the production masks reached the requirements and standards of the epidemic prevention. At present, the workshop can produce 500 thousand ~100 masks a day, which has been supplied to 12 million first-aid disposable respirators and 350 thousand silk masks.

Learning from Lin Ping's introduction, a small mask is very learned. In the course of production transformation, Dali silk encountered many difficulties, such as the shortage of raw materials, the increase of production cost and the rigid requirements of production technology, but none of them blocked the power of R & D and production. Lin Ping said that it was very glorious for the first-line production to prevent and control the epidemic situation. In this campaign, Daly silk made the contribution of the silk people. The epidemic is also a blessing in disguise. He thinks that for enterprises, the epidemic can also be an opportunity for development.

03

Bazan: realizing "Zai Taer" inheritance in life

During the Spring Festival, Bazan, general manager of Tibet wick dress Co., Ltd. (Shannan city east area), though not in the pure land of Shannan, Tibet, can not avoid the worry caused by the epidemic. In order to win the battle against the epidemic, Bazan donated 100 thousand yuan to the disaster area in the name of the company in the first place. While watching the epidemic is not a way to wait and see, while Bazan is doing a good job in epidemic prevention and control, he decides to undertake the "anti virus sachet" processing business and Thangka order business of the Tibetan medicine factory in Shannan City, creating a revenue of 230 thousand yuan for the company, which provides a guarantee for the employees' income.

In recent years, after Bazan's painstaking research, the technology and quality of "zaser" products have been greatly innovating and upgrading, and they are diversified and diversified. Turning to the future, Bazan said he would go all out to open up product sales, and set up 7~10 "zear" cultural products outlets in Tibet by the fastest time in accordance with the concept of "win-win cooperation and common development". By expanding the production scale of "zetyre" textile products and increasing the number of stable employment for the region on the basis of the existing 73 employees, In 2020, we will strengthen cooperation and exchanges with mainland designers, plate makers and costume producers, optimize and improve zttyre knitting skills, and intensify training in the skills of garment processing and production. We hope that we can design and produce Chinese national brand clothing to adapt to domestic and foreign markets, so that the unique old knitting skills in Shannan east area can be passed down in life.

04

Xiong Zhaomei: I need a "reassurance".

As the successor of the mega batik craftwork workshop after 90, Ambassador Xiong Zhaomei, as far away as in the mountainous area of Guizhou, had unstable signals on the forum. After the meeting, he sent information to say that the "self sufficient" manual workshop could not withstand the attack of the epidemic. The national exhibition plan was cancelled or delayed, and the important sales channels and cooperation orders of tourist attractions were lost. Because of the particularity of the domain and the limited cultural level of embroidery mother, it is difficult to grasp the online marketing opportunities, and the sales of products are seriously hindered. The situation of the shrinking of the heritage population still exists, and the income is not enough to solve the livelihood predicament, so that young people can not keep up with their jobs, resulting in the lack of successors and successors. In response to the difficulties, Xiong Zhaomei expressed the hope that he could get the policy support and assistance from the relevant government departments, vigorously publicize and promote the spirit of craftsmen, and give a "reassurance" to the performers who insist on hand made boutique.

The epidemic will pass away, and we are deeply aware that the Internet is changing people's way of life. Xiong Zhaomei began to attach importance to online marketing. The main content of Miao nationality's batik, wax painting, embroidery and national costume production, processing and sales is to fully learn and make good use of modern production and marketing technology, and constantly upgrade the quality and cultural connotations of Miao nationality handicrafts. We also look forward to the fourth annual heritage. The conference brings new opportunities. In order to express confidence in winning the battle against disease, Xiong Zhaomei created a series of wax paintings to combat the epidemic.

05

Zhang Yichao: change the way of thinking, adjust the mode.

As chairman of the group and Hangzhou culture and creative Co. Ltd., Ambassador Zhang Yi Chao, who has multiple identities of designers and entrepreneurs, has been actively carrying out social responsibilities, organizing love donations and delaying the resumption of work during the epidemic situation. In the face of a call from the state and the government, she began to rethink how to quickly resolve the danger brought by the epidemic. Machine, combing marketing mode. Spirituality and creativity are gifts to the designer. Zhang Yichao, who is born optimistic, shares her experience with everyone.

Zhang Yichao designed anti epidemic illustration.

First, we must break the traditional sales mode of products. During the epidemic prevention and control period, the Hangzhou coordinates of the enterprises and the fast reaction advantages of the Internet are combined to transfer all the sales under the line to the online, leading the Internet team and anchor to open the live broadcast platform in their own homes, and sell the products ready for sale at the end of last year, and the output and sale are mentioned in the spring season. And launched the whole Internet mode of ID promotion business, will integrate non heritage resources and products, through the cultural circle, use the Internet to open up the market sales channels; secondly, break the inertia thinking mode, flexibly adjust product production. Combined with the current situation, the use of bamboo fiber to make the replacement respirator that meets the requirements of epidemic prevention, can replace the filter element every day, and solve the problem of lack and waste of mask resources. At present, through the promotion of the network, it has got a better response. While designing masks, adding more interesting and design sense, considering the matching of masks and costumes from the aspects of texture, color, style, pattern, and so on, let a small masks fashion and poison all the time. This is the common mission of designers and masks. Zhang Yichao also specially presented the "most beautiful figure" and "38" women's day illustration for the cloud forum.

06

Qian Xiaoli: inheritance on the road, promotion in action

As the head of the Xiaolong Yi embroidery embroidery base, Ambassador Qian Xiaoli responded positively to the call to popularize knowledge of the new crown virus to embroider his family, so that they could learn how to protect them. The sudden outbreak of the epidemic has a great impact on the work of the base, disrupting the work plan this year. In order to reduce the impact of the epidemic and reduce the aggregation, Qian Xiaoli organized the embroidery mother to start the order pattern at home. After making embroidery standards and requirements, she took the task of remote assignment, guided by remote control, and went to herself when necessary.

For Qian Xiaoli's work in 2020, there are also some new ideas: first, inheritance is on the way; after the epidemic, training activities will continue to be carried out, and try to combine traditional base work with online courses; the two is to promote the traditional Yi embroidery culture by using the media and new media platforms, such as jitter, fast hand, and so on, to further reflect the textile heritage. The responsibilities and responsibilities of ambassador Guang are three. Cross border is trying, hoping to transform the resources superiority of embroidered Niang, cooperate with designers, and truly realize cross-border cooperation.

07

Deng Zhaoping: self designed mask will be available soon.

Prii Man, chairman of Guangdong Industrial Co., Ltd. and ambassador Deng Zhaoping, China's top ten fashion designer, said that during the epidemic period, tens of thousands of sanitation workers in Guangdong province were looking for anti epidemic materials every day during the epidemic. Due to the lack of materials, she started her own idea of making masks. With the concept of green, comfortable, fashionable and beautiful, and using technology filter material, PI nano scale aerogel mask has been tested and ready for listing in the near future. This mask can be cleaned and reused 10 to 15 times, which will effectively alleviate the shortage of masks. The mask was originally designed for children, so its design and protection requirements are even higher. On the basis of this, it also adds an anti fog function, which can reduce the atomization of the 70%~80% and facilitate the use of the eyeglasses. As a designer and textile non heritage Promotion Ambassador, she will try to add some traditional culture patterns on this mask so that heritage culture can further enter into life.

In addition, Deng Zhaoping also referred to her cooperation with Qiannan. This year, she will lead the aquarium horsetail on the stage of the international fashion week, presenting the traditional cultural connotation of horsetail embroidery in fashion design language, contributing to the spread and dissemination of textile heritage.

08

Yao Yong: new retail of wisdom

Ambassador Wang Xiaolin, chairman of Beijing Mu Zhen Fashion Co., attached great importance to the cloud conference. But far away from abroad, executive director general Yao Yong of the special mission attended and spoke. Yao Yong said that since the beginning of January, all the offline stores in the country have been closed down, which has a great impact on the traditional clothing enterprises such as Mu Zhen. In order to win the battle, after resuming work, he adjusted the product line and channel line from two aspects, and reformulated the new brand strategy layout and plan. First of all, we upgrade the brand of Mu Zhen into a brand culture museum, which aims to integrate more resources, provide diversified Chinese culture products and services, expand the audience area of products, and push the Chinese culture concept and brand culture connotation to a new height. Second, expand sales channels, adjust offline stores sales to online platform sales, and achieve brand output. From the outbreak to the present, there have been some breakthroughs in the online platforms such as Jingdong, Tmall mall and Suning. At the same time, the brand has also launched new channels such as live broadcast and community marketing. It hopes to integrate more products, use online platform to achieve rapid dissemination, and open new smart retail. At the meeting, Yao Yong also hoped to integrate resources through China Textile Federation's non Heritage Office, strengthen international exchanges and cooperation, and push China's traditional culture further into the international market.

09

Sun Huaibin: the epidemic is the final exam, innovation and future.

In the cloud forum, sun Huaibin and the non Heritage Ambassadors interact to analyze the current situation and share the essence of the forum. He highly affirmed and evaluated the contribution made by the enterprise in the prevention and control of material supply, expressed his suggestion for the ambassador's suggestion, and expressed appreciation for the rapid response of the ambassadors from the traditional way to the online mode; suggested that the designer consider the need for the mask to be guided by the design sense after the gradual decline of the mask, and suggest that the embroidery base leader take advantage of it. Embroidered mother resources advantages, take the initiative to seek cooperation with designers, improve product design and development level, enhance the ability of inheritance and innovation, attract orders, increase income for embroidered mother. Sun Huaibin also stressed that the epidemic is just bringing us a test, and "innovation" is a never outdated topic for the development of enterprises. We should consider more of the development of non heritage businesses after the outbreak.