Brand Boycott, Shaw Incident Escalation

It is reported that the 227 incident of Xiao war continues to ferment. Because a report on micro-blog, star Xiao war has become the target of Internet Storm Center. It's really fans' behavior. How much can the apology of the studio cost?

After the 227 incident, several brands stopped immediately. In fact, after several days of fermentation, it is no longer the contradiction of Xiao war fans &AO3 website. Xiao war's "black materials" have been dug up to enlarge. Originally planned to declare Xiao Zhan as spokesperson of Mengniu genuine fruit, immediately stop official propaganda. Crest will also replace micro-blog spokesperson with Lu Han.

However, OLAY chose to use this action to support its own spokesmen at the time and jointly send two micro-blog about Xiao war. But because of the support of Shaw, Olay was attacked fiercely by buyers. Online shoppers asked Olay to start making paper invoices. If not, there is reason for netizens to suspect that the brand is evading taxes and to report it to the tax authorities. Heartache brand side.

Traffic endorsement is always a double-edged sword.