A Lot Of Money Is Still In The Market.

After the Jingdong and vip.com, many of them also produced a good "report card".

In March 11th, the new business platform NASDAQ:PDD (2019) released the fourth quarter earnings report, the whole year of 2019, the platform GMV (transaction volume) was 10066 yuan, an increase of 113% over the previous year's 471 billion 600 million yuan; in 2019, the platform revenue of 30 billion 140 million yuan, up 130% compared with the same year.

A lot of revenue growth mainly comes from the strong growth of online marketing technology services. In 2019, the platform online marketing technology service revenue was 26 billion 810 million yuan, an increase of 133% over the same period last year. This increase is far above the same industry level. According to the National Bureau of statistics, China's online retail sales amounted to 106324 billion yuan in 2019, an increase of 16.5% over the same period last year. The above data show that, on the basis of trillions of scales, the growth rate is still almost 7 times the average growth rate of the industry.

Over the past few days, due to the good momentum of growth, the market value has increased to more than $43 billion 600 million, exceeding Baidu's top five in the China Internet Corporation. Once relied on the rapid rise of the sinking market, there was a lot of competition. During the epidemic period, the layout of the sinking market continued to consolidate the ability of upward development.

The deep research on China's sinking market in 2020 released by the head leopard Research Institute shows that in 2020, the electricity market will sink to 569 million users, and the increment of at least 202 million people needs to be excavated and expanded. Sunken market electricity retail sales are expected to exceed the first tier cities in 2021, and increased to 5 trillion and 780 billion yuan in 2022, an increase of 2 trillion and 940 billion yuan compared with 2018.

The sinking market, which still has huge excavation space, is a healing opportunity for the consumer industry suffering from the impact.

On the basis of trillions of scales, the growth rate is still almost 7 times the average growth rate of the industry. - Song Wenhui diagram

User consumption increased by 53%

At the core of the user data, there is a lot of performance. Financial reports show that in the four quarter of 2019, the number of active users and the user stickiness continued to maintain strong growth. By the end of 2019, the number of active buyers for many years was 585 million 200 thousand, a net increase of 48 million 900 thousand in the single quarter, a net increase of 167 million over the same period last year. In the two quarter of 2019 Q3 and Q4, the number of active buyers increased by 102 million. The coverage rate of users in the whole network is increasing rapidly.

In 2019, driven by continuous mode and product innovation, the user stickiness of the platform has been rising. The number of users in the fourth quarter was APP, the average monthly number of live users reached 481 million 500 thousand, and the net increase was 51 million 900 thousand in the single quarter, a 209 million increase over the same period last year. In the two quarter of 2019 Q3 and Q4, the number of active users increased by 116 million.

Since the outbreak of the epidemic, many subsidies have been carried out to promote consumption growth. Since the end of January, there has been a great deal of subsidies for businesses who insist on the cost of logistics subsidies, maintain operation and delivery services during the epidemic period, and each order is subsidized by a reward of 2-3 yuan. The subsidy fund used to motivate businesses is more than 1 billion yuan.

In the area of "epidemic prevention and aid agriculture", we set up a special subsidy fund of 1 billion yuan on the basis of a lot of foregoing, aiming at 2 to 3 yuan per order for eligible agricultural products orders. Commodity subsidies are also continuing. At the beginning of the resumption of labor, many billions of subsidies were launched to promote consumers' unmet consumption demand since January.

Zong Hui, who is responsible for more than 10 billion subsidy, said that the "10 billion subsidy day" is based on the daily billions of subsidies, including the best selling products including the anti epidemic materials in the past two months.

It is reported that the proportion of subsidized products from the daily activities increased to about 50% from the daily 20%, which means that many consumers will enjoy the lowest "half off" of the resumption period with subsidies.

The subsidy strategy also saw significant results. Since its launch in June 2019, so far, it has been subsidizing for more than 200 days. In 2019, more than ten billion subsidy entries were sold, and more than 2 million Apple mobile phones were sold. It is understood that the "10 billion subsidy day" APP home entrance on the on-line day, the number of active users over 110 million, a number of historical base price of large commodities "on-line is the second light."

Zong Hui said that in the future, "10 billion subsidy" activities will continue to adjust the subsidy scope of platform products in real time according to the trend of consumer "compensatory consumption". The core principle is what consumers like to buy, and where the platform subsidies go. Continuous promotional activities stimulate both ends of supply and demand to further stimulate consumption vitality.

It is reported that after the outbreak, in order to solve the problem of imbalance between supply and demand of agricultural products, we should fight a lot to quickly launch the "epidemic prevention and aid agriculture" special area. By adjusting the platform's "Skynet" information, we will jointly open up a green channel for agricultural products and set up a special subsidy fund of 500 million yuan to promote the upward trend of the unsalable agricultural products. Platform data show that as of the end of February, the total number of households supporting more than 8000 households has been supported, and more than 130 online shops have been opened and operated. The average number of single shop orders has reached 7600 or more by means of traffic support, special subsidies and city magistrate direct seeding. As of the end of February, a total of 19 million catties of agricultural products were sold in many areas.

According to the relevant financial data, it is speculated that the actual subsidy expenditure of "10 billion subsidy" in 2019 is far more than 10 billion yuan. Based on the strong growth of user scale and activity, and the continuous enrichment of innovative and customized products, the annual average consumption of many active buyers increased to 1720.1 yuan, up 53% from 1126.9 yuan in the same period last year.

Expand production and marketing channels

In February 19th, Wu Kangxiu, a Xuwen county magistrate in Guangdong, stood in the pineapple field, holding a fresh pineapple hand picked, and presented the recommendation to a large number of farmers who live there. After two hours of live broadcast, the first batch of 30 thousand pieces of pineapple in Xuwen was sold out in 150 thousand hours.

The same scenes were found in the Northeast China's fresh oil chestnut, Sichuan Panzhihua tomato, Shandong Weifang fruit radish, Hebei crown pear, Jiangxi Gannan passion fruit, and so on, from the main agricultural producing areas of high quality agricultural products sales process.

When the county magistrate entered the live broadcast room, the farmer himself became the anchor, and the advent of the national live broadcast era helped the electricity supplier sink further. The deep study of China's sinking market in 2020 released by the head leopard research shows that in 2018, the total population of three, four, five line cities and rural areas belonging to the sinking market was 945 million, accounting for about 68% of China's total population, of which 564 million of the rural population accounted for nearly 60% of the sinking market.

At the same time, affected by the epidemic, fresh agricultural products from the end of production to the consumer side of the entire supply chain, are facing severe challenges. The electronic commerce platform will help farmers to form a perfect facilities and service system to help them develop the sinking market.

It is understood that, in order to protect the production and marketing docking of agricultural products during the special period, since February 3rd, a series of small and medium scale special agricultural products have been launched. At present, the area has enveloped nearly 400 agricultural production areas, including more than 230 state-level poverty-stricken counties, including navel orange, apple, strawberry and other fresh fruits and vegetables.

Wang Yaozhong, a village in Jiandian County of Hongshui Prefecture, Yunnan Province, has sold many onions to see the rotten onion in the field. In an interview with the economic news reporters in twenty-first Century, he revealed that the sales volume may be between five hundred and one thousand, and the order increased to two thousand or three thousand orders after joining a lot of helping farmers action. "Because of the epidemic, farmers want to sell onions as soon as possible, because onion is the main source of income. Otherwise, if it causes unsalable sales, the loss will be very great.

In his view, the most direct help was provided to the farmers, whether it was a lot of shipping subsidies or flow support. "The traditional traditional sales channels were wholesale through offline, and now the online platform can also become our sales channel. In the original single sales channel, we have widened our sales channels. For agricultural products, this not only increases sales, but also reduces the risk of unsalable sales.

All along, through the innovation of technology and mode leading agricultural products upward, is one of the many long-term core competitiveness. Dirac, vice president of the new agricultural and Rural Research Institute, told reporters on twenty-first Century economic report that many new business models such as group buying and buying can help farmers stabilize their needs and stabilize their supply.

According to him, since 2018, many new products have been launched in the whole country to try out the new pattern of "producing areas directly", and have set up a central agricultural product information processing system, covering the main agricultural products producing areas in the country. Through the big data, we can monitor the ripening period of fruits in real time and match the consumers on the platform with the advantages of supply and price.

This core competitiveness has shown its value during the epidemic period. Many intensive anti epidemic agricultural products areas, 1 billion merchant subsidies, and logistics subsidies have been launched to explore the rural electricity market. The electricity supplier broke the gap between logistics and information under the line, set up the ultra short supply chain of the production end and the consumers, and the high quality cost performance brought by the direct supply from the producing area continued to be sought after by the users.

"As long as we solve the problem of information efficiency, we should be able to create a business model of" finding goods "in any scenario. Chen Qiu, vice president of big data research institute, said. We should go deep into the agricultural areas and speed up the upward movement of agricultural products. We should continue to tap the business opportunities of the sinking market and consolidate the leading position in the sales of agricultural products online.

Compensatory consumer revival

With the continuous deepening of farming in the field of agriculture, the user bonus in the sinking market has also been restored as the epidemic has been curbed. The compensatory consumption psychology has gradually become one of the factors that promote the consumption to warm up during the special epidemic situation.

Recently, in a recent news conference, the Ministry of Commerce affirmed the positive effect of compensatory consumer demand on the bottom up rebound of the consumer market. "With the effective containment of the epidemic situation and the further restoration of production and living order, market sales will continue to rise steadily." In March 5th, Wang Bin, deputy director of the marketing operation Department of the Ministry of Commerce, said that since the end of February, the national consumer market has been experiencing positive changes, and the market sales have bottomed up.

Wang Bin said that the average daily sales of 1000 retail businesses monitored by the Ministry of Commerce increased by 5.6% over the middle of February. This is the first time since late January that the growth rate has been back to the positive track after the negative growth. Under the background of further release of compensatory consumption, the overall consumer market is expected to stabilize in March and will continue to improve in the two quarter and the second half of the year.

With the resumption of production and resumption of production in all parts of the country, the capacity of the express delivery has been restored to the level before the festival, and the consumption of residents has gradually approached the level before the epidemic. The transaction of the electronic commerce platform is getting warmer.

A lot of platform data show that after the resumption of work, the number of commodity orders, the number of merchandise searches, and the number of merchandise sharing has risen. By the end of February, it has exceeded the pre epidemic level. In March, through the "10 billion subsidy day" and other promotional activities, the data increased by an average of nearly 20% compared with February.

Over the past month, sales of platform beauty care and clothing bags have increased significantly, and their orders increased by 124% and 157% respectively compared with the same period last year. At the same time, the number of new businesses increased and the number of goods released rose. In February, 583 thousand new businesses were added to the platform and 3 million 516 thousand new products were released.

In an interview with the economic news reporters in twenty-first Century, a lot of related personages think that "compensatory consumption" will point to the consumption needs, such as mobile phone numbers, beauty dressing, home textiles, shoes and clothing bags, and Hai Tao imports.

In addition, due to the outbreak of the epidemic, let people stop in busy life and recognize the importance of life and health again. Therefore, natural, fresh origin vegetables, fruits, nutrition and health care products will have a sustained growth in the future. At the same time, the whole epidemic has brought about a sense of cleanliness and disinfection in the whole society, and masks, hand sanitizers, disinfectants and other protective and disinfection products will also become daily needs in the future.

Analysts believe that in 2019, the total retail sales of domestic consumer goods exceeded 41 trillion yuan, while online consumption was about 9 trillion, accounting for only 21%. Online consumption is still at a stage of rapid development. Whether or not an outbreak occurs, the growth rate of the online industry is relatively stable, and the epidemic has accelerated the penetration of electric business to some extent. Take many spate as an example. During the epidemic period, the online time and consumption frequency of platform consumers have been significantly improved, and a large number of new users have poured into the platform. With the emergence of compensatory consumption, the number of consumers buying and repurchasing is increasing.

Group buying under layout line

Compensatory consumption is getting warmer at the same time, a lot of efforts are also aimed at the offline market, expanding group buying from online to offline. In March 6th, many companies announced the launch of the online group buying tool "fast group" to help businesses collect the demand of community residents and complete the online order.

It is understood that through the "fast Tuan Tuan", consumers can be like shopping on the electronic business platform, quickly understand the community surrounding businesses in the sale of fresh, daily necessities and other life needs goods information, inventory information, convenient and quick order. At the other end, businesses can quickly release products, invite target groups and groups, so as to effectively collect different users' needs, solve order statistics omission, amount statistics errors, and write off difficulties.

When consumers and businesses complete orders on the "fast group", local businesses will be responsible for the completion of contactless distribution. "Fast Tuan" product official said, through team investigation found that the epidemic has blocked commercial and community residents to transmit information, only the human flesh issued the purchase and sale of information, information transmission efficiency is insufficient, directly led to the imbalance between supply and demand.

Earlier, many netizens at home said that the group bought groceries and bought daily necessities in the community. They became "speed up and speed up". Some owners built their own communities, and put forward procurement needs from nearby businesses. But the information on the purchase of these vegetables and daily necessities just came into the group and was instantly grabbed by the dragon. Businesses also face larger operational problems. In group buying, there is often a case of missed payment or statistical errors.

"Fast Tuan" local business owners told the twenty-first Century economic news reporter that after the manpower Solitaire in WeChat group, the average daily production of 15% of the refund orders due to leakage, the consumer experience is not good. In addition, because of the decentralization of suppliers, consumers often need to join more than a dozen group buying groups to complete the basic procurement tasks.

Mr. Xiao, who lives in Shanghai, said, "in a dozen WeChat groups, he has already made a list, and finally he has no idea how much he has bought. I don't know if I have missed my order. " Therefore, the market aimed at solving the problem of community fresh pain has been solved.

At present, "fast Tuan" is mainly for the fresh shopping of community residents, assisting "community buying vegetables Group" to butt up local merchants, and helping offline merchants to connect "home owners" residents. The official of the project revealed that since the outbreak of the epidemic, "fast Tuan Tuan" has already served more than 10 thousand neighborhoods around the community, providing local community consumers with centralized group buying services such as fresh and daily commodities, and more than half of them are offline merchants in Hubei.

The emergence of an epidemic brought fresh spring away from the business. Compared with clothing, 3C, mother and baby, medicine and other industries, fresh electricity providers are still in the initial stage, and the industry concentration is not high. Network economic data show that from 2013 to 2018, the penetration rate of fresh electricity suppliers was 0.36%, 0.59%, 1.29%, 2.02%, 2.97% and 3.8% respectively in the 6 years. For the major platforms, there are still huge dividends waiting to be excavated. How to stabilize the supply chain and meet the immediate needs of users is already a dark battle.

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