Lise Charmel Suffers From Hacker Attack And Is On The Verge Of Bankruptcy.

　　 Lise Charmel

In November 8, 2019, the French underwear brand Lise Charmel was attacked by hackers. All the documents, staff and business information of the brand were stolen by hackers. In the long process of negotiation, Lise Charmel was unwilling to pay high ransom to hackers (the specific price has not yet been disclosed). In February 27th, Olivier Piquet, chief executive of Lise Charmel, announced the launch of a brand name judicial reorganization process. During this period, the liabilities of the brand will be frozen, and the production line, logistics department, design department and stores will be closed, so that the brand can get a breathing space.

In an interview with Agence France-Presse, Olivier Piquet said that according to police investigation, the hacker attack may come from outside France, and hackers may be invaded by sending private e-mail to employees. "All our production lines and stores have adopted the way of information operation. At the same time, we have also backed up some important documents in many places, so hackers have stolen all our data. The hacker attack led us to Miss Christmas and Valentine's Day promotion, Olivier said. At the same time, Olivier also said that the time of judicial reorganization will be used to re regulate the internal information security system of the company.

The hacker act has a huge impact on Lise Charmel, coupled with the "yellow vest campaign" and the current epidemic situation in France. Olivier Piquet analysis, the French underwear market will be affected. Many small and medium enterprises will apply for short term loans to banks to alleviate the shortage of liquidity.

Lise Charmel was founded in 1950 in Lyon City, France, and was acquired by Jacques Daumal in 1975. It has been rebuilt to become the top underwear brand leading the fashion trend. In 1999, Lise Charmel founded Antigel, a lingerie brand oriented mainly to young customers. Then it acquired the mid-range underwear brand Antin e a and created the sub brand Eprise; in 2011, it created the minimalist lingerie brand Epure.

Lise Charmel's products are mainly produced in Europe, and 55% of its revenue comes from export trade. In 2018, the company's turnover amounted to 60 million euros. At present, the brand has around more than 3000 sales outlets worldwide.

　 Na a Paris

Recently, Charline Goutal-Redrado, founder of the French Internet environment-friendly underwear brand Na, a Paris, founded 7 years ago. It said that because of poor performance of its brand, it had contacted lawyers to start the judicial reorganization process and submitted bankruptcy application to the Commercial Court of Paris on 13 February. Charline also stressed that he did not have any social liabilities. He is now actively looking for acquirers, hoping to save the crisis.

According to Charline, in 2018, although Na a Paris had only 15 employees, it worked well in the whole year with a turnover of 2 million 500 thousand euros. By the end of 2019, however, the performance of the brand had declined sharply. Because of the increasing popularity of the yellow vest campaign, brand revenue reached the expected 70%~80% in November last year. In December and January this year, although the brand increased its discount efforts to attract customers, the two months' business revenue reached 30% and 50% respectively. At the same time, brand investment in stocks and personnel in the two months led to the end of the year. It is estimated that Na a Paris lost nearly 300 thousand euros in the past two months.

Na a Paris, formerly known as Ma P 'tITe Culotte, is now more famous for its entry into the international market, and has also developed bathroom accessories and household products in lingerie category. Charline said that in order to help brand development, he has been looking for suppliers for some time. He also worked with a French textile group before, but the latter abruptly divestment, resulting in the rupture of Na a Paris's capital chain.

Charline Goutal-Redrado graduated from Ethiopia High School of Commerce. From the age of 11, she wanted to own a lingerie brand. In 2013, she set up Ma P 'tITe Culotte and won 200 thousand euros in financing. In 2017, she got 2 million euros in financing again. Charline has been implementing the concept of environmental protection in brand management. 80% of its brand products are produced in France, and some bathroom decoration products are made of marine waste plastics.