French Environmental Cowboy Startups Brand 1083 Launched Crowd Raising

Recently, the French environmental Cowboy brand 1083 is in the crowd raising platform. Lita.co It attracted many supporters and got 1 million 83 thousand euro financing in only 12 hours. It became the fastest way to complete the crowd raising project on environmental protection projects on the platform. Supporters participate in financing in the form of bonds. In return, they can get 5% of the brand's profits every year in the next 5 years. The fund will be mainly used to increase jeans and textile materials inventory, in order to cope with the growing demand for business, and help the brand develop for a long time.

The 1083 brand was founded in 2013, and is famous for its environmental production concept and insistence on "made in France". Referring to the origin of brand names, the founder of Thomas Huriez said: "in the French market, traditional jeans are not produced in France, and usually have to travel 65000 kilometers or so to reach consumers. And our jeans manufacturers are selected in France. The distance between the two faraway cities (Menton and Porspoder) in France is 1083 km away, so we set the brand name to 1083. 1083 brands sell 40000 pairs of jeans every year, and sales revenue reached 8 million 300 thousand euros in 2019, a slight decrease compared with 2018.

In 2007, Thomas Huriez, acting as IT manager of a Grenoble company in France, decided to quit her job and return to her hometown, Romans-sur-Is re, to open a clothing store. At that time, in order to cater to the trend, the clothing sold in the shop was hippie style. In the 4 years since the opening of the store, many suppliers have gone bankrupt. Thomas has launched the idea of creating a brand and decided to focus on the jeans market. He believes jeans are more popular than Hippie clothing.

At first, Thomas launched its financing activities on the public funding platform Ulule, and successfully obtained the start-up capital of 100 thousand euros. 1083 all products under the flag have Origine France Garantie. In France, if the brand is to obtain this certification, 50% of the products must be guaranteed from the production activities in France, and the main production processes are completed in France, but 97% of the products under the 1083 brand are made entirely in France, and all the jeans on the brand will be printed with "Fabriqu Moins". De 1083 kilom tres de Chez vous "(meaning: This product is less than 1083 kilometers away from you).

1083 jeans are priced between 70 and 120 euros. At present, apart from selling jeans, the brand has expanded all kinds of clothing for men and women, sports shoes, accessories and other products.