Semir Apparel: Average Retail Sales Have Returned To Normal Level Of About 70%.

In March 20th, the Semir clothing Limited by Share Ltd of Zhejiang (hereinafter referred to as Semir dress) said in the records of investor relations activities that with the effective control of the epidemic situation in China, the recent retail business of Semir apparel has been recovering rapidly. At present, the proportion of children's clothing and adult clothing stores represented by barabbala and Semir has been nearly 90%, and the average retail sales in recent days have been restored to the highest level. About 70% of the normal level, fluctuating between 60%-80% at normal level one day, and the future retail level will be further restored.

At the same time, in the casual wear business, Semir apparel said that consumers' consumption habits were changed from street stores to super stores, shopping centers and other new business circles. In addition, the impact of the epidemic will change consumer habits. Semir clothing will adjust the shops with poor results. On the aspect of efficiency, the first is to focus on product line width, reduce invalid SKU and style, and create the ultimate category. The channel will actively expand all channels. At present, the physical store is not very ideal. However, the physical store has the opportunity of consumers under the touda line. The shopping guide will also go online and go on the line, which will continue to improve the efficiency of the line. At the same time, Semir clothing will continue to cross the border, the future will be more diversified and more lively. Now it is mainly the way of IP joint name, and the future proportion needs to drop.

As for overseas brand Absorba, Semir apparel said it will promote the development of high-end brands focusing on infants and young children. Absorba lacks exposure, and Semir costumes will flow across the border with balbara. Semir costumes are thinking about connecting Absorba to the online business platform. Recently, products are being connected to Barbara shops to supplement Barbara's lack of product lines.