Taobao New Power Modeling Partner, Ouyang Nana Entry Taobao

Recently, a Ouyang Nana's Taobao brand has aroused heated debate on the Internet. Some netizens believe that Ouyang and Nana rely on their efforts to enter multinationals, P8 level, annual salary exceeds one million, really excellent! Some netizens believe that she is learning to play the piano, neither 985 graduates nor IT elite. Why do they accept her?

After the exposure, Taobao official also confirmed that Ouyang and Nana entered Taobao in early March, becoming Taobao's new force modeling partner, and will be the spokesman for Taobao's new force week in 2020.

In short, the new force modeling partner's job is to bring goods to Taobao, as a model, and bring sales. Taobao staff also said that Ouyang Nana has made full preparations before entering the office. Every look set out in the street was selected by herself, and the spring video will be released in March 24th.

In fact, there is no doubt that the ability of the star to take delivery is beyond doubt. In the past few years, many stars have become the "king of goods" of multiple platforms, and the ability to carry goods is an important indicator for the stars to measure business value. It is understood that in the last year's list of star consumption influence, Ouyang Nana followed the strength of the list to second place, second only to the queen Yang Mi with goods.

In addition, in last year's new force Week activities, Ouyang and Nana once surpassed Yang Mi as king of goods, and her most direct way to carry goods was through Vlog. Her Vlog has the characteristics of high frequency of endorsement products, new form of delivery, equal value for love and sharing of big names, grasping the hot spot of young market and accurate positioning.

Therefore, Taobao also said that Ouyang, Nana and Taobao will have a series of more in-depth cooperation, including the current hot Taobao live broadcast, and the way of cooperation will be more innovative, such as the way to share the lifestyle.

It is worth mentioning that with the development of "star effect" and "fans economy", "star executives" is nothing new. Prior to this, Ouyang and Nana served as AUX's chief product art officer. Not only that, Jay Chou also served as the chief surprise officer of vip.com, Fan Bingbing and Zhang Jike served as chief experience officer and chief product officer of pepper, and Zhao Liying and William Chan were appointed chief members of Iqiyi.

Secondly, for the platform, the star entry is almost "picking up" ready-made traffic, and introducing more loyal users to build Taobao multi live broadcast ecosystem. According to the "business daily" understand, recently, Taobao live has just launched the first live Shopping Festival, Taobao in the live broadcast of the stars also ushered in a round of explosion. According to incomplete statistics, at present, the star of Taobao's live broadcast has exceeded 200.

In addition to Taobao, leisure fish even set up a star channel to facilitate fans to find their own beans faster and facilitate interaction between celebrities and fans. It is reported that on yesterday's "idle fish day", Tang Xiao, an illegal fish star player, was still selling the 2017 Bay stream G650ER aircraft worth 400 million yuan on live fish live broadcast. Although the official aircraft was temporarily Unfilmed, it attracted 300 thousand people to surround the scene online. Singer Wowkie Zhang opened a "all things lovely" brain hole hypermarket, turning the leisure fish shop into a large brainstorming scene.

In fact, in July 29th last year, Taobao broadcast officially launched the "Star project". According to the introduction, stars bring goods in Taobao live rooms, they can have enough time to introduce products, and they can give feedback on trial products on the spot. Taobao calls this model "sanding", and says that this will reduce the threshold of cooperation between brand businesses and stars, and help businesses attract new customers and expand their influence.

From this point of view, whether it is "star executives" or "star anchors", the star effect and fans economy that stars bring is the focus of competition. The entry of Ouyang and Nana can not only expand the market for young people, but also enrich the level of Taobao's live broadcast and explore more new ways of playing.