China'S Tide Economic Series Reports That Hi Tea Has Been Re Financing, And Snow Has Been Listed Frequently: New Tea Drinking Battlefields Will Once Again Raise Capital Fever.

Although the impact of the epidemic is still under way, there is a cold wave on the line, but the new tea market, which is popular among young people, has set off a wave of capital boom.

Recently, there is news in the industry that Xi tea is about to complete the latest round of financing, which is jointly led by high alley capital and Coatue, and will be worth more than 16 billion yuan after the investment.

It is worth noting that in July 2019, there were media reports that hi tea completed a round of financing from Tencent and Sequoia Capital, and the valuation was 9 billion yuan. This means that in the past six months, the value of hi tea has increased by nearly 8.

For the latest round of financing, the twenty-first Century economic report was verified by Nie Yunchen, founder of Xi tea. Nie Yunchen said he would not respond. "We generally don't want to talk about financing, mainly because there is little relationship with consumers."

The US group commented that its Dragon Ball capital has been involved in the B round financing of hi tea, and its founding partner, Zhu Yonghua, told the twenty-first Century economic report that it was not convenient to exchange the matter with other countries. "Enterprises have their own low-key behavior, we also understand."

And another new tea drinking head enterprise, the tea of A+, was valued at 6 billion yuan in 2018. Last year, rumors that the two companies planned to go public have appeared from time to time. In 2016, the new tea drinking draught on tea, such as Xi Cha, Na Xue's tea and flavored tea, gained a lot of capital favor. Now, the strength of the head brand is becoming more and more prominent. Is it a good time to go to the market?

Listing or postponed for 1-2 years due to epidemic situation

"Gao Ling capital has recently acted on new investment in retail and new consumption, and this investment is likely to prepare for the listing of hi tea." An insider analyzed the twenty-first Century economic report. Originally, the best case is that high level capital will intervene at this stage, and the tea may be on the market by the end of this year or early next year. But now due to the impact of the epidemic, the listing is full of uncertainty.

When reporters asked Nie Yunchen about the listing plan of hi tea, he said that he did not. "Don't worry, the key is to make products and brands well."

Locating young people's new tea, even if they encounter the epidemic "black swan", can still be commendable. It is reported that during the epidemic period, a large number of stores closed, the sales volume of happy tea in some areas did not decline, but the growth of the counter trend reflected a strong "tidal force".

It is worth noting that at the end of February, the news of the company's tea was also being considered for listing in the US.

"At the present stage, due to the impact of the epidemic, the new tea business may even have to postpone for 1-2 years even if there is a listing plan." AI media consulting CEO and chief analyst Zhang Yi told the twenty-first Century economic report analysis.

First of all, from the perspective of capital market, the epidemic has brought a great blow to the one or two tier market. The US market has experienced many fuses and the market wants to return to normal. It may take another three or four months. Second, from the perspective of financial statements, the new tea brands may not be very good in the first half of this year. It is not the best choice to hold such a bad earnings report.

Because the earnings of enterprises in 2019 may be good, but the financial performance of the one or two quarter declined in 2020 due to the epidemic. Investors will be worried whether the business is going to go bankrupt because of the temporary effects of the epidemic.

Therefore, for enterprises, it is best to have financial data after normal operation to support their business continuity. Generally speaking, listed companies need to submit 2-3 years of earnings data. If 2019 -2021 is used as a cycle, enterprises will be listed as soon as possible at the end of 2021 and early 2022.

The new tea drinking track is not a winner's take.

According to AI consulting data, the market scale of new Chinese tea drinking in China has been 90 billion yuan in 2018. Now, the market may have grown to 100 billion.

Zhang Yi analysis said, because first of all, people want to improve the quality of life, and pursue a better tea consumption experience, the demand is very obvious. Second, with the urbanization process, shopping centers and office buildings are more and more, which can accommodate more tea shops. Third, the new logistics provided by the US group, hungry and Jingdong came to expand the business scope of the tea store to the three km radius of the store.

But at the same time, Zhang Yi believes that there is no decisive leader in the process of tea challenge. Because the intensity of the same area is not very high, the loss of competition is not too strong.

"At present, the new tea market has reached the stage of competing with several head brands, and the opportunity for small brands has not been so great." Feng Weidong, capital management partner and chief investment officer of sky chart, told the twenty-first Century economic report.

For the tea of Xi Cha, Na Xue, and the head brand of Rui Xing's deer tea, the outside world may think that the degree of homogenization is too high. But Feng Weidong believes that the core users of these new tea brands can still be cognizant of the differences between brands. For example, the tea made by Tian Tao's capital is characterized by new tea drinks and soft European bags. It is a dual category. At the same time, the tea of Nan Xue is a clear concept of dining with third spaces.

"Unlike the Internet industry, the consumer industry is not a winner take all concept. Maybe in a race circuit, there will be several head brands at the same time." Feng Weidong said. Just like the raceway of duck neck, there are three listed companies. For tea drinking competition, there are four or five companies running out. And for the listing plan of Feng Weidong's tea, it is not convenient for us to accept the interview.

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