K12 Online Education Head Company Evaluation Report: The Status Of Teacher Qualification Publicity Is Worrying, Many Institutions Violate Fees.

Twenty-first Century researcher Wang Feng, Economic Research Institute

The new crown pneumonia epidemic has made the online education industry develop rapidly, and some head K12 online education companies have harvested tens of millions of new registered users. The industry believes that K12 education and training will be trillion market in the future, and online education will account for 50% of the market scale.

The rapid development of online education has also attracted the attention of regulators. Recently, in twenty-first Century, the Economic Research Institute released the "K12 online education head company evaluation report" (hereinafter referred to as the "report"), selected 15 online education institutions, and based on the Ministry of education and other departments regulatory policy, selected 8 indicators, combined with the new middle-class reader experience questionnaire for evaluation.

The compliance level of the 15 head organs is 3.

The report found that:

1. the higher the market share of online education companies, the higher the degree of regulation. The learning and thinking network schools and VIPKID occupy the largest market share in the live broadcast classes and online one to one institutions.

2. the results of the evaluation of the live broadcast classes were generally good, but all the teachers who sold the courses did not publish their qualification information and did not perform well.

3. the evaluation results of online one to one institutions are generally poor. Learning tyrant 1 to 1 performance is the worst, the existence of primary and secondary school teachers, announced the teacher qualification information is incomplete, the end of the broadcast time is more than 21:00, one-time charge over 60 hours and other issues. Overflow rice guidance is the only online one on the outside training class with better performance.

4. teachers are the core competitiveness of online education institutions and the core concerns of which institutions they choose. The teachers' ability of direct broadcast large class institutions is more transparent than that of online one to one institutions, and the teachers' learning, teaching experience and results are introduced in more detail. In the future, a more qualified and higher level of teaching staff will become an important factor for online education institutions to win in competition.

The report divides the evaluation results of 15 online education institutions into three categories, representing better, general and poor policy compliance. The first level institutions have achieved better performance indicators. One or two indicators of the second level institutions have not been completed well. The third level institutions have three indicators not completed well or a key indicator is not completed well.

The first level: learning, thinking, online, high school, learning online, VIPKID

The second level: New Oriental online, ape counseling, homework help live broadcast class, excellent course, overflow rice tutoring, three good nets.

The third level: the door 1 to 1, the gentle sea breeze class, the North net school, the learning tyrant 1 1, 1, DaDa English.

Qualification of teachers: the information publicity of one to one organizations is poor.

The six departments of the Ministry of education, such as the implementation opinions on the regulation of off campus online training, put forward the regulatory requirements for qualified teachers, and asked not to employ in-service teachers in primary and secondary schools. Personnel engaged in knowledge training in Chinese, mathematics, English, ideology, politics, history, geography, physics, chemistry and biology should have corresponding teacher qualifications prescribed by the state. The employment of foreign personnel must comply with the relevant regulations of the state. In the prominent position of the training platform and the interface of the course, we should publicized the names, photos and teacher qualification certificates of the trainees, and publicized the learning, work and teaching experience of the foreign trainees.

According to the situation of teachers, the report sets 2 evaluation indicators: whether it is in a prominent position to publicized the qualifications of teachers (including foreign teachers), and whether to employ in-service teachers in primary and secondary schools.

The report shows that in addition to the North net school, 14 other institutions have publicized the qualification information of teachers, but the information released by most agencies is incomplete.

Founded in late April 2018, the school was founded in April 2018. A year later, it was bought by byte beating, but so far, market expansion is not much. Its scale is small, covering only three, nine grades of Chinese, mathematics and English. The number of lecturers is relatively small. Its official website shows that only 30 people are currently selling courses. Some teachers teach primary school courses and teach junior high school courses.

According to the report, compared with the direct broadcast large class institutions, the publicity of teachers' qualification of online one to one training institutions is obviously worse.

Because of the "scale economy" characteristics of online one to one mode, these organizations need a large number of teachers. According to public information, the number of teachers in the 1 to 1 schools in June 2018 has been announced to exceed 50 thousand, but the number of qualified teachers posted on the website is less than 300. One - to - one institutions such as overflow rice tutoring and gentle sea breeze classroom have only published the qualification information of more than 200 teachers. Learning tyrant 1 to 1 has nearly 40 thousand teachers, but only published 33 teachers' qualification information, and "hide" in the "bottom page - join us - our teacher" this three level page.

The report points out that other institutions have incomplete or irregular information on Teachers' information. Although the "three good nets" published the photo of the teacher's qualification certificate, but the code was serious, it was difficult to distinguish the identity information and the certificate number. DaDa English only announced the names, photos and some qualification certificates of the foreign teachers, and did not announce the learning and work experience of the foreign teachers.

According to the report, no information was provided to the tutors. Insiders pointed out that there is a controversy over whether the tutors need to qualify for teacher certification and publicity. This is because the duties of tutors are unclear. The live broadcast large class organization adopts the "double teacher" teaching mode, which is mainly taught by teachers in large classes, and a lecturer is divided into several small classes, which are composed of different tutors who are responsible for previewing, correcting homework and answering questions one by one. The responsibilities of tutors include both the above teaching tasks and enrollment, social operation and other tasks.

According to the report, at present, online education institutions do not have a high demand for tutors' teaching ability. But in the long run, requiring teachers to have qualifications will help improve service quality.

The report also pointed out that there are 1 to 1 students in the head office and 1 to 1 in the school counselors. There are some part-time teachers in primary and secondary schools on the platform.

It is worth noting that online education institutions have limited ability to discriminate the true identity of the candidates. For example, when the part-time teachers are recruited, they can not verify whether the candidates are serving teachers in primary and secondary schools, and only require the other party to sign the undertaking. 1 to 1 people at the head office said that 1 of the teachers and 1 of the public held a part-time job in the public schools. The part-time teachers recruitment activities also clearly stated that they did not recruit public school in-service teachers.

Fee violation: many institutions charge more than 60 hours.

The six departments of the Ministry of education, such as the implementation opinions on the regulation of off campus online training, stipulate that no charge per class can be charged for more than 60 classes per hour according to class fees, and the fees charged by the training cycle shall not be charged for a period of more than 3 months at a time. Since online educational institutions generally charge fees according to class hours, they only assess whether the institutions charge more than 60 hours.

It is understood that the live broadcast of large class institutions to take semester mode, class hour package is generally 14-40 hours. Online one to one teaching time is more flexible and class consumption is greater. "The report" pointed out that on March 3rd -6, the assessment staff interviewed the customer service and found that in addition to the overflow meter counseling and VIPKID, other online one to one organizations receiving the evaluation were selling class hour packages above 60 hours.

Of course, there are also a lot of situations in which the live broadcast classes will receive more than 60 hours of tuition fees in a disguised form. For example, for winter vacation classes and spring couplet, multi subject courses joint presentation of preferential conditions, these courses add up, class package has more than 60 hours. The institute not only prevents students from paying more than 60 hours of tuition fees, but also encourages students to pay more.

The report found that 15 indicators were all qualified on some indicators. All institutions do not contain content and links that are not related to learning; online training courses are matched with the grade of the students enrolled; the live broadcast classes are marked with applicable grades on the course pages, and after-sale training classes, one to one institutions, will recommend counselors matched with the students' grades; whether the agencies are publicized the charging items, standards and The refund method is also fully qualified.

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