The Flexible Supply Chain Helps The Ordos Group To Run Out Of The "Epidemic" Acceleration.

In the Spring Festival of 2020, if it is not affected by the sudden outbreak of the new crown pneumonia, erdos group Perhaps as in previous years, the peak sales season in Spring Festival. However, the outbreak of the epidemic disrupted the sales rhythm of the Ordos group, and the Ordos group gathered all the strength to invest in the war without smoke.

War epidemic force

Velocity temperature visibility

"In January 2020, the overall sales situation of Ordos group was good. Through the implementation of" Huadong Huan Xin "and other strategies, sales rose by 18.6% compared with the same period before the Spring Festival. This sales momentum has made the company's confidence in the development of the company coming down. But when we are filled with various kinds of future, many industries are almost closed, and the sales market is bleak. The sales of Ordos group have been greatly affected. ? Inner Mongolia Erdos Tiomin Resources Inc chairman Wang Zhen "In the face of such a serious epidemic impact, the first time we think of protecting our employees, especially those in Hubei, is to ensure their safety and health. ? In January 23rd, on the day of the closure of the city in Wuhan, the headquarters of the company made an urgent plan for the emergency response, sending condolences to the staff of Wuhan and sending them to them for the first time. In the next two months, even though the city pressed the pause button, the Wuhan branch maintained its operation, and everyone worked hard to launch the cloud sales. Even the mild diagnosis workers were voluntarily joined the sales force. These actions really infected everyone and made everyone feel morale.

At the same time, the most consideration of Ordos is how to fulfill social responsibilities. When we knew that the first-line epidemic prevention materials were in short supply, the company responded to the government's call and immediately changed a production line of the Inner Mongolia production base into a protective product production line, and then recalled 200 local skilled workers, which began to be formally produced in the new year's Eve. From the trial to the skilled production, it took only a few days. Ordos group's ability to produce ordinary protective clothing reached 500 pieces per day.

"How urgent is the battle to win this war, and while we step up production, we urgently need to contact those enterprises and overseas offices that have established international cooperative relations with us for many years, and purchase global masks and protective appliances. We will deploy these epidemic prevention materials through the Red Cross, and deploy the new coronavirus pneumonia prevention and control command headquarters in Mongolia autonomous region. Part of the epidemic prevention and control work in Mongolia autonomous region directly supports the anti epidemic medical team in Wuhan. Wang Zhen said. ? From the outbreak to the present, the Ordos group has donated about 20000000 yuan to Wuhan, donated 8 million yuan to the Song Qingling foundation of China to set up the Ordos warm fund, launched the "doctor's warm heart plan" to finance front-line medical staff who fight the new coronavirus pneumonia, and the long-term education of the children of medical staff who died in the fight against the epidemic. 。

Flexible breakout

New retail intelligence layout

At present, the test is the buffering ability, adaptability and innovation ability of the enterprise. In the view of Wang Zhen, the flexible supply chain of Ordos group is indispensable in this war. During the epidemic period, Ordos group gave full play to the procurement, production and logistics links in the supply chain, as well as the flexibility of the corresponding information system, so as to win the opportunity for sales recovery.

2 in the middle of the month, with more than 6000 employees of the cashmere spinning division of the group cashmere Industrial Park coming back to work, the company built an independent dormitory building for the isolation of the new return employees. While paying attention to the mental health of the employees, the factory disinfection and epidemic prevention materials distribution were done in an all-round way. After completing the emergency protective clothing production task, the company quickly turned to the main business, and the production was gradually ordered. Restore.

At the end of February each year, the Ordos group will greet the annual gold rush Festival. It is called gold rush, because cashmere is known as soft gold. At the end of February each year, it is the best time for Erdos's loyal powder collection, and it is also the company's inventory period. In the past, gold rush day mainly depended on the line, but this year the situation is special and must be changed at the right time. So the Ordos group rapidly planned to launch the online sales channel and open up the new retail mode of full channel, full contact and full field. Tmall, vip.com, sik, Suning, Taobao The online stores and members of the WeChat sales group of the platform have continuously tried and repeated their summaries through the introduction of various online promotions and thematic activities, showing a good sales momentum gradually. In the first ten days of March, Ordos first launched a gold rush festival through small procedures, and achieved about 20000000 yuan in 3 days. "Although it was a hurried attempt, it turned out to be good and really gratifying." Wang Zhen said. ? At present, apart from Beijing and Hubei, brand retail has been remarkably restored, especially the sales of brand BE targeting young consumer groups in many areas has recovered more than 50%.

Gold three silver four is the peak year of wool textile enterprises' annual revenue. Due to the impact of the epidemic this year, the sales of new spring and summer clothing products of Ordos group were also affected. The company had to adjust the marketing plan, move some of the spring products that were going to be listed in the market to the autumn market, and sell the good summer products to maintain the original sales plan. After the online ordering will be held, the company will play the advantage of flexible supply chain, and order production in batches according to 70% supply volume. Part of the order will be completed by its own factory and other cooperative factories, and the rest order will be purchased first, then the production will be made according to the sales situation.

In Wang Zhen's view, it is a general trend to transform into new retail enterprises. Enterprises need to grasp the consumption demand more accurately with the help of new models. This is the direction for the future of Ordos group. The epidemic forced enterprises to pay attention to online brand and sales maintenance. The contents such as communication, service and sales in the past line were presented online, and services were provided through WeChat, community and small programs, so as to promote online and offline integration and further achieve the fission growth of sales.

Make full plans

Optimism and new opportunities

With the deterioration of the epidemic situation outside China, the pace of global economic recovery has been greatly hindered. The global manufacturing industry is facing new challenges. With the acceleration of the resumption of work and production, the impact of the epidemic on the manufacturing industry is gradually easing. With the acceleration of the global spread of the epidemic, the impact of the second shock wave is gradually emerging. From the first shock wave to the second shock wave, the impact from the supply side to the supply side and the demand side is gradually being impacted.

During this process, the Ordos group also felt the tremendous pressure brought by the second wave. "There are 50% international orders in the park. The market in Europe and America is very much like the domestic market two months ago. It is full of panic and anxiety, and the uncertainty of logistics and orders is increasing. 90% of foreign customers demand to adjust the order, and most of them are under the production line of different stages such as yarn and dyeing before the Spring Festival. In my opinion, communication is absolutely important at this time. " Wang Zhen said: "we should fully understand the situation faced by our customers and understand the panic of customers, because we have experienced this process. What we can do now is to fully understand and fully communicate with each other and work together to tide over the difficulties."

"I always believe that the current epidemic situation abroad is very serious, but it will eventually be controlled. At the moment, we need to look at the coming opportunity with optimism and help our customers return from fear to return to reason." Wang Zhen further analyzed that once the epidemic was over, it would probably be too late to regenerate the goods in the second half of the year. Therefore, in communicating with customers, she suggested that various plans should be made according to the situation in different regions. ? She hopes to understand the needs and changes of the market on the one hand through enhancing communication. On the other hand, she should provide considerate service as much as possible, give full play to the advantages of the whole industry chain, pay attention to the conventional products with low risk in flexible production, and reduce the risks under the order. "With the support of flexible supply chain, the company has the ability to constantly adjust with the development of the epidemic so as to solve the new problems." Wang Zhen said firmly.