According to the statistics of the Ministry of Commerce, As of April 10th, more than 76% of the key foreign trade enterprises in China had a capacity recovery rate of over 70%. Knitting foreign trade enterprises whose orders are delayed and businesses are trapped are also looking for new opportunities while production is on track. The industry believes that these opportunities are also left to those who are prepared early.
Increase independent design and research efforts
Shanghai textile decoration Co., Ltd. It is a foreign trade company that exports sweater as its core business. Wang Bei, deputy general manager in charge of sweater business Told reporters that taking into account the new crown pneumonia epidemic brought pressure on the international market, the company as early as January and overseas customers timely communication, assessment of existing capacity, timely adjustment of production arrangements, a good stabilization of orders. " Enterprise development should strengthen risk prevention and control, and not put eggs in the same basket. Under the epidemic situation, the key to self-help of foreign trade enterprises is to change strain. "Today, in the shelves of department stores in Japan, Europe and the United States, the high-end sweater products are still popular because of their distinctive characteristics and export prices of over $20 per piece," Wang Bei said. This gave her more enlightenment. The company should focus on the long-term foreign trade business development plan, and gradually march toward independent design. "In the past, our exports were all in the OEM mode. The brand side itself grasped the core technology, designed, developed new products and sales channels, and we were only responsible for manufacturing. The outbreak has brought new thinking to traditional manufacturing. Depending on the platform and resources of our sweater R & D center, we will gradually transform to ODM mode. On the basis of providing traditional foreign trade services, we can also develop locally or wholly on the raw materials, models and knitting organizations of clothing products, and provide value-added services such as derivative products and derivative designs on the cloud platform. Wang Bei said such a transformation is an inevitable trend. " Chinese manufacturing enterprises should not only have simple production capacity, but also fully participate in and integrate into both ends of the market and react quickly to user experience so as to be more competitive in the international market. "Wang Bei pointed out that in the short term, textile and garment exports will lose sales opportunities in the one or two seasons due to the shrinking demand in Europe and the United States. However, based on the innovation and development capabilities of the enterprises, the stickiness of the big customers has not been affected by the epidemic situation. Many customers have also made clear that all orders will continue or even increase after the outbreak. "The epidemic did not knock us down, but forced the enterprises to improve themselves and have stronger competitiveness in marketing. Although the international market has basically been suspended, the company still has a lot of exhibitions at home and abroad to keep an eye on the situation, because the epidemic will eventually be over, and the market will be restarted and ready for early preparations. " Another foreign trade company official also said that the demand for overseas orders under the epidemic is less, which does not mean that there is no demand. At the moment, the focus of the enterprise is to closely integrate the market with the development of new products. When the epidemic is over, it will provide fast filling products to the brand customers. It has passed the foreign trade enterprises' cold and ice period and has developed new customers.
Polishing high-end products and developing new markets
When other companies' overseas demand is slump, transactions are delayed and new orders are broken, Dongguan Tong FA knitting garments Co., Ltd. It's another scene. "Walking on two legs, can't stop, can't wait! We hope that in the second half of this year, we will better operate the factories through strengthening the docking of the domestic market. Liu Dianyu, chairman of Dongguan Tong FA knitting and Garments Co., Ltd. To say that we can stand firmly under the test of epidemic situation and rely on independent innovation. Dongguan Tong FA knitting garments Co., Ltd. was founded in early 2000. It is located in Guangdong, Dongguan, Dalang, China's wool weaving town. It is a foreign trade knitting enterprise integrating design, development, manufacturing and marketing. Over the years, a large number of domestic and foreign merchants have been supplied with raw materials, customized samples and so on, with an annual output of 1 million 500 thousand pieces. The company's business network throughout the country, Europe and the United States, the Middle East and other dozen countries and regions, deeply trusted by domestic and foreign first-line brand customers. Liu Dianyu said that at the moment, the company is busy developing new models. Once the epidemic is improved, the market turning point will come, and goods in hand can seize the opportunity. And before and after the Spring Festival holiday, early resumption and early development is the "first hand game" for the company to turn danger into opportunity. There are more than 20 development and design teams in charge of R & D, craftsmen and so on. After the order decline, the design department's salary is a big expense for the same company. But in the eyes of Liu Dianyu and his top management team, a start-up company can not stop research and development. " If the design department stops developing, even if the epidemic is over, the company will not have new styles to supply customers, and customers will also walk away. We are actively turning to the domestic high-end knitting Market by reducing costs, and actively developing the products of the spring and summer of 2021 in the export market to stop the development of the season. Liu Dianyu said. In 2008, the company began to carry out strategic transformation and developed high-end knitted products. In 2011, the road of independent research and development was launched. Only four or five years later, through the training of designers and running in with Brand Company, a road of research and development with the same characteristics was gradually acquired and obtained. Alexia, Carolina Herrera as well as Winners, and so on. Recognition of brand names at home and abroad. "Only when we go to the high end will we have a future, but there is no way out for low quality and low price." Liu Dianyu believes that the transformation and upgrading of the knitting industry is imminent. High-end, fashion and quality must be chosen. " A product is not a high-end product, it is high-end, but also needs the recognition of the market. Many high-end products are gradually formed through their own R & D and control. Liu Dianyu said. In order to enhance the added value of products, the company also has deep cooperation with the design companies in Shenzhen and Guangzhou. In building the core design team, through continuous participation in the exhibition, seek cooperation with high-end brands. "Initially, the company did not have high-end brand customers. It is a highly efficient marketing way to expand new markets by participating in exhibitions at home and abroad. Participating in overseas exhibitions can not only contact customers, but also understand the information of their peers, grasp the development trend of the industry in a timely manner, set up the international image of the company, and increase opportunities for learning and communication. In addition, coupled with the continuous upgrading of equipment and design, and improving the competitiveness of products, high-end customers are gradually being cultivated. " Liu Dianyu said. Insiders say that In recent years, the market share of domestic high-end knitted products has been increasing. The transformation of China's knitting industry as a whole to high-end is also actively responding to the call of high quality development and the requirement of developing high-end manufacturing industry. However, the transformation of knitting foreign trade enterprises to high-end technology is not enough, but also needs to be designed, ingeniously designed and polished.
Fashion Technology caters to the direction of rigid demand
An epidemic has changed the pace of life of all people. Under the influence of the global industrial chain, some enterprises have come to the darkest hour. After the resumption of work, the industry is most concerned about the direction of the future development of knitted products. Insiders believe that In recent years, the knitting industry has been advocating the concept of universal health and environmental protection. From the source of yarn to the process of garment making, from product sales to logistics and old clothes recycling, the concept of sustainable development has been guiding enterprises to accelerate transformation and upgrading. Fashion, health, protection, differentiation, and functional knitted products have been standing at the forefront of the industry. Many kinds of fashion technology knitted products, such as warmth, antibacterial, ultraviolet, negative ions and far-infrared, are emerging continuously, and become the most effective and hot consumption points of the industry. In the post epidemic era, health protection has become an urgent need for all. In particular, the demand for aseptic safety of personal clothing has been escalating, giving the industry a deeper understanding: the technology knitted products with multiple protective functions have become "just needed" products for market consumption, and the healthy and environmental protection consumption trend in the future will speed up the transformation and upgrading of knitting enterprises. " Enterprises to invest in research and development of antibacterial knitted apparel products is an important way for enterprises to enhance their competitiveness in the future, or will lead the knitting industry to usher in a new market of green and sustainable development. "An industry insider said. Many enterprises have started the research and development of health protection products quickly after resuming work. In April 2nd, Beijing Institute Of Fashion Technology and Guangzhou blue science Biotechnology Co., Ltd., through the "cloud contract", jointly set up the first domestic health protection flexible technology engineering center. Guangzhou blue Cox biotech Co., Ltd. is a high-tech enterprise focusing on the development of public health protection products. This joint Beijing Institute Of Fashion Technology aims to protect public life and travel safety. It designs and produces travel protection clothing and accessories with three characteristics of safety, comfort and green environmental protection, so as to satisfy consumers in terms of physiology and psychology. Demand. The establishment of the center will also lead and promote the technological progress and development of the industry in the field of functional travel products. Hangzhou High Technology Co., Ltd. After the resumption of work, the "graphite + antibacterial + composite function" antibacterial yarn was launched in the field of seamless knitting. It is understood that the antibacterial yarn has an antibacterial rate of more than 95%, and has a variety of composite functions. Through the "baby textile" standard certification and many other advantages, it quickly obtains many seamless knitted customers' bulk orders. After the "baptism" of the epidemic, with the increasing awareness of global consumers' self-protection and safety awareness, knitted products of "fashion + health + technology + function" have become an important R & D direction for enterprises. The knitting industry will also show stronger strength and responsibility in the future.
