Beat LV Gucci, Nike Is The Most Valuable Brand In The First Place.

The latest consumer information in April 2020: Recently, Brand Finance, the famous British brand assessment agency, released the list of the 2020 most valuable 50 apparel brands in the world. According to the list, the list of US brands is worth 92 billion 700 million US dollars, accounting for 30.8%; the French brand has a total value of 70 billion dollars; the total value of Italy brand is 33 billion 800 million dollars. There are two brands listed in China, namely, the fifteenth ranked Zhou Dafu and the eighteenth ranked Anta. Cartire (Cartier) ranks fifth in the US $15 billion 15 million brand value and belongs to the Swiss luxury goods company, the peak group. According to our understanding, Cartire was founded in 1847 as a French watch and jewellery manufacturer. After hundreds of years of development, it is now popular among fashion people all over the world. In recent years, the Greater China market has become one of Cartire's most important overseas markets.

Louis Weedon (LV) ranks fourth in the brand value of 16 billion 479 million dollars, and is the brand of French LVMH group. Louis Weedon, founded in 1854, has become a symbol of fashion travel art with excellent quality, excellent originality and exquisite workmanship. He has handbags, small leather goods, accessories, shoes and other products. According to the LVMH group's performance report, the company achieved revenue of 53 billion 700 million euros last year, or about 440 billion yuan.

Adidas (Adidas), ranked third in the brand value of 16 billion 481 million dollars, is a member of Adidas sports AG, a sporting goods manufacturer in Germany. No stranger to ADI, founded in the 40s of last century, after more than seventy years of development, has become the world's top sports brand. Publicly available data showed that the company achieved 23 billion 640 million euros in revenue last year, with sales in the Greater China region growing by 15% and gaining double-digit growth for 23 consecutive quarters.

Gucci (Gucci) ranked second in the brand value of $17 billion 630 million, an increase of 20.2% over the same period last year. It is the brand of the French Open Cloud group. Founded in the 20s of last century, Gucci is one of the world's top brands. It is famous for its unique creativity, innovation and exquisite Italy craft. According to the group's 2019 performance report, Gucci last year brought 78% of its regular operating revenue to Kai Yun group.

Nike (Nike) ranked first in the brand value of 34 billion 792 million US dollars (about 246 billion yuan). As the most valuable clothing brand in the world, Nike has been 48 years since its establishment, and its main sub brands include Jordan and Converse. According to Nike's 2019 fiscal year performance report, the company achieved a revenue of 39 billion 100 million US dollars, earning 6 billion 200 million US dollars in the Greater China region, or about 43 billion 800 million yuan.

The top ten brands in the list include Hermes, UNIQLO, Chanel, H&M and ZARA.

Some media pointed out: in 2020, influenced by various uncertainties, the global apparel industry will have an impact. Take the boss of LV, Bernard Arnott has obviously shrunk in his last two months and has evaporated up to two hundred billion yuan, and this effect can not be eliminated in a short time. We must make long-term preparations.