Development Tenacity Of A Textile Town

Introduction

In the time of grain rain, the market road of Shengze Town, Wujiang District, Suzhou, Jiangsu, vehicles flow continuously, merchants are in an endless stream. China's Eastern Silk Market, whose trading volume has exceeded 100 billion yuan for 7 consecutive years, has opened its doors more than two months ago. Now more than 7000 commercial companies in the market have resumed business.

Not far away in the textile workshop, there was no figure in the workshop, the swirling spinning machine was spinning up and down, rolling down a spindle of one spindle yarn; the industrial robot shook its head and swinging its arms, sealed the spindle inbox, and the intelligent transport vehicle step-by-step, loading the finished product exactly. Shengze town sits on more than 2500 textile producing enterprises. Such intelligent factories can be seen everywhere.

After the outbreak of the new crown pneumonia, Shengze's government and enterprises were concentric, epidemic prevention and control and economic development "two hands". In the early March, the whole industry chain was resumed and resumed.

Faced with unprecedented challenges of economic development, Shengze textile people once again face the wind and rain, show tenacity. In the sudden risk and challenge, it is difficult to overcome difficulties and turn crises into opportunities. In the changeable market tide, we should take the initiative to seek changes, and concentrate on the main business and work hard in the ups and downs of the textile industry. This story runs through the whole process of reform and development of the textile town.

On April 17th, general secretary Xi Jinping held the meeting of the Political Bureau of the CPC Central Committee, pointing out that the first quarter of this year is very unusual. The sudden outbreak of the new crown pneumonia has brought unprecedented impact on China's economic and social development. Under the firm leadership of the Central Committee of the Communist Party of China, the people of the whole country are striving for unity and tenacious struggle. In the normalization of epidemic prevention and control, the economic and social operation has gradually become normal, and the order of production and life has been quickening and resuming. China's economy has shown great resilience, and the resumption of production is gradually approaching or reaching the normal level. It has spawned and promoted the rapid development of many new industries and new formats.

Reporters walked into Shengze to see the source of the resilience and power of China's economy through the "microscope" reflecting the development and transformation of China's textile industry.

Aura and hard gas

"They are good at finding opportunities in crisis, and dare to face difficulties in front of difficulties. There are both hard feelings to balance the general trend, smart changes, and tough struggle to tackle tough problems."

"Tick and beep!" In April 15th, accompanied by a loud horn, another truck loaded with "Xian shield" antibacterial material was driven from the warehouse of Suzhou Tian Rui Yi Textile Co., Ltd. "This is the last car today, and it has been delivered within the time limit stipulated by the customer." Pan Mengqi, general manager of the company, breathed a sigh of relief.

Affected by the epidemic, the order volume of many textile enterprises has declined to varying degrees. But in March, the sales volume of Tian Rui Yi company had exceeded 15 million yuan, but last year it was only 23 million yuan. Why is the sky sharp easy to go up against the trend?

"By coincidence, our company began to research and develop antimicrobial agents a year ago. Before the outbreak, the technology was relatively mature." Pan Mengqi said that after the outbreak, demand for protective clothing and protective fabrics was on the rise, and sales increased accordingly.

After graduating from university in 2013, Pan Mengqi returned to Shengze and founded Suzhou Tian Rui Yi Textile Co., Ltd. "In Shengze, we are the standard" small character generation ". It is not an old company's opponent to combine production capacity, price and reputation. On the first day of business, he and his partners identified the way of running the company: take the road of innovation, and base the market on differentiated products.

"At the beginning of our company's establishment, we focused on the relatively small number of cotton interwoven fabrics on the market." Although Pan Mengqi and his partners are ambitious, they are unable to get a hold of the situation. "Once the book capital is running out, we have not given up. We have developed a new type of microfiber fabric, which has won the favor of international buyers and excavated the first pot of gold."

Since then, Tian Rui has developed a batch of new products every year, and can recommend hundreds of new products to customers every month at rush hour. This year, in response to the epidemic situation, enterprises mainly focus on antibacterial and UV resistant fabrics. The "hot shield" is just 150 thousand meters tall. Up to now, the total amount of orders has exceeded 500 thousand meters. Pan Mengqi said.

With the advent of the epidemic and the rising trend of the rising trend, the old enterprises have not stopped.

In April 5th, two automatic packaging lines were being installed and debugged in the production workshop of Beijing Yi group. "The total investment of these two automatic packaging lines is about 5000000 yuan, but the value is good, and the production efficiency is 3 times that of the original equipment." Chairman Chen Keqin has tasted the sweetness of intelligent equipment.

In mid February, at the beginning of the resumption of work, it was time for orders and tightened hands. "The number of employees coming to the posts is small, but by the beginning of March, the capacity has been restored to 100%, and the advantages of intelligence have been reflected." Chen Keqin said, "the factory that needed 2000 people in the past needs only 308 people now."

Outside the outbreak of the epidemic, spread and spread, Beijing Yi group has also been canceled some orders, but Chen Keqin looked calm: "although some orders are temporarily canceled, but the market demand is still there, once recovered, there will be a rebound. Besides, when it's more difficult than that, do you bite your teeth? "

3 years ago, it was also the season of the grass and warbler flying. The textile industry in Shengze was booming. The looms of the Beijing Yi group workshop often run at full capacity. "In March 2017, the total order I got from the Shanghai Textile Expo was 2 million 500 thousand dollars, and the goods could be filled with 50 containers." Chen Keqin was in a rush to make a profit.

Who knows, a few months later, a special loom loom operation was launched in Wujiang district. In the focus of the Shengze Town, a military order was issued: in 3 years, the total number of loom looms was reduced by 30%.

When the environmental storm hit, looking at nearly 1000 looms in the workshop, Chen Keqin's heart had been troubled for 30 years in the business field. He knew in his heart how the environmental capacity of a town could withstand more than ten thousand large and heavy water jet looms. The equipment can be replaced by old ones, and the real gold and silver are smashed. Taking the new type of eddy spinning machine as an example, the price of each set is about 5000000 yuan, although Chen Keqin has introduced it in a small scale and is familiar with the advantages of new equipment in 2012, but he has never made up his mind. This is also the prevailing mentality of Shengze textile owners at that time.

Tossing and turning day after day, Chen Keqin did not think about changing, but finally decided to go on. In one breath, more than 130 sets were introduced, and more than 700 million yuan was invested at one time. Chen Keqin once had heavy financial pressure.

But Beijing Yi group didn't taste the sweetness of transformation before long. Compared with traditional equipment, the efficiency of vortex spinning has increased by 25 times, and the employment, energy consumption, land occupation and pollution have dropped significantly. With the upgrading of fabric quality and environmental protection standards, the company has established long-term cooperation with famous brands such as IKEA home.

At the end of the year, Chen Keqin showed a long smile. Today, Jing Yi group has a world-class vortex spinning special yarn production base, and its products are sold all over the world. "Under the impact of the epidemic, enterprises are facing pressure, but intelligent transformation will not stop."

"In Shengze, many years of wind and rain baptism have created a group of outstanding private entrepreneurs who dare to rush ahead and have a keen sense of smell." Wang Qinghua, vice chairman of the CPPCC and Secretary of the Wujiang District Committee, said with emotion, "they are good at finding opportunities in the crisis and dare to face difficulties in the face of difficulties. They have the spirit of weighing the general trend and smart changes, and have the tough spirit of fighting hard and tackling difficulties." Wang Qinghua, vice chairman of the CPPCC National Committee and the Secretary of the CPC Committee of the CPPCC National Committee of the CPC Central Committee of the Communist Party of China.

In 2019, Jing Yi group got a class score in Wujiang's "Mu output theory hero", enjoying the dividend policy of reducing taxes and lowering fees and resources. "During the epidemic period, relief measures such as rent reduction and deferred payment of taxes are timely rains, helping our private textile enterprises to travel lightly to overcome difficulties." Chen Keqin said.

"Since 2019, influenced by the environment of other countries and the epidemic factors this year, many textile enterprises are facing greater pressure. No matter from the current crisis to highlight the tight encirclement, or to lead the trend in the future market, all enterprises need early layout and tenacious struggle to further enhance technological innovation capability, adjust product mix and promote transformation and upgrading. Sun Ruizhe, President of China Textile Industry Federation, said.

Strain and change

"In the face of the impact of the epidemic, we are not afraid or afraid. Every crisis contains a good opportunity for transformation. Clenching our teeth, coping with it and rushes out of difficulties, we will find that the enterprise has entered a new blue ocean.

The impact of the epidemic made the two generation Yu Jinjian and the San Luo brand feel the throes.

The name of "post-80s" Yu Jinjian is a little strange in Shengze textile circles, but it is very famous to mention her mother Wang Chunhua. At the age of 16, Wang Chunhua took part in his work, started from a silk reeling worker, and developed a rural workshop with only 5 people to become a group with thousands of employees. He set up a production and operation system that integrates filature, weaving, knitting, printing and dyeing, and garment manufacturing.

"My mother's entrepreneurial experience has made me realize the hardships and shortcomings behind success." After studying in England, Yu Jinjian entered the work of Hua Jia group and gradually took the initiative in the sales department. She found that although the output value is high, the company is not very profitable. Compared with its foreign brands, the OEM returns are less than 1/10.

With a professional design team with 40 years of clothing experience, Yu Jinjian founded the home silk brand "Sang Luo" and embarked on the road to create a fashion brand.

In order to ensure the quality of raw materials, Yu Jinjian set up a modern ecological sericulture industrial base in Yunnan and Guangxi, and set up a post doctoral workstation. "In Qujing, Yunnan, mulberry fields, especially silkworm eggs, are fed with organic mulberry leaves. A silkworm spit can reach 1500 meters, while in Wujiang it can only spit up to 800 meters. In order to become a fashion brand, the quality of products is the first hurdle.

In addition to physical shops, sang Luo has opened online shops on many platforms such as Tmall, Jingdong, NetEase koala, and won the favor of a group of white-collar ladies.

While everyone was looking forward to the good prospects of the company, Yu Jinjian and Hua Jia were caught off guard. The group headquarters in Shengze had only 50 local workers on duty, less than usual 1/10. There were not enough goods, and the contract orders signed with customers many years ago could only be cancelled or the customers were compensated according to the contract, and the more than 20 thousand items originally planned for shipment in February 20th. Install for refund.

Yu Jinjian felt the pressure: "a product of sloe, from cocoon, through filature, weaving and other processes, production interrelated. Just a few days' downtime, loss of work, labor costs, rental costs and capital flow will bring great pressure to the enterprises.

At the critical moment, the relevant departments in Shengze reached out to help. In mid February, 3 of Hua Jia group's 7 production lines were reissued at the fastest speed.

At the same time, brand effect and network platform have injected new kinetic energy into the development of enterprises. "In the first quarter of this year, our online sales increased by 5%." Although claiming to give a daughter to the bar to be a shopkeeper, Wang Chunhua is still restless, caring about her daughter's performance from time to time, "fashion, branding and networking", we will unswervingly move forward.

In fact, for many Shengze textile entrepreneurs, the "black swan" is not the first time to meet.

Shen Li, chairman of Hai Tai textile (Suzhou) Co., Ltd. has experienced the golden age of textile development. It was the beginning of this century. Although the production of low-end fabric and taffeta, Shen Li's office sofa was still filled with merchants who came to buy goods. Later, she dared not go to the office, because it was really unable to supply. Since then, Hetai has gone out to attend the Paris fashion show, the German home textile exhibition and the New York textile fabrics exhibition. The upgraded series of polyester and deer skin products are popular in the European and American markets.

However, the weather is uncertain. In March 2005, the EU imposed anti-dumping duties ranging from 20% to 85% on China's chemical fiber products.

"A workshop is about to shut down the machine 50%." "Three workshop material is exhausted." "Four workshop workers asked if they could come back to work." Every day, when we open our eyes, bad news follows. Shen Li and his wife noticed a panic from each other's eyes. The factory price dropped in succession, and the turnover of $40 million a year was cut by half.

What should I do? Like other people, they sell their prices down until they dismiss workers and close the doors. Calm down, Shen Li told himself: there are only bankrupt enterprises in the world, and there is no industry that has failed. "Clothing, food and shelter" is a rigid demand, and textiles will not have no market.

Shen Li shifted his vision from the European market which had been operating for many years to a distant and vast South American continent. "Enterprises, like people, can only explore the limits of their potential in the wind and rain only when they get out of the comfort zone."

Brazil consumers' response to China's Shengze textiles is as hot as samba. In the second year, HT's recovery rate was restored from less than 40% to 80%.

Reporters interviewed on the same day, Shen Li is working with the two heads of Guangdong supply chain company for video discussion. The intelligent storage project they brought was a field that Shen Li had never set foot in before.

"In the face of the impact of the epidemic, we are not afraid or afraid. Every crisis contains a good opportunity for transformation. Clenching our teeth, coping with it and rushes out of difficulties, we will find that enterprises have entered a new blue ocean. Shen Li said.

"While the textile industry is encountering shocks, new formats and new modes of intelligent manufacturing, digital trade and high-end customization have shown strong potential for growth." Zhang Erzhen, a professor at the Business School of Nanjing University, told reporters that "for Shengze textile enterprises, sooner or later, we must step out of the transformation and upgrading regardless of the initiative or the epidemic."

For Shengze, such thinking is not what it is today. "Silk ancient town, Textile City, fabric capital" is the three city card of Shengze. But since May 2019, careful entrepreneurs have found a change -- the location of "fabric capital" has become "fashion capital".

The idea of "innovation, green and fashion" will lead Shengze textile industry to achieve transformation and upgrading and high quality development in tackling difficulties. Wang Yibing, member of the Standing Committee of the Wujiang District Committee and Secretary of the Shengze town Party committee, said.

Tenacity and aggressively

"Focus on industry, concentrate on the main industry, and constantly improve the quality of enterprise development, so that we can not fear the wind and rain to move forward".

At 5 p.m. on February 21st, after more than 7 hours of long journey, the new crown pneumonia prevention and control vehicle carrying 280 workers in Gushi County of Henan finally arrived in Shengze. Subsequently, the bus was driven into the pre arranged centralized separation point. The returning workers received the temperature measurement and personal information equivalence.

Holding the brand with the name of the company, Shi Qing Island, chairman of Fuhua Weaving Co., came to the scene to welcome the 34 workers of the company. "I seem to vaguely see the scene when I came to Shengze to fight." This situation makes it difficult for Shi Qing island to have peace of mind.

It was the first month of 1986, when the 22 year old Fujian Jinjiang people went to Shengze after several rounds, aiming at finding a scarce chemical fiber fabric in their hometown.

Shengze town is really well deserved. According to local records, in the Ming and Qing Dynasties, Shengze and Hangzhou, Suzhou and Huzhou also called four big silk cities. After the founding of new China, Shengze has formed four new textile factories: Xinsheng, Xinhua, Xinmin and Xinlian. The jacquard fabrics and high-grade silk products are well sold in Southeast Asia and Europe. After the reform and opening up, Shengze's textile industry entered a new stage of development. Textile enterprises and new products sprung up like mushrooms.

When Shi Qing Island arrived in Shengze, it was already dusk. On the morning of the second day, he came to the gate of the new silk weaving factory and looked at the long queue in front of the door. These people came to buy goods, and some even came from Xinjiang all the way. It was almost his turn to take the lead in the sales section: "I have no cloth here. Looking for the director? He's just like that! "

Is it hard to accomplish nothing?

"The supply of the new silk weaving mill is in short supply, so I will go to the town run and village run silk mill." Shi Qing Island recalled that at that time, township enterprises flourished, and he rode the tricycles in the streets and went shopping from door to door. Save enough for more than 4000 meters of cloth, Shi Qing island and people in partnership with a truck, rushed back to Jinjiang, three days and three nights.

In the 7 years since then, he has frequently been in Shengze and Jinjiang, and business is improving. He also rents two facades in China's Eastern Silk Market to specialize in fabric trade. "A lot of samples have been put in the counter, and Fujian merchants have come to this place. They usually find me to see the goods and get the goods first." At the beginning of this century, he founded the Fuhua Weaving Co., Ltd.

Shi Qing island's entrepreneurial history is a microcosm of the development of Shengze's private textile enterprises. After more than 30 years of employment, Shi Qing island has been following the ups and downs of this industry, but has always focused on its main business. "The myth of the textile industry is not rich overnight." Over the years, Shi Qing island has resisted the temptation to develop real estate, loan companies and set foot in the film and television industry. "Focus on industry, do fine business, and constantly improve the quality of enterprise development, so that we can not be afraid of the wind and rain to move forward."

The epidemic is also a test for Fuhua weaving. Foreign orders were reduced by half, and the workload was reduced from three classes a day to two shifts a day. "The epidemic does bring challenges to the development of the textile industry, but Fuhua is not worried." Shi Qing island has a strong foundation. "What we do in industry is sustainable development. Now that the funds on the books are going to last for months, the bank credit line is useless.

Integrating into the textile industry's human blood in Shengze, in addition to decades of intensive attention in one field, the courage to aim at the core technology and self innovation is also strong.

The decision of Sheng Hong group, chairman Miu Hangen, will never be forgotten.

In the group meeting room, it is as if there is a spark, the air can ignite.

"Now or never!" Once we get the project, we become the leader in the world's Microfiber industry.

"Old Tang, do you teach this truth? But now there is no equipment to produce this stuff. I think you should save it. "

"Gentlemen, let me remind you again that if we act hastily, we can not tackle the problem, and how many billions of losses will be lost."

Not far from the reception room, Martin Staiger, chief executive officer of Bama, Germany, is anxiously waiting for an answer.

Bama is a leading textile machinery manufacturer in the world. Even so, with existing mechanical equipment, it is not enough to make the monofilament 0.5dpf (10 thousand M weight 0.5 g). Staiger's trip is to hope that Sheng Hong group can work with Bama Ge to challenge this difficult problem in the textile field.

At the critical moment of the clash, the eyes of executives gathered on Miu Hangen. "Let's go!" Combined with Tsinghua University, Donghua University and some research forces in Europe, Sheng Hong group finally achieved the 0.15dpf of monofilament. What is this concept? This super filament is less than 0.5% of its hair diameter.

"Microfiber" products are better than pure cotton and silk in terms of performance, service life and comfort. It can be said that whoever first grasps this high-end and differentiated production technology will have core competitiveness in the industry. Looking back at the difficult moment of choice, Miao Han roots unforgettable the feeling that the waves were standing on shore.

Today, the annual output of Sheng Hong microfiber products exceeds the sum of Europe, America, Japan, Japan and other countries and regions, and the market position is further consolidated. A greater gain is self confidence. In June 2019, the national advanced functional fiber innovation center, led by Sheng Hong group, was approved by the Ministry of industry and information technology, aiming at tackling key industrial common problems in key areas such as functional fiber new materials, high-end fiber and textiles, and new materials for cutting-edge fiber.

The coming full moon is the most exciting time for Shengze's first silkworm shrine. In the Qing Dynasty, the silk industry hall built by Daoguang in the Qing Dynasty will welcome the troupe to sing "Xiaoman opera" in turn every year, expecting the silkworm goddess to bless the cocoon harvest in those years.

After thousands of years, how many rains and winds, Shengze climbs across the ridge to never know "Xiaoman", and more dream legends will also be staged in Shengze.

People's daily (2020, 04, 24, 13 Edition)