Behind The Birth Of Xiamen'S "Land King": The Land Market Is Heating Up Rapidly.

On the morning of April 22nd, the first soil pat in Xiamen after the outbreak of the new crown pneumonia, 3 high quality residential areas in Siming District, Jimei district and Xiangan District participated in the auction. Among them, the "Si Ming 2020P01 block" after several rounds of auction, Shanghai Tai Ming Trading Co., Ltd. with a total price of 10 billion 355 million yuan, the floor price of 50598 yuan / square meter, the premium rate of 43.82%.

This price has set the record of unit price and total price of land transaction in Xiamen. Even in the whole country, the land with a total price of tens of billions is extremely rare.

Behind the birth of "land king" reflects a reality: the land market is heating up rapidly.

Since April, Foshan, Chengdu, Fuzhou, Tianjin and other cities, as well as many cities in the Yangtze River Delta region, have seen the situation of high land price transaction, and the premium rate of individual plots exceeds 100%. After the "broken supply" caused by the outbreak of the new crown pneumonia, the opportunity for housing companies to make up the warehouse seems to have arrived.

Hundreds of rounds of bidding.

The new Xiamen "land king" is located in the Siming District of the island. The land area is 59562 square meters, with a total construction area of 210 thousand square meters, and the total starting price of the plot is 7 billion 200 million yuan. Since Siming District has not been able to supply residential land for a long time, it has caused widespread concern from the beginning.

The plot attracted 14 housing companies including Zhongjun, Zhonghai, Jinmao, HUAFA and Ping'an to compete. After hundreds of rounds and more than one hour of intense auction, they bid for the price of 10 billion 355 million yuan.

What is the 10 billion 300 million concept? Zhongyuan Real Estate pointed out that this is the twenty-fifth billion land plots in China's land auction and 48.2% premium rate, ranking twelfth in the 10 billion plots. This is also the second billion king after the outbreak of the new crown pneumonia in Shanghai.

In the eyes of many practitioners, the emergence of "land king" in Xiamen is only a microcosm of the recent rapid warming of the land market. Public information shows that many hot cities have been looting the land. They are concentrated in many competitions, multiple rounds of bidding and high premiums.

In April 9th, in the sale of a comprehensive land in Lishui, Zhejiang, the Quzhou Zheng Feng Real Estate Co., Ltd., which was under the banner of the country garden, competed for 1 billion 854 million yuan, the floor price was 15414 yuan / square meter, and the premium rate was 58.46%. The price of the plot is 191 rounds.

On the same day, Hengda won the price of 689 million yuan for the 1 homestead of the Majin shop area in the eastern part of Yunnan Kunming hi tech Development Zone, and the floor price was 4143 yuan / square meter, with a premium rate of 97.26%.

In April 14th, 6 houses in Changle District of Fuzhou city entered the market, attracting more than 10 well-known housing companies to participate. One of the plots was sold by Xinli real estate at a price of 759 million yuan, with a premium rate of 105.13%.

In April 20th, Jiangsu, Nantong, Tongzhou District sold two homestead, one of which was sold for 140 million yuan, the floor price was 14000 yuan / square meter, the premium rate reached 97.65%, and the number of bidding was as high as 363 rounds.

The next day, in the auction of 1 commercial residential places in Tongzhou District, Nantong, Jiangsu, Zhongnan real estate quoted a price of 1 billion 995 million yuan, and the premium rate was 59.65%. The number of bidding times reached 340 rounds.

Zhang Dawei, chief analyst of Zhongyuan Real estate, pointed out that the warming of the land market mainly occurred in the Yangtze River Delta, the Pearl River Delta, Fujian and other central regions, as well as the core cities in the central and western regions. This is almost coincided with the current hot spots in the real estate market.

Pay equal attention to inventory and structural adjustment

The warming of the land market is related to the acceleration of supply rhythm in many cities in recent years. Since March, the central and local policies of land supply have promoted the land market of many cities to restart, and the scale and quality of land supply have been significantly improved. Data from several agencies show that the scale of land supply in March has doubled compared with February.

By April, cities such as Wuxi, Nanjing and Guangzhou began to bulk supply and land transactions. In April 15th, Fuzhou, Fujian successfully sold 8 plots, with a total price of 12 billion 847 million 400 thousand yuan.

The upgrading of land supply has stimulated the enthusiasm of Housing enterprises. In April 21st, the Shanghai land exchange market held the first land transfer and regional development promotion conference in 2020, involving 50 plots in Jiading, Baoshan, Pudong New Area and Jingan District. There are 10 representatives of enterprises including poly, Jindi, Jinmao and HUAFA. In addition, there are hundreds of housing companies in the cloud.

"At this stage, it is a good time to take the land, which is basically recognized by the industry." Recently, a developer of a central enterprise in Beijing said to the twenty-first Century economic report that it was not only because of the high quality of the plots recently launched, but also that some local governments had implemented preferential policies such as land leasing.

He also said that the real estate industry is known as the tradition of "selling at a low point and selling at a high point", and that the enterprises should take it in the low market period brought by the epidemic, to a certain extent, it is also consistent with this principle.

But from the inventory point of view, housing prices really "empty inventory"?

It is reported that the overall inventory of the real estate industry is not small, accounting for more than 4 of the total assets, and some enterprises have begun to digest their inventory due to the declining turnover rate.

The housing enterprises said that housing companies have different scale of land storage, and their strategies are different. For example, some enterprises mainly aim at replenishing stock, others adjust their structure, and carry out deep tillage in some areas and increase their market share. "Like our company, the scale of inventory is still good, but the quality is uneven, and the reserve ratio in low-level cities is high. The company hopes to strengthen reserves in the core cities of the eastern second and second tier cities and the central and western regions, if the core area is the best.

"What happens now is basically high quality land, so the timing is better for us." The source said.

According to statistics of Shanghai Yi Ju Research Institute, in March this year, the land premium rate of key monitoring cities was 12.2%, an increase of 0.9 percentage points, a rise of four consecutive months. Over the same period, the land auction rate dropped to 9.6%, a decrease of 11.7 percentage points from the previous month, the lowest in six months.

The agency pointed out that with the continuous strengthening of land supply, it is expected that the scale of land transactions will rise sharply in April.

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