Textile And Garment Enterprises Increase The Application Of "Internet +", Expand The Market Under Both Lines.

This year, under the influence of the global new crown pneumonia epidemic, the textile industry is facing great challenges and uncertainties, but at the same time, it is also a good time for forced spinning enterprises to enter their own iteration and upgrading. At present, the direct broadcast of goods in the textile city is booming, and many Keqiao textile enterprises are facing difficulties.

Reduce costs and promote sales

Webcast helps enterprises develop new formats

"Welcome the arrival of babies. You can see that the 5 link is a pillow made of five star hotels with all cotton fabrics. The softness and elasticity are very good. Only 28 yuan in a live room is needed." At 9:30 pm on April 23rd, the anchor of "Bai Si Han" flagship store is "crying out" its own products in a large number of live rooms.

Reporters opened this link, found that it has been honored as the brand sleep pillow sales list fourth, the hot selling index is 4822, has successfully set up 6404 success. "We have 6 full-time anchors, all 95, will be broadcast live during the day and evening." Zhejiang Bai Si down eider Limited by Share Ltd responsible person said, as the first Keqiao listed electricity supplier brand, "hundred cold" efforts to play the leading role of electricity consumption in the consumer, with the help of live broadcast platform, allowing consumers to buy on the phone. "Live broadcast is low cost and high return, so selling live online is in line with the trend." The person in charge said.

In the post epidemic era, traditional textile enterprises need to change strategies to enhance brand exposure. It is a good way to popularize products through popular ways. This "online live" consumption mode is helping enterprises to explore market demand and continuously boost the confidence of textile operators and entrepreneurs.

The video publishing center of the webcast live on the four floor of the international fabric purchasing center of China Textile City has been broadcast live for more than 50 households. On the first floor, Shaoxing Jiali Textile Co., Ltd., the main shirt fabric, general manager Du Jie Xin told reporters that he also participated in the live broadcast of goods, 40 minutes of live time introduced 7 fabrics, including the newly developed bamboo fiber shirt fabric. "Fabric sales are different from finished garments, there will be no immediate orders, direct broadcast is mainly for drainage, mining potential customers."

China Textile Textile City International fabric procurement center personnel said that through the "Internet +" to expand the sales channels of business households, help enterprises expand new formats, ease the pain of entities, and accelerate the transformation of business entities from the entity management mode to online and offline dual mode.

　　 With development and promotion

Start the regional brand of "Keqiao China Light Textile City"

"Welcome to the live broadcast of" Zhong Mao "new product conference. This 1200 gram double sided double color high precision modern bedroom shading curtain is only 29 yuan per square meter. Recently, an online live broadcast conference is being held in the exhibition hall of "Zhong Mao home textile" in Keqiao. Zhejiang Zhong Mao Textile Co., Ltd. responsible person said, this is the first time the company tried to live broadcast, provided by the online Textile City technical guidance, the effect is very good, just 2.5 hours of live broadcast, has reached more than 1.4 thousands of viewing traffic.

As one of the leading enterprises in Keqiao curtain fabric industry, "Zhong Mao home textile" has taken the initiative to look for opportunities from the crisis. At present, the multifunctional curtain with flame-retardant, heat insulation and anti-bacterial is developing. Under the impetus of "Chung Mao home textile", other members of the China curtain Textile Association of textile city also do well in internal work, and on the one hand prepare for the live broadcast.

In order to let more textile enterprises participate in the live broadcast and jointly promote transformation and upgrading, online Textile City has launched a series of activities such as cloud exhibition, cloud publishing and so on, and has launched a purchasing boom online.

"In the first half of this year, many well-known textile exhibitions at home and abroad have been postponed or cancelled because of the severe epidemic situation. This is a great shock to the exhibition companies." "Huida textile" as an old foreign trade export enterprise, business manager Gu Zhuowei said frankly that the epidemic disrupted the company's original promotion of new products rhythm, online Textile City launched live activities coincided with the company's layout line development ideas. It is reported that the online Textile City has entered the major markets of the Eastern market, the north market and other textile cities, visited 92 Textile City merchants, broadcast high-quality fabrics and new products, so that purchasers can stay at home and enjoy their products.

The era of "live dividends" has come. We will actively help textile enterprises to develop new channels to seize the open blue ocean market. Next, we will continue to provide platform and live broadcasting function for the textile city operators in the online Textile City, planning and organizing the cloud publishing and cloud docking activities. Online Textile City officials said that the newly developed cloud exhibition system also received the attention of the organizers of the industry exhibition. In 2020, "cloud" will become an inevitable trend.